Health, care and community
Chiropractic marketing for Australian clinics: help new patients find you, understand the first visit and book, all within AHPRA's advertising rules.
Partnership plans from $4,500 + GST a month
Chiropractic clinics
Rock Solid Marketing plans and runs marketing for chiropractic clinics across Australia, from our office in Mildura. Chiropractic advertising draws more scrutiny than most health fields. AHPRA and the Chiropractic Board of Australia expect claims to be supported by evidence, and patients are quick to spot hype.
So the marketing that works is plain and checkable. Who are your chiropractors, what happens at the first visit, how long it takes, what it costs and whether health funds contribute. New patients searching for back or neck pain nearby want those answers before they book.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We write to AHPRA's advertising guidelines and keep claims to what's supported by evidence, and your chiropractors approve every page and post.
We explain the first visit, its length, costs and health fund rebates plainly on your website and Google profile, so booking feels low-risk.
Services
What's in the plan
Search, website, social media and reminders planned within the rules.
A complete Google Business Profile and service pages for the problems patients search for, written to describe care without promising outcomes.
What happens, how long it takes, what it costs, rebates and what to bring, with online booking linked from every page.
Each chiropractor's qualifications, interests and days in clinic, checked against their registration.
Consent-based booking reminders and clinic news by email, written to inform rather than push extra visits.
Clinic life, team introductions and general wellbeing tips that stay inside AHPRA's guidelines, approved by your chiropractors.
A HubSpot dashboard shows which searches, posts and emails lead to new-patient bookings.
Who it’s for
The rules
Chiropractors are registered health practitioners, so advertising follows section 133 of the National Law and AHPRA's guidelines. That means no testimonials about clinical care, no claims without acceptable evidence, no unreasonable expectation of benefit and clear terms on any offer.
We write chiropractic marketing that describes your services and team accurately, avoids treating conditions the evidence doesn't support, and leaves pricing and offers complete. Your chiropractors approve everything, and you stay responsible for your own compliance. If a claim needs evidence we can't find, we leave it out and tell you why.
Plain, accurate and easy to book.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to the platforms on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of search, content, social media and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend is paid to the platforms on top. If your clinic only needs a clear website and Google profile, we'll tell you before we quote.
For most clinics, local search does the most work: a complete Google Business Profile, steady reviews and a website that explains the first visit clearly. Referrals from GPs and other practitioners matter too. Paid ads help in competitive areas, but only once the website converts visitors into bookings.
Make it easy to choose you. Show who your chiropractors are, what happens at the first visit, how much it costs and how to book. Keep your Google profile current, ask every patient for a review, and share clinic news and general wellbeing tips within AHPRA's guidelines.
Give each chiropractor a profile with their interests and days, so patients can choose. Balance bookings by promoting chiropractors with open appointments. If you have more than one location, each needs its own page and Google Business Profile with real local details. Chiropractic digital marketing can then send each campaign to the right chiropractor's page.
Describe what you do, not what you cure. Explain assessment and treatment in plain words, avoid claims the evidence doesn't support, and don't imply a set number of visits is needed. AHPRA and the Chiropractic Board expect advertising to be accurate and balanced, so we write it that way.
Start with the free and cheap channels: your Google Business Profile, reviews, a clear website and a regular email to patients who opted in. Add local community involvement and GP relationships. Spend on ads only once those basics are in place, because ads cost more when the website doesn't convert.
No, not specifically. We've worked with health providers and local businesses, and we'd bring the same care for AHPRA's rules to a chiropractic clinic. We'll be upfront about that on the discovery call, and rely on your chiropractors for clinical detail and sign-off. If you'd rather work with a marketing company for chiropractors with a long list of clinics, we understand.
Look for a chiropractic marketing agency that knows AHPRA's rules, measures new-patient bookings and won't write claims your registration board would question. Ask who checks the copy. Digital marketing for chiropractors should build trust first, because patients research before they book. A good digital marketing agency for chiropractors, or any chiropractic marketing company, will show you its checking process.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
