Marketing Partnerships
TV advertising for businesses getting on screen for the first time: we script, produce and clear your commercial, then help you plan the airtime.
TV advertising
Rock Solid Marketing makes TV advertising for regional and Australian businesses that have never been on screen. We write the commercial, produce it with the production companies we work with, and get it cleared to go to air. Maybe a network rep has offered you a package, or a competitor's ad keeps running during the news. You want to know what it really costs and whether it will work.
TV advertising in Australia has two separate costs. The commercial is ours to make, and you can run it again in later campaigns. The airtime is sold by the TV network and paid to them. We help you plan that schedule so the ad runs when your customers are watching.
Animated commercials are $2,500 + GST and filmed packages start from $11,500 + GST. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Every 30-second package covers the thinking, the script, the shoot and the edit, so you're not managing three suppliers.
Before anyone picks up a camera, we agree the one idea the ad has to land and who it's for. A storyboard shows you every shot before production starts.
Thirty seconds is about 75 spoken words. Emma Sutcliffe and our writers shape the script so the business name, the offer and the call to action all fit without rushing.
Filmed packages include footage of your premises, people and products, from 1 clip on Bronze to 5 on Platinum. Customers see who they'll actually deal with.
For a service that's hard to film, a 2D animated commercial covers the script, recorded audio, storyboard and animation for $2,500 + GST, usually in 2 to 3 weeks.
Australian commercials need clearance before networks will run them. We handle the review and classification, so the ad you approve is the ad that goes to air.
We read the network's proposal, check the programs and times against your customers, and line the TV up with your online ads. You book and pay the network directly.
Your specialists
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Janine GowenlockRegional DirectorMildura VICHow it works
Four steps, with your sign-off at each one.
A free 30-minute call about your business, your customers and any network proposal you've already received.
We agree the idea, write the script and draw the storyboard, and you approve them before production is booked.
The production company films, records and edits; you review each cut until the ad is right.
We handle clearance, deliver the files and help you check the network's schedule against your customers.
How it starts
It starts with a brief: what you sell, who you need to reach, and the one thing viewers should remember. We turn that into a campaign concept, a script and a storyboard for you to approve.
Then the production company films your business, records the presenter voiceover and edits the ad with your branding and logo. You get 5 rounds of feedback on filmed packages. Once approved, we take care of clearance and deliver the finished files to the network.
You see every shot on paper before the camera rolls.
What's included
Packages: Bronze $11,500 + GST (1 clip of your business), Silver $13,500 + GST (2), Gold $15,500 + GST (3), Platinum $17,500 + GST (5). Add a 15-second cut for $1,200 + GST or a 2 to 3 minute presenter story for $2,000 + GST. Airtime is paid to the network.
Our work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
YouTube is a search engine for videos, and Google shows videos for many searches too. Here’s which videos do well in Google and how to optimise YouTube videos.
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur TV commercials start at $2,500 + GST for an animated ad. Filmed 30-second packages are $11,500, $13,500, $15,500 or $17,500 + GST, depending on how many clips of your business you want (1 to 5). A 15-second cut adds $1,200 + GST. If an animated ad or online video will do the job, we'll tell you before we quote.
Advertising on television has two costs: making the commercial and buying the airtime. The commercial is a one-off cost you can reuse for years. Airtime is charged by the network for each spot, so the total depends on how many weeks you run, how often, and in which programs. Ask the network for a written proposal and we'll help you check it.
Regional airtime usually costs far less per spot than metro TV, because the audience is smaller. Television advertising in Australia is priced network by network. Prices also rise in prime time, sport and news. We don't quote airtime ourselves; we read the network's rate card with you and make sure the schedule matches the people you need to reach.
You need a finished commercial, clearance to broadcast and an airtime booking. We handle the first two: script, production, and the review and classification that networks require. You then book the spots with the network's sales team, and we help you choose the programs and times. For a first campaign, we usually suggest a short, steady run.
Yes, for the right business. Commercial TV advertising still reaches people who don't search for you yet, and it builds a familiar name in a way short online ads struggle to. It suits businesses with a broad local customer base, like car dealers, retailers and services everyone needs. It suits niche B2B services less well, because most of the audience will never buy.
How effective it is depends on the creative, the frequency and how easy you make it to respond. A clear ad shown often enough builds recall; a cluttered one shown twice is wasted money. Measure it by watching calls, website visits and branded Google searches during the run, and by asking new customers where they saw you.
It combines sight, sound and movement, so viewers see your people and premises and hear your name in the same 30 seconds. Being on TV also signals that a business is established, which matters in towns where people choose who they trust. Local television ads put a familiar face on screen in a way a social post rarely does.
Start with an animated or Bronze commercial, run it in fewer programs more often, and focus on the weeks your customers buy. Pair it with online ads so people who see it can find you. If you want to advertise on TV but the budget is tight, a strong online video may do more for now, and we'll say so.
No. Airtime is booked with the TV network and paid to them directly, so you can see exactly what the spots cost. We read the proposal, compare the schedule with your customers' viewing and suggest changes before you sign. For businesses running TV with other channels all year, our media buying and partnership plans cover that ongoing work.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
