Creative & Design
Explainer video production for Australian businesses: a short 2D video that tells people what you do, who it's for and what happens next.
Explainer video
Rock Solid Marketing provides explainer video production for businesses and organisations across Australia: short 2D videos that explain your service, product or process in about a minute.
Every business gets the same first question: what exactly do you do? If your answer takes a phone call, a brochure and a diagram, people drift off before they understand it. An explainer video answers it once, the same way every time, on your home page, in sales emails and at the start of every onboarding.
Explainer videos start from $2,500 + GST, with 3 rounds of feedback and delivery in 2 to 3 weeks. Every video starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Where they work
The same structure works for different jobs: problem, solution, how it works, next step.
A 60 to 90 second video above the fold that tells new visitors what you do, who it's for and how to start.
A walk-through of the screens or steps that matter, for tech products and apps that are hard to describe in words.
A short explainer sent before or after a sales call, so decision-makers who weren't in the room still get the pitch.
Step-by-step explainers for new customers or staff: how to lodge a request, use a portal or read a statement.
15 to 30 second vertical and square cuts with captions, cut from the main explainer for Facebook, Instagram and LinkedIn.
Most explainers are 2D animation. If your product is best shown on camera, we'll plan a shoot instead.
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Janine GowenlockRegional DirectorMildura VICHow it works
The package runs 2 to 3 weeks, and you approve each stage before the next one begins.
A 30-minute chat about what the video must explain, who will watch and where it will play.
We write the four-part script for your approval, timed to 60 to 90 seconds.
We record the voiceover and sketch every scene, and you approve the look.
The animators we work with build the motion. After your feedback, you get files for each channel.
The script
An explainer lives or dies on its script. We write it in four parts: the problem your customer has, what you offer, how it works in three steps, and the one thing to do next. At about 150 words a minute, a 60 to 90 second video has room for roughly 150 to 225 words, so every line has to earn its place.
You approve the script, then the recorded voiceover and storyboard. Only then do the animators we work with bring it to life, in your colours and with your logo.
Problem, solution, how it works, next step.
Package activities
Extra versions and longer scripts are $175 + GST an hour, quoted before we start. Filmed explainers are priced to the job.
Our work
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
YouTube is a search engine for videos, and Google shows videos for many searches too. Here’s which videos do well in Google and how to optimise YouTube videos.
How to write content for your website: know who it's for, answer their questions in plain words, structure each page around one job, and end with a next step.
How to use social media to build trust and drive sales for your small business, without spending hours a day or chasing every trend.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsExplainer video production is the process of making a short video, usually 60 to 90 seconds, that explains what a business, product or service does. It covers the script, voiceover, storyboard and animation or filming. The goal is simple: a viewer should understand your offer and know their next step by the end.
Our explainer videos start from $2,500 + GST. That covers the script, recorded voiceover, storyboard, 2D animation and 3 rounds of feedback, delivered in 2 to 3 weeks. Extra versions and longer scripts are $175 + GST an hour, quoted first. Filmed explainers are priced to the job.
Sixty to ninety seconds suits most explainers. That's about 150 to 225 words of script, enough for the problem, your solution, how it works and the next step. Product demos can run a little longer if viewers are already interested. Social versions should be 15 to 30 seconds.
Write the script first and time it by reading it aloud. Record the voiceover, then sketch each scene in a storyboard so pictures and words line up. Animate to the recording, add music and captions, and review it in rounds. Skipping the storyboard usually means redoing animation later.
Specialist studios, freelance animators and marketing agencies all do. A studio suits complex 3D or character work. An agency like ours suits software and service explainers where the script and message matter most. We write the script, record the voice and work with animators to show your screens and steps clearly.
A good explainer focuses on one idea and one audience. It opens with the viewer's problem, not your company history, shows how your offer solves it in a few clear steps and ends with one call to action. Plain words, captions and a steady pace matter more than flashy animation.
A freelancer can be a good choice if you already have a tight script and clear brief. An explainer video agency also writes the script, plans where the video will play and makes the social versions. Look at examples from any explainer video production company, and ask who writes the script.
Yes. We're based in Mildura and make explainer videos for businesses across Australia. Everything runs online: the discovery call, script reviews, storyboard approval and feedback rounds. Many clients searching for explainer videos Australia-wide don't need to meet in person, though we're happy to if you're nearby.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
