Trades and industry
Digital marketing for home builders: your designs and display homes in front of families planning a new home, for the whole time they're deciding.
Partnership plans from $4,500 + GST a month
Home builder marketing
Rock Solid Marketing provides digital marketing for home builders across Australia, from regional volume builders to custom and period-home specialists. Building a home is the biggest purchase most families make. They browse designs for months, walk through display homes on weekends, sort out land and finance, and only then choose a builder.
Most marketing only shows up at the start of that road. We stay with families the whole way: your home designs found in search, ads that remind people who visited your website, and emails that answer the questions they have at each stage. We've done this kind of search work for a custom home builder in Melbourne.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up a short email series that follows the download with floor plans, inclusions, finance steps and an invitation to the display home.
We turn each design into its own web page with the plan, the facade options and what's included, so families searching for a 4-bedroom single storey find it.
We help your sales team capture details with consent and send a thank-you and next steps within a day.
We write price ads that say clearly what's included and check every figure with you, in line with the ACCC's single price guidance.
Services
What we do for home builders
Families need different things at different times. Each channel is set up for one stage, and they all point to the same next step.
Each design gets its own page with floor plan, facades, inclusions and a clear way to enquire. Families can share it with a partner at 10pm without downloading anything.
Search work on your designs, display home locations and the suburbs or towns you build in, plus your Google Business Profile for each display.
Meta and Google ads that show your designs to people who already visited your website, with a cap on how often they see them.
A welcome series and monthly newsletter for families who opted in: new designs, finance and land tips, and display home open days.
Design brochures and inclusions sheets that match your website, so what a family reads at the display home is the same as what they read online.
Handover stories with photos and the owners' own words, with their permission. Families trust other families more than a glossy render.
Who it’s for
How it starts
We start by mapping the road your buyers take: where they first hear of you, what they ask on the first visit, what makes them hesitate and what tips them into signing. Your sales consultants usually know this better than anyone, so we talk to them first.
From that map we build the plan. Each stage gets the content it needs, and each channel has one job. Marketing strategies for home builders fail when every ad shouts the same offer at people who aren't ready yet.
Right message, right stage, same next step.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Lindsay BuckleyDigital MastermindSydney NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan. Photography, renders and printing are quoted separately.
Pricing
Every plan includes a dedicated account manager, search, ads management, email, social media and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur digital marketing for home builders runs inside partnership plans from $4,500 + GST a month, covering search, ads management, email, social media and reporting. Ad spend is paid to the platforms on top. If a few design pages and a simple email follow-up will do the job for now, we'll tell you before we quote.
The ones that respect how long families take to decide. Put every design online as its own page, follow up every brochure download and display home visit, and use ads to remind past visitors rather than chase strangers. Then show finished homes and real owners, because trust is what finally gets a contract signed.
Give people a reason to visit this weekend: a new design opening, a land release or a finance information session. Promote it on your website, Google Business Profile and social pages, and email families who opted in. Then make sure every visitor is welcomed, asked for their details with consent and followed up.
Yes, if they agreed to receive them. A short welcome series after a brochure download, then a monthly newsletter, keeps your designs in mind while families sort out land and finance. Under the Spam Act 2003, every email needs consent, your business details and a working unsubscribe.
Show a clear price and say exactly what it includes, such as site costs, facade or upgrades. The ACCC's single price guidance means a price you can work out should be shown in full. We check every figure with you before it runs, and you stay responsible for your own compliance.
A home builder marketing agency keeps your designs, ads and emails up to date each month. That means new design pages, ad changes when a display home opens or a promotion ends, newsletter writing, handover stories and a monthly report on where enquiries came from. Your account manager runs it and meets you monthly.
It should be. A home builder digital marketing company understands display homes, house and land packages, long decision times and price advertising rules. We bring that understanding, plus the design and writing for brochures and inclusions lists, so you're not briefing three different suppliers. One account manager coordinates it all.
Yes. We work with builders across Australia, many of them regional, and meet by phone, video or at our Mildura office by booking. As a home builder marketing company, we plan around your local market: the estates you build in, the land supply and the months families tend to start looking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
