Trades and industry
Industrial marketing for engineering, equipment and supply companies selling to engineers, procurement teams and site managers.
Partnership plans from $4,500 + GST a month
Industrial marketing
Rock Solid Marketing provides industrial marketing for engineering firms, equipment makers and industrial suppliers across Australia. Your buyers are engineers, procurement officers and site managers. There might be a few hundred of them in the country, they search for exact specifications, and a purchase can take a year to approve.
That needs different marketing from a café or a retailer. For Heat Systems, which designs and builds thermal processing equipment, we produced the brand and style guide, a new website, brochures, and editorial and advertorials for mining journals. Our SEO work helped its carbon regeneration kilns page reach Google's featured snippet.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a page for each product line with the specifications, applications and downloads buyers need, written so Google can match it to exact searches.
We put your expertise where buyers look: search, LinkedIn, trade journals and industry events, so new contacts find you before the tender, not after it has been awarded.
We set one brand and style guide and apply it everywhere, as we did for Heat Systems across its website, brochures and mining journal advertorials.
We track enquiries from each page and channel in HubSpot and report them monthly, so you can see which work brings in serious buyers.
Services
What we do for industrial companies
Each piece helps a technical buyer find you, trust you and justify choosing you to the people who sign off.
Engineers search for the product and the problem, not your company name. We research those technical terms and build pages that answer them.
Product lines, applications, case studies, downloadable data sheets and a clear quote request, built for procurement teams comparing suppliers.
Product brochures, capability statements and data sheets that match your website and give sales reps something credible to leave behind.
Editorial and advertorials for industry journals and magazines, written by people who can turn an engineer's notes into a readable story.
Project stories with the problem, the equipment, the result and the client's approval, ready for your website, tenders and sales meetings.
A plan for reaching the few hundred people who buy what you sell, including LinkedIn content from your engineers and leaders.
Who it’s for
How it starts
We start with your engineers and your best salespeople. What do buyers ask before they request a quote? Which specifications do they compare? Who signs off the purchase, and what do they need to see? Their answers shape every page and brochure.
Then we audit what you have: the website, product information, past case studies and how enquiries come in. For an industrial supplier of thermal and pressure equipment, that led to a new website, brochures, vehicle signage and SEO, and a lift in enquiries.
Write for the engineer, persuade the person who signs off.
Work in this industry
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Trade journal ad space, printing and ad spend are paid to the publisher, printer or platform on top of your plan.
Pricing
Every plan includes a dedicated account manager, SEO, content, design, marketing automation and HubSpot reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
The Rock Solid Marketing team is thrilled to share that another of our clients has achieved a featured snippet on Google! Congratulations to Heat Systems for reaching the elusive Position Zero for their keyword term “carbon regeneration kilns”. Our SEO specialist has been focusing their optimising efforts on carbon-related keywords for Heat Systems in recent
About the Client: Heat Systems offer thermal processing solutions. Their expertise covers the design, fabrication and maintenance of unique thermal equipment such as Carbon Regeneration Kilns, Direct Elution Heaters, Thermal Oil Heaters, Cooling Screw conveyors and so much more. Scope of Work: Branding and style guide, New website, Copy writing, Brochures, Editorial and Advertorials for print and
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt runs inside partnership plans from $4,500 + GST a month for 28 hours of work, up to $7,500 + GST for 45 hours. Trade journal space, printing and ad spend are paid on top. If your website only needs proper product pages to start with, we'll tell you before we quote.
It's the marketing of products and services to other businesses in industries such as mining, manufacturing, agriculture, energy and infrastructure. The buyers are technical and few, purchases are large, and decisions involve several people. It relies on detailed content, search, trade press, sales material and relationships more than mass advertising.
Very different. Consumer marketing reaches many people with a simple message; industrial selling reaches a few hundred experts with detailed proof. A consumer might buy in minutes, while an industrial purchase can take months and needs specifications, case studies and sign-off. Industrial business marketing has to satisfy the engineer and the accountant.
Not always. If you get a handful of enquiries a month, a well-kept CRM and personal follow-up may be enough. Automation helps when you have many contacts at different stages, such as people who downloaded a data sheet but haven't asked for a quote. Our partnership plans include marketing automation, and we'll only set it up where it earns its keep.
A consultant works out how buyers find, compare and choose suppliers in your market. Then they set the plan: which products to push, which channels to use and what proof you need. Our industrial marketing consulting starts with your engineers and sales staff, and Janine Gowenlock leads the strategy.
Often, yes, if your buyers read them. Editorial and advertorials in industry journals can reach decision makers that social media misses. We wrote editorial and advertorials for mining journals for Heat Systems. Ask each publication for its readership details first, and make sure the story points to a page on your website. We'll help you choose the issues and sections that suit your products, and reuse each article on your website and LinkedIn afterwards.
We measure the steps along the way: technical page visits, data sheet downloads, quote requests and which channel each came from. HubSpot tracks contacts over time, so when a sale closes months later, you can see what that buyer read and asked first. We report it monthly. Expect useful patterns after a few months of data rather than a few weeks, because industrial buyers move slowly and each enquiry can be worth a great deal.
Yes. As an industrial marketing company, we work with businesses across Australia from our Mildura office, many of them regional suppliers to mining, agriculture and government. Industrial marketing in Australia often means few buyers spread over long distances, so we meet by phone and video and visit when it matters.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
