Search Engine Marketing (SEM), Pay-Per-Click (PPC), Google Ads, AdWords, Bing Ads – there are many digital marketing names out there, but they all refer to the same thing – paying a search engine for clicks.
Whilst Search Engine Optimisation (SEO) is a great long-term investment, the downside is that it can take up to 6 months to see results.
If it is fast results you need, Search Engine Marketing (SEM) is the thing for you. The beauty being, you can go from website obscurity to ranking number 1 literally overnight!
And since you only pay when people click on your listing, the amount you spend is directly related to the results achieved.
It is the quickest and most affordable way to start driving traffic to your website and increase conversions. However, to get the most return from your SEM campaign, it needs to be executed by a professional.
A Rock Solid SEM professional can walk you through the following steps: