5 Reasons Why Your Business Should Use Instagram Reels
Five reasons your business should use Instagram Reels: wider reach, a longer shelf life than photos, and a better way to show your personality and work.
Creative & Design
Video editing services for Australian businesses: we turn your phone clips, event footage and old shoots into finished ads, reels and website videos.
Video editing
Rock Solid Marketing edits video for businesses across Australia, turning raw footage into finished videos for social media, ads and your website.
Most businesses already have the footage. It's on staff phones, on a hard drive from last year's event, or in a webinar recording nobody watched. What's missing is someone to pick the strongest moments, cut them to the right length, add captions and make it look like your brand.
Our video editing service is $160 + GST an hour and quoted per video before we start, so you know the cost up front. Every job starts with a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we edit
Our video editor services cover the short, the long and everything between, each cut for the place it will be watched.
Vertical cuts for Instagram, Facebook and TikTok, with captions on screen for people watching on mute and a hook in the first few seconds.
Short cuts for Meta and YouTube ads with your offer, logo and call to action, exported in the sizes and lengths each platform asks for.
Longer edits for your home page, service pages and YouTube channel: about us videos, how-to videos and customer stories, with chapters and thumbnails.
A long recording turned into a highlights video and a set of short clips, so one event or webinar keeps working for months afterwards.
Your fonts, colours, logo and name captions applied the same way on every video, set up once as a template so later edits are quicker and cheaper.
Captions checked by a person, not just auto-generated. They help people watching without sound, and people who are deaf or hard of hearing.
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Janine GowenlockRegional DirectorMildura VICHow it works
You approve the quote before we edit and the first cut before we finish.
A 30-minute chat about what the video is for, where it will run and what footage you have.
You send the files through a shared folder. We review them and send a fixed quote for each video.
We edit the story, add captions, music and your brand, then send a first cut for your comments.
We make your changes and export every version you need, sized and named for each platform.
How we work
Before we open the editing software, we ask what the video is for: an ad, a reel, a page on your website or a presentation. That decides the length, the format and what stays in. Then we review your footage, pick the strongest moments and send you a first cut to comment on.
We work as a video editing agency inside a marketing team, so each edit is planned with the post, ad or page it's going on. If your footage won't make a good video, we'll tell you before we quote and suggest a short shoot instead.
The footage you have, finished properly.

What's included
Video editing is $160 + GST an hour, our rate for creating video assets. Estimate: a 30 to 60 second social clip from your footage usually takes 2 to 4 hours (about $320 to $640 + GST). A 2 to 3 minute website video takes 6 to 10 hours (about $960 to $1,600 + GST). You get a fixed quote first.
Our work
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Resources
Five reasons your business should use Instagram Reels: wider reach, a longer shelf life than photos, and a better way to show your personality and work.
TikTok for business means a free business account plus TikTok's ad tools. Here's how to set one up, what it's good for and whether your business needs it.
TikTok vs Instagram: TikTok suits businesses ready to make lots of short video for a younger audience; Instagram suits most local businesses that want a mix.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsHiring us costs $160 + GST an hour, quoted per video before we start. As an estimate, a 30 to 60 second social clip from your footage takes 2 to 4 hours, so about $320 to $640 + GST. Captions, music and files sized for each platform are part of that time, not extras.
For several videos from the same footage, add up the estimates and save on set-up. One 2-minute website video plus 4 social cuts might take about 10 to 14 hours, so roughly $1,600 to $2,240 + GST as an estimate. Building your brand template once makes every later video quicker.
Most video editors charge by the hour, by the finished video or by a monthly package. We charge by the hour at $160 + GST and turn that into a fixed quote per video, so there's no surprise bill. The cost depends on how much footage there is, how long the finished video runs and how many versions you need.
We quote each video as a fixed price worked out from our hourly rate. As estimates, a short social clip is about $320 to $640 + GST and a 2 to 3 minute website video about $960 to $1,600 + GST. An event highlights video depends mostly on how many hours of footage we have to watch.
Our video editing is $160 + GST an hour, the rate in our price guide for creating video assets. Those hours cover reviewing footage, editing, captions, music, colour, sound and exporting. Planning beyond the edit, such as scripting a new campaign, is charged at our design and marketing rate of $175 + GST an hour.
Yes, and most of the footage we edit is shot on phones. Recent phones record good video; the usual problems are wind noise, shaky shots and mixed vertical and horizontal framing. We fix a lot in the edit, and we'll send you a short shooting guide so your next clips are easier to work with.
Yes, when your footage won't do the job. Our video creation services include planned shoots with production companies we work with, edited the same way; see our video production page. For many social videos, though, your own clips are enough. Most of the professional video editing services we provide to businesses across Australia start that way.
You own the finished videos and can use them wherever you like. Music comes from a licensed stock library under a licence that covers your business use, and we tell you if a track has limits, such as TV broadcast. Ask us for the project files too if you'd like a copy.