We discuss your overall website objectives and pin point exactly what your target audience is searching for

We then run a website audit and make updates to your website so that your user journey meets your website

Once we are convinced that your website is functional, we create a keyword report. This highlights what your competitors are doing and where there’s room for improvement in your rankings. Depending on your market position, we may look for opportunities missed by the competition or we may take them on head to head. Your selected keywords will determine how easily your audience can find you.

Once we’ve finished our investigations and have selected the best keywords to target, we craft messages that entice your audience to make that all important click. Copy is the first thing your audience sees when they’re exposed to your search ad, so using a specialist copy writer is the difference between establishing a positive relationship and losing a visitor’s interest for good. You only get one chance at making a great first impression and this is where our highly talented copywriters come in.

You will now be supplied with a media plan outlining you where your money will be spent (you’ve set the budget of course) and what the estimated return will be. We are constantly monitoring your campaigns and sending out detailed reports so together we can understand your campaign return on investment (ROI) and where the opportunities lie.

Once the above is completed, we set up your Google Adwords account and create campaigns that align with your media plan and SEM strategy. We also design Retargeting and Google Display Network ads if that is part of your plan.

Monthly reports highlighting your key wins and conversions will be sent out to you. This can also determine new keyword opportunities and we can optimise as the digital arena is never stagnant. So to ensure your money isn’t wasted on tactics that have become redundant, it is important that we continue testing and optimising to ensure the best possible results.