Social Media Management
Social media content creation for Australian businesses: posts, reels, carousels and stories made from your real work, in your own voice.
Content creation
Rock Solid Marketing handles social media content creation for businesses across Australia, from our Mildura office: the posts, reels, carousels and stories your pages need each month. You know what makes your business worth following. The hard part is turning a busy week into something worth posting, then doing it again next week.
We start with one briefing, set 3 or 4 content themes and plan the month around your seasons and events. Then we write, design and edit, often from photos and phone clips your team already has. You approve every piece before it goes out.
Content comes inside our social media plans, from $1,500 + GST a month for 8 pieces on 1 platform. Prefer to post it yourself? We make content-only batches at $175 + GST an hour. If a set of Canva templates (from $800 + GST) will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we make
Every piece starts from something true about your business: a job finished, a new product, a person on your team, a busy Saturday.
We agree 3 or 4 themes at the briefing, such as behind the scenes, how-to tips, your people and your offers. Themes keep each month planned and stop your feed becoming a run of sales posts.
People decide in the first few seconds whether to keep watching, so each reel opens on the most interesting moment, not a logo. We cut every video to the vertical 9:16 frame that reels and stories use.
Plenty of people scroll with the sound off. We add on-screen captions to every video, write the post caption in your voice and research hashtags that people in your area and industry actually use.
A carousel walks people through a process, a checklist or a before-and-after, one swipe at a time. Our designer keeps your colours, fonts and logo consistent, so every slide looks like it came from you.
User-generated content (UGC) is video that looks filmed by a customer, not an agency. We script short clips your staff can film on a phone, or share real customer posts once the customer gives written permission.
A single photo and video shoot can be cut into reels, stories, carousels and stills for weeks. Shoots are priced to the job, and we write the shot list first so nothing you need is missed.
Who it’s for
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Janine GowenlockRegional DirectorMildura VICHow it works
One briefing, one plan a month, and nothing posted until you approve it.
We spend 30 minutes on your business, your customers and where they scroll, then say whether a plan or a content-only batch fits.
At the briefing we agree your tone, your content themes and what you can share: photos, footage, staff and customer stories.
We plan the month, then write, design and edit every piece. A shoot is booked only when the plan needs new footage.
You approve on the scheduling platform, we post on schedule, and each month we meet to look at what people engaged with.
Behind the content
Your month starts with a content plan: the themes, the dates that matter to you (a sale, the school holidays, a local event) and the format for each platform. You add notes or swap ideas before anything is made.
Then we make it. Our designer builds the carousels and graphics, we edit reels from your footage or a shoot, and we write every caption. Music comes from audio cleared for business use, such as Meta’s Sound Collection, so a post isn’t muted for copyright. Everything lands on the scheduling platform for your approval.
You check it once. We do the rest.
Package activities
Content-only work (we make it, you post it) is quoted at $175 + GST an hour. Photo and video shoots and community management are priced to the job. Boost budgets are paid to Meta.
Plans and pricing
Every plan includes a briefing, posts, carousels, stories, reels and UGC, hashtag research, scheduling with your approval, a dashboard and a monthly meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowAdvanced
From
$2,800+ GST a month
Ideal for well-established businesses with a substantial budget looking to deploy ads across up to three platforms.
Enquire NowOur work
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
What makes us engage with content on social media? First think about why people in your target audience use social media. There are of course many reasons, but a big one is that they want to feel connected – that they can relate to something or someone. It is ‘social’ media, after all! They may
There’s nothing worse than writer’s block when you’re furiously trying to churn out your company’s monthly email to subscribers or post daily to Instagram to keep your account on the good side of the algorithm. Sometimes the ideas just flow to you quickly and naturally (don’t you just LOVE those days?)… and other times, inspiration
If you’re an Instagram user, surely you’ve heard about Instagram Reels, the latest new feature on the app. Reels are Instagram‘s response to Tik Tok, a video sharing social media app that took the world by storm a couple years ago. The idea behind the app is to share short, entertaining videos (no more than
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur content starts from $1,500 + GST a month in the Starter plan, which covers 8 pieces a month on 1 platform. Standard is from $2,000 + GST a month for 12 pieces on up to 2 platforms. Advanced is from $2,800 + GST a month for 20 pieces on up to 3. Content-only batches are quoted at $175 + GST an hour.
Hire a freelance creator for one style on one platform; choose an agency when you need planning, design, video and copy together. A solo creator often films well but may not write captions, design carousels or report results. With us you get a designer, a writer and an account manager on one plan, and one person to call.
It depends on the manager: some only schedule what you send, while others plan, write, design and film it too. Ask before you sign up. Our plans include the making: posts, carousels, stories, reels and UGC-style video, built around themes we agree with you. If you already have a designer, we can work from their files instead.
Yes, a good social media manager turns your own photos and phone clips into finished posts, and they’re often your most believable content. We crop, colour-correct and edit them, add captions and music cleared for business use, and fit each one to the platform’s size. When the plan needs footage you don’t have, we book a shoot, priced to the job.
Each plan includes a briefing session, a content plan, posts, carousels, stories, reels and UGC-style content, plus hashtag and competitor research. We schedule everything after you approve it and report results on a dashboard, with a monthly meeting to go through them. Community management (replying to comments and messages) and shoots are priced separately.
Start with a number you can keep up, such as 2 pieces a week on 1 platform, which is our Starter plan. Standard gives you 3 a week on up to 2 platforms. A steady rhythm matters more than volume, so 8 good pieces a month beat 30 rushed ones. Our article on how often small businesses should post goes into more detail.
We look at saves, shares, comments, reach and the messages or enquiries a post brings, not just likes. Your dashboard shows each piece’s numbers, and at the monthly meeting we drop the themes that fall flat. For Sunraysia Farmers Market, reels and photo stories from market mornings helped increase event attendance and early-morning foot traffic.
Yes, as a social media content company we also make content-only batches: you get the finished posts, reels and captions, and your team posts them. We quote each batch at $175 + GST an hour before we start. If you’ll want content every week for months, a plan is simpler, because it includes planning, scheduling and reporting too.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
