Marketing Partnerships
Google Ads for builders across Australia that want consultations with families who have land, a budget and a timeline, not just more clicks.
Part of Marketing for BuildersGoogle Ads
Rock Solid Marketing plans and manages Google Ads for builders and building companies across Australia from our Mildura office. Callen Mowatt, our Google Ads Specialist, runs the campaigns, and your account manager ties them to your website, social media and follow-up.
A new home is a slow decision. A family might click your ad in March, visit a display home in June and sign in September. Ads judged on this week's clicks miss all of that, so we judge ours on consultations booked and track them across the months it takes.
Google Ads management sits inside our marketing partnership plans, from $4,500 + GST a month, with ad spend paid to Google on top. For ads only, our estimate is about $2,000 + GST a month plus 10% of ad spend for one campaign. If your website isn't ready for the traffic, we'll say so first.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We add negative keywords for rentals, DIY, plans, jobs and courses, and write ads that name your build types and areas.
Landing page forms ask about land, budget and timing, and route ready buyers to your sales team first.
Remarketing ads and email keep your designs in front of people who visited, so you're still on the list when they're ready.
What we run for builders
Each campaign matches one type of build and one type of buyer, so the ad, the landing page and the follow-up all speak to the same family.
Separate campaigns for custom homes, knockdown rebuilds, house and land, dual occupancy and extensions, each with its own ads and budget, so you can see which pays.
Location targeting matched to the councils, suburbs and estates you build in, with bids adjusted for the areas that bring your best clients.
Ads land on pages with designs, starting prices and a qualifying form, not your home page. Our web team builds and edits them as part of your plan.
People who looked at your designs see your display homes, projects and open days over the following months, within Google's advertising policies.
Conversion tracking on forms and calls shows cost per consultation by campaign. Budget moves toward the build types that bring signed contracts.
Each month you see spend, enquiries, consultations and the campaigns behind them, in plain English, at a meeting with your account manager and Callen.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
How it starts
We start with your recent contracts: which build types they were, where the clients came from, how long they took to sign and what each was worth. Then we check what families search in your build area and what those clicks are likely to cost.
From that you get a campaign plan by build type and area, with budgets and the landing pages each one needs. You approve it before anything goes live, and you can change budgets each month.
Pay for consultations, not curiosity.
Partnership activities
Ad spend is paid to Google on top of your plan. For ads only, we estimate about $2,000 + GST a month plus 10% of ad spend for one campaign, using our Lite ad package model. Google assets set-up is $800 + GST if Analytics, Search Console and Tag Manager aren't in place.
Partnership plans
Every plan gives you an account manager and our Google Ads Specialist, with the web team who keep your landing pages ready.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayWork in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsThere's our management and there's the ad spend you pay Google. Management sits in our partnership plans, from $4,500 + GST a month, which also cover your website, social media and follow-up. For ads only, our estimate is about $2,000 + GST a month plus 10% of ad spend for one campaign.
They are when one signed contract pays for many months of ads, which is often the case for home builders. They're not when your website can't turn a click into an enquiry, so we check that first. Google Ads for home builders work best alongside good designs pages and steady follow-up.
Enquiries can start once ads are approved, but contracts follow the family's timeline, often months later. We judge early results on consultations booked, then track which campaigns lead to contracts over time. Budgets are reviewed monthly as the picture fills in. Builders with several build types see the pattern sooner.
There isn't one fair number, because it depends on your area, build type, competition and how well your landing pages work. What matters is cost per consultation and per signed contract compared with your margin. We report both, so you can judge the spend against real sales.
Yes, with tighter targeting. Custom builds attract fewer searches but higher-value clients, so campaigns focus on specific phrases, premium areas and land owners. Landing pages show finished custom homes and the design process, and the form asks about land and budget up front. Expect fewer enquiries than a volume builder gets, but bigger ones.
Yes. Location-based campaigns can promote display homes to people nearby, and event ads can run in the weeks before an open day. We track directions requests and appointment bookings, so you can see which ads bring visitors through the door. Open day campaigns stop the day after, so spend ends with the event.
Some states require a builder's licence or registration number in advertising for building work. Where that applies, we include it in the ads and on the landing pages. You supply the number and confirm the rules for your state, as you stay responsible for compliance.
No. Partnership plans have no lock-in contract, so you can lift spend before a big release or open day and ease off when your build schedule is full. Callen runs the campaigns, and your account manager meets you monthly by phone, video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
