What we’re all about
Our sole focus is on fuelling the business growth of our clients through traditional and digital channels. We’ve been around long enough to know that success requires the best people, and for those people to bring to the table a blend of technical brilliance, marketing smarts and business savvy. Add to that our radical commitment to our clients and their results and you have Rock Solid Marketing!
Outgoing and dedicated are two words that quickly come to mind when describing Rock Solid’s Marketing Director, Sean McCoy. Having grown up in rural Victoria, he knows just how hard it is for businesses to get the access they deserve to qualified and skilled marketers and just how important it is to make sure the marketing services that they do receive…. really do work.
With almost 20 years in telecommunications, finance and international trade experience, Sean rounds it all off with a Masters in Business Administration from the University of Western Australia. Having built two successful businesses before Rock Solid Marketing, he understands the absolute need for maintaining tight control over spending, but also the necessity of promoting yourself to not only your current clients, but also the ability to be found by new prospects in different markets.
“When 94% of all purchase decisions start with a Google search, you really need to be visible online. This is where we excel and we have many examples of how we have been able to take our clients from relative obscurity, to search engine nirvana – being high up on page 1.”
Janine is leading the team of creative minds with a variety of specialisations from our head office in Mildura, Victoria. Holding a certificate in graphic design, a Diploma in social media, Grad Certificate in marketing and currently completing her Masters at RMIT University. Janine knows that the key to any great campaign is an understanding of the business it serves. By working closely with each business, Janine transforms a business’ ‘real life’ passion and expertise into individually tailored marketing strategies, creating the awe-worthy digital and community presence local businesses deserve.
Before joining Rock Solid Marketing, Janine’s natural marketing prowess and flair for creativity have led her to over 20 years in executive positions and managerial roles for a variety of corporate organisations, including Downer EDI, National Rugby League (NRL), British Council, First Data International, Cashpoint Payment Solutions and most recently ARB 4×4.
As a hard-working adventure-seeker, Janine was excited for the challenge that working in the regional outback posed, so she uprooted her family from the Northern Beaches in Sydney to live in the Sunraysia region, she realised that many amazing local businesses lacked an online presence, solid branding, or promotion strategy that would help them stand out from the rest. This passion led her to lead Rock Solid Marketing’s regional arm.
Lindsay was an early adopter to the digital world, teaching herself website coding and launching an online newsletter while in high school – just for fun!
Lindsay went on to study information science at Cornell University and shortly after graduating, started a wedding photography business on the side. She quickly learned that digital marketing would be crucial for success and set out to learn the ins and outs of SEO and blogging.
With 10+ years of SEO and WordPress experience and 20+ years of web design under her belt, Lindsay is Rock Solid Marketing’s digital expert and SEO guru.
In her spare time, you will catch Lindsay frugally frolicking the beach and travelling around Australia.
With creativity literally gliding through her veins, what Rachel doesn’t know about her craft, just doesn’t exist! An absolute overachiever with meticulous attention to detail and patience, Rachel’s mantra is “do design differently”. So if you’re looking for something outside the box, Rach is your gal. With over 15 colourful years’ experience in graphic design, she firmly believes that you can never stop improving your artistic skills and actively keeps abreast of the latest programs, techniques and treatments. Clearly at the top of the gene pool in her chosen field, her skill set incorporates illustration, fine arts and photography. Outside of design, Rachel spends her time enjoying Tasmania’s beautiful coastal and wilderness regions and is passionate about health and sustainable living.
Rachel brings her positive, love of life, hardworking, can do attitude to all projects, everyday. We’re so thankful to have her on team Rock Solid and love her to bits!
Emma Sutcliffe is a journalist and communications professional with over twenty years of experience working with government, business, and private clients. She specialises in turning requirements into polished scripts, collaborating with a wide range of people, and understanding complex ideas in order to break them into smaller, bite-sized concepts. She loves project management, stakeholder engagement, communications planning and advice, content creation, and establishing communications processes so each partnership is a two-way learning experience. Emma is a passionate writer and climate reality project leader.
A rock-solid human being with superwoman capabilities, we absolutely love and adore her!
Damian is a highly experienced behavioural scientist and insights professional with a focus on complexity and innovation. Dr. Damian Collins. works closely with Rock Solid Marketing to conduct workshops and focus groups.
Prior to co-founding the Sage Collective, Damian led a large insights and analytics capability that developed and implemented customer acquisition and retention interventions. Experienced behavioural scientist based in Bendigo, and has an excellent understanding of communication effectiveness and has presented on the topic of ‘emotion in communication effectiveness’ at such events as the Asian Marketing Effectiveness conference in China.
During the workshops, Damian can obtain the relevant information from your team in an easy-going, conversational style discussion. The core information taken from this workshop is used to build the foundation for marketing strategies and campaigns.
As Rock Solid’s web developer and self-proclaimed nerd, Emre Rothzerg is really something else… Emre’s love affair with programming and expertise in the field started when he was just 14 years old living in Turkey. Now a fully-fledged Aussie after moving here as a refugee in 2007.
As sporty as he is techy, in downtime ‘sports mode’, you’ll find Emre at the gym, on a run or long walk with his much adored four-legged friends, M&M. And in downtime ‘nerd mode’ he loves nothing more than creating and solving complex algorithms or learning new programming language or frameworks.
Emre is quick to laugh off the assumption that because of his Turkish heritage, kebabs must be a favourite, preferring a good old pizza instead and admits to neglecting the Turkish delights at the bottom of the Cadbury Favourites box – stressing he’s never been a fan!
We’re huge fans of yours Emre! Your work ethic, can-do attitude, non-jargon technical terminology and amazingly awesome turn-around times are second to none. And we couldn’t be more thankful that you’ve chosen to share your incredible knowledge, experience and skill set with clients of Rock Solid!
The saying, ‘don’t judge a book by its cover’ is especially true with our next Rock Solid Marketing super star… Kirby, an ex-semi-professional Soccer player has metamorphosed before our eyes into the Digital Media specialist we see today. A self-taught developer with a Communications degree in Digital Media, his experience in the Marketing world ranges from Fitness, Finance, Tourism and Education.
Loving nothing more than a good old laugh, and a bit of cheeky banter – (unlike his attitude to his work) Kirby doesn’t take himself too seriously. Needless to say, our weekly Rock Solid team meetings are never dull and boring with this one around!
In his down-time, you’ll find Kirby at his computer upskilling or at the gym (working off that pizza and Magnum ice cream from the night before). He loves spending time with his family, playing peek-a-boo with his young nieces and (before COVID-19) found any excuse to board a plane to a warm destination!