Your logo is a visual representation of your identity, it is the building block of your company’s brand identity  Because shapes and colours are easier for the human brain to process and memorise than words, logos are effective is getting people to recognise your unique brand.

When designed with a well thought out strategy, a logo gives your business an identity and makes it easier to build your brand.

A well-designed logo will help you to project a professional, consistent image. Our input ensures that the correct logo formats are used for all variations of execution and media.

A successful logo is built on these key attributes:

Simple

Your logo needs to be recognisable in an instance. A complicated design will fail to be remembered by your audience, not to mention difficult to execute in different mediums. The more elements you add to a logo, the more complicated it becomes and consequently the more diluted its impact. The best logos are neat and simple whilst remaining

unique to the brand.

A great logo should make enough of an impression, that a person who has only seen it once should be able to describe it to someone else. This is not the easiest of qualities to achieve,

but it is certainly a highly desired one so take the time to make sure your design is up to the challenge of staying in your audience’s minds.

It only takes about a quarter of a second for the human brain to process and attach meaning to a symbol. By comparison, it takes us an average of 6 seconds to read 20-25 words.- Thorpe, S., Fize, D. & Marlot, C. (1996)

Versatile

A versatile logo will go a long way to standing the test of time. Your logo should be simple enough to be scaled to a range of sizes and still be recognisable. You should

also consider different applications, will it be effective on a dark background, will it work in black and white and full colour, can it be embrioded on a t-shirt, and how will it print up close in newsprint or from afar on a highway billboard? These factors must all be considered when deciding on your final design.

Memorable

It is not enough to have a ho-hum run of the mill logo (yawn…), it will just disappear within an overly saturated market. Your logo needs to stand for something and stand apart. It must speak to your target audience in a way that resonates with them and leave a positive, long lasting impression. And all at a glance.

Unique

A good logo balances simplicity with originality. You need to make sure your logo stands out amongst the competition. Our skilled designers will strategically choose elements to portray how your company wants to be seen and who they want to attract. Colours, symbols, typeface and shapes are used to invoke feelings and emotions based on your unique offering in the marketplace.

Relevant

Your customers should get a pretty rough idea of what your company is about, just by looking at your logo. It should sum up the main idea of your brand, the industry you operate in and what you stand for.

Style guides ensure your branding is applied consistently across all communications.

They include basics such as typefaces, colour palettes, logo usage and photography styles. They can also go into more detail providing instructions for each piece of collateral such as business cards, brochures, email signatures, vehicle signage, staff uniforms and more.

When designing for the web we assume that people could be viewing your message on a variety of devices each with different pixel densities, colour profiles, and screen ratios.

Digital design mediums include:

• Websites
• Electronic Direct Mails (EDMs)
• Web banner designs
• PowerPoint presentations

Rock Solid graphic designers are experts in user experience (UX). This means, not only do we create designs that viewers find meaningful and pleasurable but we consider the information architecture of interactive designs, in creating output that considers the entire user experience.

Infographics are juicy graphics that create a visual narrative that weaves in critical information or data that informs, educates and persuades. They are great for social media, annual reports, presentations or any other marketing collateral.

You need to ensure it is more than just a pretty picture though and that it effectively interprets the data.

Ideas presented graphically are easier to comprehend and remember than those presented as words. – Kliegl, R., Smith, J., Heckhausen, J. & Baltes, P.B. (1987)

Given your average reader’s attention span is only 8 seconds (which is worse than a goldfish’s!), microcontent in the way of small graphics is perfect for catering to our need to consume information quickly. It is much more effective than long written content.

Micro content is often described as short abstracts of your full content, they are highly sharable and optimised for social distribution.

At Rock Solid Marketing we will ensure your visual micro content is clear and concise and effective in grabbing the attention of your target audience.

Print is not dead!!! Don’t dismiss the importance of having printed brochures, postcards, flyers and catalogues – tangible marketing collateral that your customers can hold. Trust us to transform your message into print designs that attract the right people to your business.

Your packaging needs to be consistent with the rest of your branding and customised to your individual needs.

We understand print requirements and processes, stock types and specialised print methods like embossing, spot varnishes and custom die-cutting. Along with mandatories such as barcodes, nutritional panels, best before dates, batch codes and the like.

We source a range of quotes and get you the best price and quality.

We are passionate about designing effective advertising.

We give you clever concepts and attractive ads that get results, every time!

Business cards, envelopes and letterheads, as well as electronic assets such as quotes, invoice forms and email signatures, all need to work together in uniformity to ensure a consistent message, look and feel.

Ensuring your annual reports look professional is essential. Your annual report is a key tool in communicating with and influencing new investors, as well as in building and strengthening relationships with key stakeholders. We get to the heart of your corporate message and deliver your company insights in a clear and concise manner.

The end result being a document that you are proud of and acts as working asset for your company.

Consistency is important when it comes to branding. We can create your social media banners and profiles to ensure they not only look professional and get your message across but also tie in with the rest of your marketing mix.

Our sure-fire process to deliver effective graphics includes:

Research

It is important to us that we can understand interpret exactly what you need.

We deep dive into a discovery session with you, exploring your needs and visions, working through the rubble to understand the competitive space you operate within and what sets you apart. An inquiry into the who, what, where, when and whys of your product and brand ensures we can achieve a deeper understanding of your goals, and ensures your message is consistent across all executions.

Evaluate

As we shape to your idea, product and brand we do a range of testing to see what is working and what requires tweaking. We include you in this collaborative process to ensure the designs are to your liking and feel right to you.

Execute

We look at the challenge at hand and find innovative ways to create a solution that fits your needs and your budget. We work with an array of styles from corporate to punk Rock (Solid 😉 . And bring your vision to life across a range of mediums, chosen strategically according to your objective.