Social Media Management
A YouTube marketing agency for Australian businesses: videos that answer what your customers search, set up so YouTube and Google can find them.
YouTube
Rock Solid Marketing is a YouTube marketing agency for Australian businesses that want their videos found and watched, run from our office in Mildura. We plan your channel around what customers search, set each video up to be found, cut Shorts from longer videos and run YouTube ads through Google Ads.
Maybe you've filmed a few videos that sit on YouTube with a handful of views. Or you answer the same questions on the phone every week, and a video could answer them once. YouTube rewards the second kind of channel.
YouTube management sits in our social media plans, from $1,500 + GST a month, and filming is priced to the job. It starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each part below helps a video do its job: get found, keep people watching, and send the right ones to your website or phone.
We find the questions your customers type into YouTube and Google, then plan a list of videos that answer them. Your channel becomes useful before anyone has heard of you.
Titles, descriptions, chapters, tags and captions written for each upload. Chapters let viewers jump to the part they need, and captions help people watching with the sound off.
Our designer makes thumbnails in your brand that read clearly on a phone. A thumbnail and title decide whether anyone presses play, so each one is planned with the video.
Vertical Shorts cut from your longer videos reach people who don't know your channel yet. One filming day can feed weeks of Shorts and social posts.
YouTube ads are bought through Google Ads, so they can target people who searched for what you sell. Your Google Ads specialist sets them up and reports on the results.
Views matter less than watch time, audience retention and clicks to your website. Your monthly report shows those numbers and what the next videos should change.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it starts
Plan from search, film what you can, then publish and learn from the numbers.
A free 30-minute call about your customers, the questions they ask you and any video you already have.
You get a list of video topics from real YouTube and Google searches, with the order we'd film and publish them.
You film on a phone with our shot list, or we arrange a shoot. We edit, add captions and make the thumbnails.
Each video goes up with its title, chapters and Shorts, and your monthly meeting covers watch time and enquiries.
How it works
YouTube works like a search engine and a TV channel at once. People search it for how-to answers, reviews and comparisons, and YouTube recommends videos that keep viewers watching. So as a YouTube marketing agency, we plan videos that answer real searches and keep the first 30 seconds tight.
You don't need a studio. Many useful business videos are filmed on a phone in your workshop or office. If a few good videos on your website would do more than a channel, we'll tell you before we quote.
Answer the question, then show them where to call.
Plan inclusions
Filming and editing are priced to the job. YouTube ads are run in Google Ads, with ad spend paid to Google on top.
Pricing
YouTube runs in our social media plans: one platform on Starter, more on Standard and Advanced. Filming is priced to the job.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
YouTube is a search engine for videos, and Google shows videos for many searches too. Here’s which videos do well in Google and how to optimise YouTube videos.
Ten advantages of using social media for business, from precise targeting and measurable ads to brand awareness, website traffic and faster customer service.
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsYouTube management starts from $1,500 + GST a month on our Starter social media plan, which covers one platform and 8 pieces of content. Standard ($2,000 + GST) and Advanced ($2,800 + GST) add platforms and content. Filming and editing are priced to the job, and YouTube ad spend is paid to Google on top.
YouTube marketing is using videos on YouTube to bring customers to your business. It covers planning videos people search for, setting each one up to be found, growing a channel, and running YouTube ads. For most businesses the goal is enquiries and sales, not subscribers.
You market on YouTube by answering the questions your customers search, in videos with clear titles, chapters and thumbnails. Then you cut Shorts from those videos to reach new people. Link each video to the right page on your website, and use YouTube ads to reach people who searched on Google.
Because people use YouTube to research before they buy: how-to videos, reviews and comparisons. A video that answers one of those searches can keep bringing viewers for years. It also shows your face and your work, which builds trust faster than text for many trades and services.
YouTube shows videos in search results and recommends them based on what keeps viewers watching. A video that matches a search and holds attention gets shown more. We plan for both: topics people search, and openings that get to the point. Ads add paid reach on top of that.
It depends on whether people search for what you sell and whether your videos answer them well. For businesses with questions to answer, YouTube can bring steady enquiries. For a product nobody searches for, ads or other channels may work better, and we'll say so in your first meeting.
Yes, when the videos are useful. A small business doesn't need a big budget or polished production: a phone, a quiet room and a clear answer go a long way. Small YouTube marketing companies and agencies like ours focus on the few videos that bring enquiries, not chasing views.
You can do it yourself if you have time to plan, edit and optimise each video. A YouTube agency saves that time and brings the search research, design and ads skills. If you're happy to film on a phone, you can leave the planning, editing and publishing to us.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
