Retail marketing for shops with a front door

Partnership plans for retailers start from $4,500 + GST a month for 28 hours. Standard is $5,500 + GST and Advanced is $7,500 + GST, and ad spend and printing are extra. A single shop that mainly needs local ads can start with social ads management from $2,000 + GST a month plus 10% of ad spend. The spend itself is paid to Meta.

In-store marketing is everything that sells to customers once they're inside: window displays, shelf talkers, counter cards, product placement, staff recommendations and the receipt. It works best when it repeats the offer people saw online, so the ad, the window and the shelf say the same thing. A QR code on the counter can turn a one-off visitor into a subscriber.

Yes, for short, timely messages to customers who asked for them. New stock, a weekend event or a birthday offer suits a text, while long newsletters don't. Collect consent at the counter or online, name your shop in each message and include an opt-out, as the Spam Act 2003 requires. Keep texts occasional so people don't unsubscribe.

Local area marketing is marketing aimed at the people within driving distance of one store. It uses the town's own calendar and media: local events, school holidays, sporting clubs, community groups and ads shown only nearby. It's one of the retail marketing strategies that suits a chain well, because each location gets its own local plan inside one brand.

Get it tasted, then get it found. In-store tastings and shelf displays win the first purchase, and a Google Business Profile and social posts show people where to buy it. Labels and health claims must follow the Food Standards Code (Standard 1.2.7 covers health claims), which stays your responsibility. We market the product within those rules.

They use it to remember customers. A point-of-sale system records what people buy. An email platform such as Klaviyo or Campaign Monitor sends offers based on it, and a dashboard such as HubSpot reports what each campaign earned. The software matters less than the connections, so your shop's sales data actually reaches your marketing.

Choose software that lets head office control the brand while each store manages its own details. Check that it handles every Google Business Profile in one place, sends local offers by store and reports by location. We don't sell software, so we'll recommend what fits your stores and point of sale, including tools you already pay for.

Mostly, more customers through the door without wasted money. In our experience shop owners want three things: to be found on Google, to see which offers worked, and to spend less of their own time on marketing. A retail marketing company should report in sales and visits, not likes, and say so when a simple fix beats a bigger plan.

No. Partnership plans have no lock-in contracts, so you can add hours before Christmas and ease off in the quiet months. Your account manager is your one contact, and the whole team works behind them. Consultations at our Mildura office by booking, and by phone or video for retailers elsewhere in Australia.