Marketing Partnerships
Radio advertising for Australian businesses: we plan the schedule, write the script and brief the station, so your 30 seconds earns its spot.
Radio advertising
Rock Solid Marketing plans and writes radio advertising for Australian businesses, most of them regional, and works with the stations you choose to get it on air. You've probably been offered a package: a few weeks of spots, a price, and a rep who'll write the ad for you. Sometimes that's fine. Often the script tries to say everything, and the spots run when your customers aren't listening.
We start with who you need to reach and when they're in the car, at work or in the shed. Then we write a script with one clear message, check the schedule and line the radio up with your online ads, so people who hear it can find you.
Planning and scripts are billed at $175 + GST an hour, and airtime is paid to the station. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
A radio ad gets one listen, often with the engine running. Everything we do is about making that one listen count.
Thirty seconds holds one idea, your name and a way to reach you. Emma Sutcliffe and our writers cut everything else, then read the script aloud against the clock before you see it.
Breakfast and drive suit commuters; daytime suits tradies and staff with the radio on at work. We check the schedule a station offers against when your customers actually tune in.
One ad heard once rarely sticks. We plan for frequency, the number of times a listener hears you, and would rather you run fewer weeks properly than many weeks thinly.
People rarely write down a phone number from the radio. They search your name later, so we make sure your Google profile and website say what the ad said.
We read the station's proposal, ask what's included and compare it with other options in your area. You sign the booking with the station and pay for the airtime directly.
An offer code, a short web address or a question at the counter shows whether the ad is working. We set one up before the first spot goes to air.
Your specialists
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Janine GowenlockRegional DirectorMildura VICHow it works
Four steps, with your approval on the script and the booking.
A free 30-minute call about your business, your customers and any station proposals you've already received.
We agree the one message and the offer, then write script options for you to choose from and approve.
We check the schedule against your audience, brief the station on recording and line up your website and online ads.
We check the finished ad before it airs, then track responses and review the campaign with you at the end.
How it starts
The first job is the brief: what you sell, the one thing listeners should remember, and the offer that gives them a reason to act. From there we write two or three script options for you to choose from.
Once you approve a script, the station records it. Stations usually produce the ad themselves, and some include production in the booking, so ask before paying extra. We send the station a clear brief on tone, pronunciation and the call to action, then listen to the finished ad before it goes to air.
One message, heard often enough to stick.
What you get
Airtime and any station production fees are paid to the station. Planning a campaign and writing 2 to 3 scripts usually takes 3 to 6 hours at $175 + GST an hour, about $525 to $1,050 + GST (an estimate; you get a fixed quote first).
Ongoing marketing
If you run radio alongside social, Google Ads and PR all year, a partnership plan covers the planning and scripts. Airtime is paid to the station on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsThere are two costs: the airtime the station charges, and the work to plan and write the ad. Our part is billed at $175 + GST an hour, usually 3 to 6 hours for a campaign, so about $525 to $1,050 + GST as an estimate. If the station's own writer can do a decent job for your offer, we'll tell you before we quote.
Radio ads in Australia vary widely in price, so there's no single figure. A metro station charges far more per spot than a regional one, and breakfast and drive cost more than overnight. The number of spots, the weeks and any production fee all change the total. Ask each station for a written rate card, and we'll help you compare them.
The total is airtime, plus any station production fee, plus planning and scripts. A useful way to set it is to decide how many weeks you can keep up at a frequency listeners will notice, then ask the station to price that. Radio advertising cost comes down to repetition, so a short, steady run is often better value than one big burst.
Yes, when the message is simple, the spots run often enough and listeners can easily act on what they hear. Radio suits regional areas where people spend long stretches in the car or ute and keep the local station on at work. It works less well for complex offers that need pictures or detail, which suit online ads better.
Their effectiveness depends far more on the script and frequency than on the station. A clear ad heard many times builds name recall; a busy ad heard twice is forgotten. You can measure it too: use an offer code, a short web address, or simply ask new customers where they heard of you. We set that up before the first spot.
Contact the station's sales team, agree a schedule and budget, then supply or approve a script for them to record. The station books your spots and sends you the schedule. If you want to advertise on radio without the back-and-forth, we can write the script, check the schedule and brief the station for you. Either way, ask for the run schedule afterwards.
Most radio ads run for 30 seconds, with 15 and 60 seconds the other common lengths. A 30-second script is roughly 75 words read at a natural pace. Fifteen seconds suits a reminder of an ad people already know, while 60 seconds suits an interview-style ad or a detailed seasonal offer.
A good radio ad has one message, says your name at least twice and ends with one easy action. It sounds like a person talking, not a list of features. A familiar voice or a recognisable sound helps people place you. A simple test is reading it aloud: if you run out of breath, it's too long.
Deal with the station directly if you have a clear message and time to manage it. A radio advertising agency helps when you want an outside view on the script, the schedule and how radio fits with your other marketing. Unlike radio advertising companies that sell airtime, we're not tied to any station, so we can compare options across your area.
No. A single campaign can be quoted at the hourly rate, with a fixed price before we start. Partnership plans suit businesses running radio alongside social, Google Ads and PR all year, and they have no lock-in contracts. Your airtime booking follows the station's own terms, which we'll explain before you sign.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
