Ecommerce marketing for online stores

A full plan starts from $4,500 + GST a month for 28 hours of work, plus your ad spend. Standard is $5,500 + GST for 35 hours, and Advanced is $7,500 + GST for 45 hours. Ad spend is paid to Google and Meta on top. If you only need ads, social ads management starts from $2,000 + GST a month plus 10% of ad spend. If you only need search, SEO starts from $1,000 + GST a month.

Ecommerce marketing is the work that brings shoppers to an online store, turns visits into orders and brings buyers back. It covers search, Google Shopping, social ads, email, SMS and the store's own product pages. Good ecommerce internet marketing treats these as one system: the ad that wins the first order, and the email that wins the second.

No. It's one part of digital marketing, with a single job: selling products online. Digital marketing also covers businesses that want calls, bookings or quotes. The difference shows in the measures: an online store tracks revenue, cost per order and repeat purchases, while a service business tracks enquiries. The channels overlap, but the targets and the reports don't.

Start with the numbers, then pick the channels. Work out which products earn the most after shipping and returns, set a cost you can afford per order, and spend there first. Then build the flows that run without you: abandoned cart, post-purchase and win-back emails. Add new channels one at a time, and keep the ones that pay for themselves.

Market the business, not just the next sale. An online business grows when customers come back, so for most stores, best ecommerce marketing practice starts with a list: email and SMS subscribers you own. Paid ads then find new buyers for your strongest products, and search brings free traffic over time. Marketing for ecommerce companies of any size follows that order.

Begin with the people who already know you. Email your existing customers and social followers, give them a reason to place a first order, and ask every buyer for a review. Set up Google Merchant Center so your products can appear in Google Shopping, then test small ad budgets on a few best sellers before you spend more.

Make each product and category page worth finding. Write your own product descriptions instead of the manufacturer's text, add a short buying guide to each category, and fix the duplicate URLs that filters and variants create. Then link to those pages from your blog and social posts. Our ecommerce SEO work does this every month for Shopify and WooCommerce stores.

Set up automated flows before you send a single newsletter. A welcome series, an abandoned cart reminder and a thank-you email that suggests a next product earn money every day without extra work. Then send campaigns for new ranges and sale dates. Every subscriber must have opted in and every email needs an unsubscribe link, as the Spam Act 2003 requires.

Use SMS for messages people want quickly: a restock alert, an order update or a short sale reminder. Keep texts rare, because customers put up with fewer texts than emails. Collect consent at checkout, name your store in every message and include an opt-out, as the Spam Act 2003 requires. We run SMS beside your email flows so nobody gets the same offer twice.

No. Our partnership plans have no lock-in contracts, so you can change the hours as the store grows or the season turns. One dedicated account manager runs your plan, with the whole team behind them, and you meet monthly by phone or visit. Consultations at our Mildura office by booking, and by video or phone for stores elsewhere in Australia.