Branding
What Are Brand Guidelines? How to Create a Brand Guide
What is a brand guide, what should it include and how do you make one? A plain guide to brand guides, with a sample outline and a brand voice guide checklist.
Branding
Branding advice for regional businesses, with tips for a stronger brand and for explaining clearly what your business does and offers.
Branding articles
Branding
What Is Branding? Meaning, Definition and Why It Matters
What is branding? The meaning of brand and branding in plain words, the parts of a brand, what colours do, and why branding matters for a small business.
Branding
Branding vs Marketing: What Is the Difference?
Branding vs marketing explained: how they differ, how they work together, where advertising fits, and simple examples of each for a small business.
Branding
When to Rebrand a Company: Signs It Is Time and How to Do It
When to rebrand a company: the signs it is time, what to consider when rebranding, a simple rebranding strategy and how to launch without losing customers.
Branding
Brand Positioning: Strategy, Statement and Examples
What is brand positioning? How to build a brand positioning strategy, write a positioning statement and use a positioning map, with simple worked examples.
Branding
How Much Does a Logo Cost in Australia?
How much does a logo cost in Australia? What drives the price, what a professional logo includes, what we charge, and what trade mark registration involves.
Branding
Why Can’t Marketers Just Explain What They Do in a Way That Makes Sense?
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
Branding
What Services To Offer With A Digital Marketing Agency
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
Branding
7 Tips For Great Branding
Seven tips for great branding: keep it simple, be unique, stand for something, interact with your audience, perfect the customer experience, connect emotionally, stay consistent.
Let’s Talk Marketing – Book Here
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.