Social Media Management
An Instagram marketing agency for Australian businesses that sell with pictures: reels, stories and posts you approve, plus ads when they pay.
Instagram marketing
Rock Solid Marketing is an Instagram marketing agency that plans, makes and posts Instagram content for businesses across Australia, from our office in Mildura. Your customers find you on Instagram with their thumb, not a search box. They scroll past stock photos and stop for a reel of your kitchen at 6am or a carousel of this week’s new stock.
We make the reels, stories and carousels, write the captions in your voice and post them once you approve. When a post is working, we can put money behind it with Instagram ads, run through Meta Ads Manager.
Social media packages start from $1,500 + GST a month, and every project starts with a free 30-minute discovery call. If your customers aren’t on Instagram, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Everything Instagram rewards, from the first second of a reel to the link in your bio, planned around what your customers save, share and tap.
Short vertical videos with a hook in the first second and captions for people watching on mute. We shoot simple clips with you or edit the footage you already have.
Your profile grid is the first thing a new follower checks. Rachel Ehrat designs templates in your colours, so posts look consistent without looking the same.
We check your professional account, category, bio, contact buttons and the link in your bio, so someone who likes a reel knows how to book, call or buy.
Stories keep regular followers up to date with today’s specials or this week’s jobs. Carousels explain something step by step, and people save them to come back to later.
When a post already gets saves and shares, we run it as an Instagram ad through Meta Ads Manager. It reaches people nearby or across Australia, on our social media advertising packages.
A dashboard you can open any time and a monthly meeting with your account manager: reach, saves, profile visits, link taps, and what we’ll change next month.
Who it’s for
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Janine GowenlockRegional DirectorMildura VICHow it works
A short set-up, then a monthly rhythm of planning, making, approving and posting.
30 minutes on who buys from you, what they look at on Instagram and whether Instagram is the right channel for you at all.
We tidy your profile and bio, study competitors’ accounts, and agree your content themes, the look of your grid and the first reels to make.
We create the reels, stories and carousels. You approve each one on our scheduling platform, with one round of changes.
Posts go out on schedule, ads run on the strongest ones if you choose, and we meet monthly to read the results together.
Organic and paid
Organic posts reach the people who already follow you. Instagram ads reach the ones who don’t, chosen by location, age and interests in Meta Ads Manager. For Maloney Anderson Lawyers in Mildura, we ran lead generation ads on Facebook and Instagram inside a 6-month campaign for its personal injury brand. Its project records local enquiries from those paid ads.
Our Instagram ad agency services run on our social media advertising packages, separate from the content plans. Lite is $2,000 + GST a month plus 10% of ad spend, for 1 campaign. Your ad spend is paid to Meta, not to us. Compared with Instagram ad companies that bundle the two, you see both bills and what each one bought.
Posts for your followers, ads for the people who haven’t found you yet.
Every plan includes
Instagram ads are a separate package (Lite: $2,000 + GST a month plus 10% of ad spend, which is paid to Meta). Replying to comments and direct messages, and photo or video shoots, are priced to the job.
Plans and pricing
Every plan includes a briefing session, competitor research, scheduling you approve, a reporting dashboard and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowOur work
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
Instagram recently rolled out Instagram For Business, a version of Instagram providing businesses with a plethora of analytics and features not available with the normal (personal) Instagram account. If Instagram is an area of focus for your business, it is absolutely worth making the switch to a business account. (Bear in mind that certain social
If you’re an Instagram user, surely you’ve heard about Instagram Reels, the latest new feature on the app. Reels are Instagram‘s response to Tik Tok, a video sharing social media app that took the world by storm a couple years ago. The idea behind the app is to share short, entertaining videos (no more than
Hands up if you’ve heard of this newfangled thing called Instagram stories. It’s likely you’ve heard of Instagram, the social media platform featuring highly-curated grids of photos. Stories are simply a new feature of Instagram. Unlike IG TV, Instagram stories are separate from a user’s regular Instagram feed and disappear after 24 hours. They tend
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur plans start from $1,500 + GST a month for Starter: 8 posts a month on 1 platform, which can be Instagram on its own. Standard is from $2,000 + GST a month for up to 2 platforms and 12 posts, such as Instagram and Facebook together. Advanced, from $2,800 + GST a month, covers up to 3 platforms and 20 posts.
Instagram ads cost $2,000 + GST a month plus 10% of ad spend on our Lite package. The ad spend itself is paid to Meta. As an estimate, Starter plus Lite with $1,000 of ad spend comes to about $3,600 + GST a month to us, plus the $1,000 to Meta. You get a fixed quote after the discovery call.
There’s no fixed timeline, and we won’t promise follower numbers. In the first month we set up your profile, plan the content and post on your plan’s schedule. Growth then depends on how often you post, how good the footage is and whether ads run. The monthly report shows reach, saves and profile visits, so you can judge the trend yourself.
Instagram management covers the planning, the content and the posting: reels, stories, carousels and posts, captions, hashtag research, competitor research and scheduling on our platform. You approve every piece, with one round of changes. Replying to comments and direct messages (community management) and photo or video shoots are extra, priced to the job.
It helps, but you don’t have to. Phone footage from you or your staff often makes strong reels, because it looks real and current. We send a short shot list each month and edit what comes back. If you need a proper photo or video shoot, it’s priced to the job and quoted before anything is booked.
Do it yourself if you have time to post well 2 or 3 times a week; hire an agency when posting keeps slipping. If you’d rather keep it in-house, we can build Canva templates (from $800 + GST each) or give one-off advice at $175 + GST an hour. If templates will do the job, we’ll tell you before we quote.
We measure what leads to business: reach to new people, saves and shares, profile visits, link taps and enquiries. Followers are a number we report, not the goal. For Sunraysia Farmers Market, the project records stronger Facebook and Instagram engagement and more people at market mornings. In each monthly meeting we decide what to repeat and what to drop.
No. Every post, reel and story waits on our scheduling platform until you approve it, with one round of changes per piece. If something changes, such as a sold-out product or a closed day, tell your account manager and we’ll pause or swap the post. You see the month ahead, so nothing goes out that surprises you.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
