SEO
SEO for restaurants across Australia that want to be found for their cuisine, their dishes and their suburb, and booked straight from Google.
Part of Restaurant MarketingRestaurant SEO
Rock Solid Marketing runs search engine optimisation for restaurants across Australia from our Mildura office. We work on the two places hungry people search: Google's map results and the menu pages on your own website.
Many diners never search for your name. They search for a cuisine, a dish or a suburb, then compare what comes up. The SEO restaurants need is about matching those searches: a complete Google Business Profile, menu pages Google can read and reviews that back you up.
Plans cost from $1,000 + GST a month and are reviewed monthly, with no lock-in. The first step is a free 30-minute discovery call, and if your Google listing is the only thing holding you back, we'll tell you.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We target the cuisine, dish and suburb searches people use before they've picked a place, and build pages and profile details to match.
We set the primary and secondary categories in your Google Business Profile to match what you serve, then add the menu, attributes and photos.
Every location gets its own profile, its own page on your website and the same details on every directory, checked each month.
What we work on
SEO marketing for restaurants works when your listing, your website and your reviews all say the same thing about what you serve and where.
Categories, menu link, photos, hours and attributes such as outdoor dining or takeaway. The right categories help you show for cuisine searches. A profile set-up on its own is $500 + GST.
Menus as text with dish names and short descriptions, so a search for a specific dish can match a page on your site. A scanned PDF makes that much harder.
We help you ask diners for reviews after a good night and draft replies for you to approve. No paid-for or filtered reviews: the ACCC treats both as misleading.
Name, address, phone and hours matched across Google, Apple Maps, directories and booking platforms. For groups, every location gets the same careful treatment each month.
Page titles, meta tags, the sitemap, robots.txt, internal links and page speed, checked and fixed as part of every plan, so Google can crawl and understand the site.
The monthly Semrush report shows rankings and traffic, and we add the calls, direction requests and booking-link clicks from your profile. A review call agrees next month's work.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start with the searches, not your website. We look at what people near you type when they're choosing where to eat, and who Google shows for each. Then we check your Google Business Profile, your menu pages and your reviews against the restaurants that appear first.
You get a short list of fixes in priority order, and you approve the plan before we start. Each month we report on rankings, traffic and the bookings and calls your listing brings in.
Match the search, then win the booking.
Package activities
SEO plans don't include ad spend, delivery app fees or a new website. If your site needs rebuilding, website packages start from $5,000 + GST.
Work in this industry
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
If you own a business, there’s no question that you should have an SEO strategy in place in order to get your business website ranking on the first page of Google for your chosen keywords. But if you’ve paid attention to your Google results, you might have noticed the map that appears at the top of
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPlans start from $1,000 + GST a month, reviewed monthly with no lock-in. You get keyword research, technical fixes and on-page work each month, along with link building, a Semrush report and a review call. Groups with several locations need more pages and listings, which raises the cost, and we quote that after the discovery call.
Make the booking the easy next step from every search. Add your booking link to your Google Business Profile, put a Book button on every menu page and track clicks on it. Then improve the pages and profile details that rank for cuisine and suburb searches, so more of the right people reach that button.
Treat each location as its own business online. Every site gets its own Google Business Profile, its own page on your website with local details, and consistent listings on directories. One person owns the hours and holiday trading for all of them, so a change goes out everywhere on the same day.
Sometimes not. If you're full most nights from regulars and walk-ins, a tidy Google listing may be all you need, and that's $500 + GST to set up. SEO earns its fee when you have quiet services to fill, a new location to launch or visitors you're not reaching yet.
Usually months, though some profile fixes show sooner. Google publishes no timeline and we won't invent one. The monthly report tracks rankings, calls and booking clicks, so you can judge progress for yourself. If the work isn't paying its way, you can stop, because there's no lock-in contract.
Plenty. The SEO restaurant owners do themselves often matters most. Keep hours and holiday trading current on Google, post new dishes with photos, answer every review and ask happy diners to leave one. Leave the technical fixes, page building and link work to us, and the report shows what your efforts changed.
No. Google decides the map results, and the searcher's location plays a big part in them. What we can do is make your profile complete and accurate and help you earn honest reviews. We also build menu pages that answer real searches, then show you the results every month.
Usually not. Most restaurant sites can be fixed in place: menus as text instead of PDFs, better titles, faster pages and a booking button that works. If the site can't be fixed for a sensible cost, our restaurant website design packages start from $5,000 + GST.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
