Social Media Management
Social media marketing for builders across Australia that turns every build into months of posts, from the first slab pour to the keys.
Part of Marketing for BuildersBuilders
Rock Solid Marketing runs social media marketing for builders across Australia from our Mildura office. We turn your site photos and progress updates into a steady run of posts that follow each build from slab to handover.
Building clients watch you for months before they sign. They follow a few builders, study finishes and judge how you treat the families whose homes you're building. A feed that shows real progress, tidy sites and happy handovers does the selling while you're on site.
Plans cost from $1,500 + GST a month for a single platform, after a free 30-minute discovery call. If your site supervisor posting one progress photo a week would be enough, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We post the stages (footings, frame, lock-up, fit-out and handover) so future clients see how you work, not just the end result.
Progress posts and short reels double as updates clients can share with family, posted with their permission and without the address.
We run recruitment posts and ads beside your client posts, showing the crew, the sites and the way you work.
What we do for builders
Social media marketing for home builders works best as a long story: every post moves a build forward and shows how you treat people along the way.
Site start, slab pour, frame up, lock-up, fit-out and handover, each with a photo or short clip. Followers watch homes take shape and start picturing their own.
Short videos of keys changing hands and first walk-throughs, shared only with the client's permission. Few things sell a builder like a happy family at their new front door.
Event posts, short video tours and boosted posts aimed at people in your build area, timed to open days and new display home openings.
Ads aimed at the suburbs and land estates you build in. Our social ads packages start at $2,000 + GST a month, plus 10% of ad spend paid to Meta.
Posts and LinkedIn content that show your sites, safety and crew, so good trades want to work with you and apprentices apply.
Your monthly results meeting covers reach, messages, enquiries and display home visits from social, and what any ads cost per enquiry.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Plan, create, approve, publish and report, every month.
A free 30-minute call to choose your platforms and the plan that suits your goals.
Competitor research and a content plan built around your goals, from brand awareness to enquiries.
Posts, carousels, stories and reels made for your brand. You approve them on our scheduling platform, with one round of changes.
We schedule and post, then meet with you monthly to go through the reporting dashboard and what to change.
How it works
We set up a shared folder for each build, and your site supervisors drop photos at each stage. Once a month we plan the posts, write the captions and send them for your approval on our scheduling platform.
We post, reply to comments and messages during business hours, and pass sales enquiries to your team. Where your state requires a builder's licence or registration number in advertising, it goes on your profiles and ads; you supply it.
Every build is a month of content.
What's included
You pay any boost budget directly: at least $200 a month on Standard and $500 on Advanced. Professional photography of finished homes is priced to the job.
Social media plans
Every plan includes a briefing session, build-stage content, scheduling with your approval and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowWork in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOne platform and 8 pieces of content a month costs from $1,500 + GST. Standard covers up to 2 platforms from $2,000 + GST a month, and Advanced up to 3 from $2,800 + GST. Boost budgets are paid separately, and photography of finished homes is priced to the job.
For most home builders, yes, because clients follow builders for months before they sign and check your feed for proof. It matters less for builders who work only through tenders or a few repeat developers. For them, LinkedIn and a strong website often do more.
The build itself: site starts, slab pours, frames, lock-up, fit-out and handover. Add display home tours, finishes and colour selections, the crew at work and short client stories shared with permission. Progress posts build trust because they're hard to fake. Every one also shows future clients how tidy your sites are.
Two to three times a week is enough for most builders to stay visible, which our Standard plan covers. Consistency matters more than volume: a steady run of progress posts beats a burst followed by silence. Advanced suits builders running several builds and display homes at once.
Yes, with the client's permission. Keep the street number, number plates and anything identifying out of frame, and avoid posting the address or a map. Many clients enjoy sharing their build, and their family and friends become your audience too. If a client says no, we simply leave their home out.
Yes. Posts that show your sites, safety, equipment and the people on your crew tell good trades what it's like to work for you. LinkedIn suits supervisors and estimators; Facebook and Instagram reach trades and apprentices. Recruitment ads can run alongside your client content. Show real people, not stock photos.
In some states, yes, for builders advertising building work. Where your state requires it, we add your licence or registration number to ads and profiles. You supply the number and confirm what applies, as the rules differ and you stay responsible for compliance. Keep the details current, and tell us if they change.
If you build commercial projects or work with developers, yes. LinkedIn reaches project managers, architects and investors, and it's useful for hiring supervisors. For home builders, it supports Facebook and Instagram rather than replacing them; our Advanced plan covers up to 3 platforms. Start where your clients already are.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
