Marketing Partnerships
Website copywriting for Australian businesses, written page by page with our web designers so your new site launches with words that sell.
Website copywriting
Rock Solid Marketing provides website copywriting for Australian businesses building or rebuilding a site, from our Mildura office. Our writers plan each page with the designer who lays it out: the headline, the sections, the proof and the button that asks for the call. Plenty of website projects stall at the same point. The design is ready, and the pages sit empty waiting for words nobody has time to write.
Our website packages assume you supply the content. If you’d rather not, we write it from a short questionnaire and an interview, page by page, so the site launches with words that match the design.
Copywriting is $175 + GST an hour, quoted from your page list before we start. Website packages start from $5,000 + GST, and every project begins with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we write
Each page has one job, so we write it for that job: the home page points people the right way, service pages sell, and the contact page removes the last doubt.
We start with your sitemap: every page, what it’s for and who lands on it. That stops two pages saying the same thing and shows the designer how much room each section needs.
Our writers work from the designer’s wireframe, so a headline fits its space and every section has the words it needs. No placeholder text sitting in the layout for weeks.
Many visitors read your site on a phone, so the first screen carries the offer, the place you serve and the next step. Long blocks become short sections people can scan.
Every page ends with one clear next step: call, book, request a quote or buy. We write the button labels too, because “Submit” rarely tells anyone what happens next.
For online stores, we write product descriptions and collection pages that answer sizing, delivery and fit. For service businesses, each service gets its own page with its price, process and FAQs.
Each page gets a meta title, a meta description, headings that match how people search, and image alt text. Our SEO strategist checks the page plan so your pages don’t compete with each other.
We put the approved copy straight into your WordPress or Shopify pages. Nothing gets lost in a document passed between the writer and the developer.
Your specialists
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Lindsay BuckleyDigital MastermindSydney NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Four steps from the first call to launch day, with you approving every page.
A 30-minute call about your site, your customers and your deadline, and whether you need full copy or a rewrite of a few key pages.
We agree the pages, what each one must do and who reads it, then quote the copywriting in hours at $175 + GST an hour.
Writers draft each page to the designer’s wireframe, and you review the words and the design together before the pages are built out.
Approved copy goes into your WordPress or Shopify pages, with meta titles, alt text and button labels in place for launch day.
How it fits your build
On a new website, copy starts as soon as the page plan is agreed. You fill in a short questionnaire, and we interview you about your customers, services and prices. While the designer builds the layout, the writer drafts the pages to fit it, so you review words and design together.
On an existing site, we start with the pages that matter most, usually the home page and your main service pages. We rewrite them in place, keep the addresses Google already knows, and leave the rest for later if the budget is tight.
The words are ready when the design is.
What you get
Our website packages assume you supply the content, so copywriting is quoted on top at $175 + GST an hour. Photography is quoted separately.
Pricing
Our website packages cover design and build, and assume you supply the words. Copywriting is added at $175 + GST an hour.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowE-commerce
From
$6,000+ GST
A customised e-commerce website, designed to attract, with an online store, shopping cart and online payment gateway integration.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowOur work
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Resources
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king. If you want to continuously drive traffic to your website, gain new visitors, and get other sites to link to yours (hello, SEO juice), you need to host quality content on your
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur website copywriting rates are $175 + GST an hour, quoted from your page list before we start. The total depends on how many pages you need, how much research each takes and whether we’re writing fresh or rewriting. It sits on top of the website package, which starts from $5,000 + GST. If your existing copy only needs tightening, we’ll tell you before we quote.
Website copywriting is writing the words on a website’s pages so visitors understand what you offer and take the next step. It covers headlines, page sections, service and product descriptions, calls to action and the text search engines read, such as meta titles. Good website copy is planned with the layout, not pasted in afterwards.
Web copywriting is the same craft applied to anything people read online: landing pages for ads, product descriptions, sign-up pages and online forms. The rules don’t change. Answer the reader’s question quickly, keep it easy to scan on a phone and make the next step obvious.
A website copywriter plans what each page says and writes it to fit the design. When we’re the copywriter for your website, we interview you, work from the designer’s wireframe and write headlines, sections and button labels. Then we add meta titles and alt text and load the approved copy into the site.
The best one works with your web designer, not separately from them. Ask whether the website copywriters see the wireframes, who interviews you, how many pages the quote covers and whether they load the copy into the site. A service that emails a document and walks away can stall a build for weeks.
Start with your customer’s question, not your company history. Put the offer, the place you serve and the next step on the first screen, give each page one job, and use the words your customers use. Then cut every sentence that doesn’t help someone decide. Our article Tips On Website Copywriting has more.
Yes. We usually start with the pages that bring the most visits and enquiries, such as the home page and your main service pages. We keep the page addresses Google already knows, rewrite the words in place, and quote the hours page by page so you can spread the work over time.
Very little. You fill in a short questionnaire and spend time with our writer by phone, video or at our Mildura office. You supply the facts only you know, such as prices and licence numbers, and you approve every page. Our website copywriter services take care of the rest.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
