SEO
Retail SEO for Australian shops that sell in store and online: get found by nearby shoppers, with products shown in stock.
Part of Retail MarketingRetail SEO
Rock Solid Marketing provides retail SEO for Australian shops that sell both in store and online, so nearby shoppers find you, see what you stock and come in or buy. A shopper searches for work boots near them on a Saturday morning, sees two stores in Google Maps with stock shown, and drives past yours to get there.
We give each store its own page and Google Business Profile, help your products show as in stock nearby, and build category pages the way shoppers search. Our work for Exposed Signage and Apparel and Aline Trading shows the approach. This page is part of our retail marketing work.
SEO plans start from $1,000 + GST a month, with no lock-in contracts. If an up-to-date Google Business Profile will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build store pages and Google Business Profiles around the products and brands you stock, so you can compete for the searches you can win.
We help you show products in Google as in stock nearby through Merchant Center free local listings, where your system supports it.
We build category pages around how shoppers search, with useful copy, filters that don’t confuse Google and links between related ranges.
SEO for retail
Shoppers move between Google Maps, product searches and your website, so our SEO for retail companies works on all three together.
Each store gets its own page with its address, hours, parking, brands stocked and a map, linked to its own Google Business Profile.
Categories, products, photos of your shopfront and displays, and regular posts about new stock and sales, kept current for every location.
Google Merchant Center free local listings can show your products as available in store. We help connect your product data where your point-of-sale system allows it.
Pages for the ranges people search for, such as women’s workwear or outdoor furniture, with useful buying advice instead of a bare grid of products.
Christmas, back to school and end of financial year pages go live weeks before the rush, so they have time to rank when shoppers start looking.
Your monthly Semrush report shows rankings and traffic, and Google Business Profile results for each store: calls, direction requests and website clicks.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VIC
Ami HeathMarketing LeadWollongong NSWHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
Local SEO for retail
We start with your stores, your best-selling ranges and the searches shoppers use near each location. Then we check your Google Business Profiles, your website’s category and store pages, and whether your product data can feed Google’s free local listings.
Each month we improve store and category pages, keep profiles current with new stock and sales, and fix technical issues, because SEO for retail websites with large catalogues often trips on duplicate product pages. We build local links from community groups and suppliers, and go through the Semrush report with you at the monthly review call, with no lock-in.
Found nearby, chosen in store.
In every plan
Google Business Profile set-up is $500 + GST per store. Merchant Center connections and website changes beyond page content are quoted, or billed at $175 + GST an hour.
Work in this industry
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, with no lock-in contracts and a monthly review. Retailers with more stores, ranges or products need more pages and links, which raises the work involved. Setting up a Google Business Profile for a store is $500 + GST.
Start with a page and a complete Google Business Profile for each store. Then build category pages around how shoppers search, write useful copy for your main ranges, fix technical issues such as slow pages and duplicate product URLs, and earn local links. Connecting stock data to Google’s free local listings helps too.
It puts your ranges in front of people searching for a specific item, brand or style, often with the intent to buy that week. For a fashion retailer with a shop, local results bring people through the door, and category pages for searches like work dresses or kids’ school shoes bring online sales.
Local SEO for retail stores helps your shop appear when people nearby search for what you sell, in Google Maps and the local results. It relies on your Google Business Profile, consistent store details across the web, reviews and a store page on your website. For most shops it brings the quickest results.
Often, yes. Google Merchant Center free local listings can show your products as available at your store, if you can share product and stock information with Google. How easy that is depends on your point-of-sale and website systems, so we check what yours supports first.
Yes. SEO for retail chains means a store page and Google Business Profile for every location, with consistent names and details, plus category pages that serve the whole chain. Reporting by store shows which locations need more attention. Larger chains may need a bigger plan than our starting price.
Partly. SEO for online retailers without a shopfront focuses on category structure, product pages and technical issues across a large catalogue, which our ecommerce SEO page covers. Retail SEO adds the local layer: stores, Google profiles and local listings. Many retailers need both.
No, our SEO plans have no lock-in contracts and are reviewed monthly. As a retail SEO partner, everything we write and set up, including your pages, Google profiles and analytics, stays in your business’s name if you leave.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
