Copywriting
AI for Small Business: Practical Marketing Uses
AI for small business works best on the jobs that eat your time: customer questions, marketing drafts, reports, admin and planning. Here's where to start.
Copywriting
Writing tips for websites, blogs, landing pages and reports, from new content ideas and blogging basics to explaining what you do in plain words.
Copywriting articles
AI Marketing
Is AI OK? The Pros & Cons of Artificial Intelligence
The main pros and cons of artificial intelligence for digital marketing: time saved and tasks automated, against generic content and changing jobs.
Copywriting
Ensuring Clarity and Success in Annual Report Writing: The Rock Solid Marketing Way
How Rock Solid Marketing approaches annual report writing and design, using our work on the Lower Murray Water annual report as the example.
Content Marketing
What Is Content Marketing? Definition, Types and Examples
Content marketing means creating useful content, such as articles, videos and emails, that attracts customers and builds trust. Types, examples and how to start.
Copywriting
A Few Quick Ways To Generate New Content Ideas
Stuck for content ideas? Look at the questions customers ask, what's topical, what your analytics say has worked, and ask your audience directly.
Branding
Why Can’t Marketers Just Explain What They Do in a Way That Makes Sense?
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
Copywriting
Landing Page Best Practices: What Makes a Page Convert
Landing page best practices: one goal, a clear headline with a benefit, one visible call to action, real images, a short form and nothing that distracts.
Copywriting
Blogging Tips for New Bloggers
Practical blogging tips for new bloggers and small businesses: set up your blog properly, post consistently, link well, use categories and write for readers.
Branding
What Services To Offer With A Digital Marketing Agency
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
Copywriting
How to Write Content for Your Website: Tips and Examples
How to write content for your website: know who it's for, answer their questions in plain words, structure each page around one job, and end with a next step.
Let’s Talk Marketing – Book Here
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