Web Design
Retail website design for shops that sell in store and online: your range, stock and opening hours online, with click and collect that works.
Part of Retail MarketingRetail website design
Rock Solid Marketing does retail website design for Australian shops that sell over the counter and online, especially in regional towns. Your customers check your website before they drive in: is it open, do you stock it, can I order and collect? A site that can't answer those questions sends them to a bigger store.
We design the site around your shop. Your range, prices and stock levels shown clearly, click and collect if you want it, and opening hours and specials that bring people through the door. For Exposed Signage and Apparel we built a Shopify store with workwear, urban wear and footwear categories. This page is part of our retail marketing work.
Website packages start from $5,000 + GST, and online stores from $6,000 + GST. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We connect the online store to your stock system where it allows, or keep the range simple enough for your team to update in minutes.
Your hours, holiday hours and stock status sit on every product page and in your Google profile, so customers get the answer before they call.
We set up trade accounts with their own prices and login, while retail customers see your normal prices.
What we build
Every feature is chosen for how shops actually sell: in person, by phone and online, often on the same day.
A full online store with checkout, or a catalogue that shows your range and prices without selling online. You choose what suits your shop.
Customers order online and pick up in store, with a clear message when the order is ready. It's often the easiest first step into online sales.
Where your point-of-sale system allows, stock and prices sync with the website. Otherwise we keep updating simple for your staff.
Most shoppers browse on a phone, often in the car park. Product pages load fast, photos are clear and checkout takes a few taps.
Hours, holiday hours, parking and a map on every page, matched to your Google Business Profile, so nobody arrives to a locked door.
We build to WCAG 2.2 AA, so customers using screen readers, keyboards or large text can browse and buy too.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it starts
We start with how you sell today: what moves over the counter, what people ring about, which products sell online and how stock is tracked. Then we decide whether you need a full store, a catalogue or click and collect.
From there we design the pages, set up products and payments, and train your team to update them. If your point-of-sale system connects to Shopify or WooCommerce, we link it; if not, we keep the range lean so it stays accurate.
Show what's on the shelf, sell what's in stock.
What's included
Most shops with an online store fit our E-commerce package (from $6,000 + GST). Connecting a point-of-sale system usually adds a few hours at $175 + GST an hour: an estimate, confirmed in your fixed quote.
Pricing
Every package includes a responsive design, SSL, contact forms and support after launch. E-commerce adds the cart and payment gateway.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowE-commerce
From
$6,000+ GST
A customised e-commerce website, designed to attract, with an online store, shopping cart and online payment gateway integration.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWork in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
About the Client: Exposed Signage and Apparel are a format digital printing and garment printing company. Scope of Work: Ecommerce shopify site integration Type of plan/ partnership : Bespoke and Partnership Objective: Our client wanted to add an online store to their existing website, whilst improving the sites performance. It was important to our client
Surely you’ve heard of WordPress before – but did you know that there are actually two different types of WordPress sites Depending on your needs and skill level, you could either sign up for a hosted wordpress.com account, or download WordPress from wordpress.org and host it on your own webspace. Confused yet? Worry not, we’re
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur website packages start from $5,000 + GST for up to 5 pages. Online stores with a cart and payment gateway start from $6,000 + GST. Both can be paid over 6 months. If a simple catalogue with click and collect will do the job, we'll tell you before we quote.
After the build, budget for hosting, your platform subscription, payment fees and any paid apps. Our hosting starts from $400 + GST a year, and Shopify charges its own monthly subscription. Care plans for updates and security start from $275 + GST a month with a 6-month minimum.
A retail website is a retailer's own website. It shows your range, prices and store details, and often lets customers buy online or order for pickup. For shops with a door, it's also how people check opening hours and stock before they visit, so it works alongside the counter rather than replacing it.
Decide what it needs to do first: sell online, show a catalogue or handle click and collect. Then choose a platform such as Shopify or WooCommerce, plan your categories, take good product photos, set up payments and delivery, and test checkout on a phone before launch.
Start with your best sellers rather than every product. Set up categories that match your shelves, connect your point-of-sale system if it allows, add your hours and pickup details, and train one or two staff to keep it current. Grow the range online once the basics are working.
Yes. Trade customers can have their own login, prices and order minimums, while retail shoppers see standard prices. It keeps one site and one stock list, which is simpler than running two. We set up the rules with you and test both checkouts before launch.
Clear categories, good product photos, prices, stock status, fast checkout on a phone, opening hours and directions. Add click and collect if you have a shop, and simple returns and delivery information. Ask which design works best for a shop and the answer is usually the one that answers questions fastest.
Start with your Google Business Profile and product pages that match what people search for. Then email past customers who opted in, post new stock on social media and run ads for your best sellers. Your shop counter helps too: put the web address on receipts and bags.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
