Creative & Design
Podcast production for Australian businesses: we plan the show, brief your guests, edit every episode and publish it, with no studio needed.
Business podcasts
Rock Solid Marketing plans, produces and publishes podcasts for businesses and organisations across Australia.
You know your industry better than anyone, and your customers ask you the same good questions every week. A podcast turns those conversations into something people can listen to in the car, on the tractor or on a walk. The hard part isn't the talking. It's the planning, the editing and turning up every fortnight with a new episode.
We handle that side at $175 + GST an hour, with recording done on site or remotely by specialists we work with. Every show starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each part of the show is planned around what you want listeners to do next: call, book, apply or simply trust you more.
Who the show is for, what it's called, how long episodes run and how often they come out. You get a season plan with episode topics before anything is recorded.
We help you choose guests (customers, staff, suppliers, local identities), send each one a brief and question list, and schedule recordings that suit them.
Specialists we work with bring portable microphones to your premises, or guests join remotely through recording tools that capture each voice on its own track.
We cut the ums, long pauses and tangents, level the voices and add your intro, outro and music, so every episode sounds like the same show.
Each episode gets a page on your website with show notes, links and a transcript. That helps search engines find it and helps people who'd rather read.
Two or three short audio or video clips from each episode, sized for Instagram, Facebook, LinkedIn and TikTok, so the show reaches people who'd never search for it.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
You approve the season plan, the guests and the quote before anyone hits record.
A 30-minute chat about who the show is for, what you want it to do and who could host it.
We set the name, format and episode topics, design the cover artwork and set up the podcast host and feed.
Guests get their briefs, then each episode is recorded at your premises, in a hired studio or remotely.
We edit, write the show notes, publish to the podcast apps and your website, then cut the social clips.
How we work
We're a podcast production company inside a marketing agency, not a recording studio. That changes what you get. Each episode is planned around a question your customers ask, published on your website as well as the podcast apps, and cut into clips for your social media.
We don't keep a studio or sound engineers on staff. Specialists we work with handle on-site recording when you need it, and remote recording covers most interviews. If a short video series or a blog would reach your customers better, we'll tell you before we quote.
You do the talking. We do the rest.
What's included
Production is charged at $175 + GST an hour and quoted before we start. Estimates: launch set-up about $1,400 to $2,100 + GST, and a 30-minute interview episode about $875 to $1,400 + GST. On-location recording and studio hire, if you want them, are quoted to the job.
Our work
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Resources
Content marketing means creating useful content, such as articles, videos and emails, that attracts customers and builds trust. Types, examples and how to start.
Stuck for content ideas? Look at the questions customers ask, what's topical, what your analytics say has worked, and ask your audience directly.
YouTube is a search engine for videos, and Google shows videos for many searches too. Here’s which videos do well in Google and how to optimise YouTube videos.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsAs an estimate, launching a podcast costs about $1,400 to $2,100 + GST, at our rate of $175 + GST an hour. That covers the show plan, name and format, cover artwork, a trailer and the podcast host set-up. After launch, podcast production costs come down to the hours each episode takes. Recording on location is quoted to the job.
A 30-minute interview episode takes about 5 to 8 hours, so roughly $875 to $1,400 + GST as an estimate. That includes planning and the guest brief, producing the recording, editing, show notes and 2 or 3 short clips for social media. Solo episodes recorded remotely sit at the lower end of that range.
Multiply the episode estimate by the number of episodes, then add the launch. A season of 8 interview episodes would be about $7,000 to $11,200 + GST plus set-up, as an estimate. Recording several episodes in one session lowers it, and so does recording remotely. You approve the season budget before we start.
Editing alone is $175 + GST an hour. As an estimate, a clean 30-minute conversation takes 2 to 3 hours to edit, so about $350 to $525 + GST. Poor audio, several speakers, music beds and long tangents take longer. If you already record and publish yourself, editing on its own may be all you need from us.
No, plenty of good shows are made in-house. A podcast producer for hire earns their place when your team lacks the time, the editing skills or a plan for what each episode should do. Podcast production companies differ, though: we're a podcast production agency inside a marketing team, so your show ties into your website, social media and PR.
No. A quiet room with soft furnishings and good microphones sounds professional, and remote guests can record through tools such as Riverside or Zoom. We don't run a podcast production studio. Specialists we work with bring portable kit to your premises, or we book a hired studio when a show needs one.
Usually someone from your business, because listeners want to hear from the people they'd deal with. We write run sheets and question lists so the host isn't left winging it. If nobody wants to host, we'll suggest another format before you commit, such as an interview series led by a guest host.
On Spotify, Apple Podcasts and YouTube, fed from one podcast host. Each episode also gets a page on your website with show notes, so search engines can find it, plus short clips for your social media. You own the show, the feed and every file, so you can move hosts or agencies whenever you like.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
