Professional services
Mortgage broker marketing that turns past clients, referral partners and local search into your own pipeline, inside the credit advertising rules.
Partnership plans from $4,500 + GST a month
Mortgage brokers
Rock Solid Marketing plans and runs mortgage broker marketing for brokers and broking businesses across Australia, from one-person practices to teams with their own credit licence. Your best leads are often people you've already helped: a client whose fixed rate ends next year, a buyer who referred their sister, an accountant who sends you a client every quarter. Most brokers lose track of them between settlements.
So we start with the database you already have, then add the referral partners and local search that bring in new names. One account manager runs it all, with your aggregator's rules and the credit advertising requirements built in.
Our partnership plans begin at $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Check-ins around loan anniversaries and fixed-rate expiry dates keep you in touch, so you're the first person they think of when it's time to review.
A simple referral program: a quarterly update for agents, accountants and builders, guides they can hand on, and a thank-you process that actually happens.
Every rate ad carries a comparison rate and the licence details your aggregator asks for, and nothing we write promises approval or the lowest rate.
A Google Business Profile with real reviews, your photo and your service area, and a website page for each type of loan you want more of.
Services
Services for brokers
Mortgage broker digital marketing works best when every channel feeds one client database, so each name you earn keeps working for you.
Emails and SMS timed to loan anniversaries, fixed-rate expiry dates and annual reviews, sent with consent, sender details and an unsubscribe, as the Spam Act 2003 requires.
A quarterly update and simple co-branded guides for real estate agents, accountants, builders and financial planners, so your referrers always have something useful to pass on.
A Google Business Profile with your photo, service area and real reviews. Add website pages for first home buyers, refinancing and investment loans that answer what borrowers ask.
Google and Meta ads for the loan types you want more of, with comparison rates and licence details included. Ad spend is paid to the platforms on top of your plan.
Plain-English guides on borrowing power, deposits, first home buyer schemes and refinancing costs, written to help readers understand their options without reading as personal advice.
Your profile, the loans you help with, a calendar link and a short enquiry form that asks only what you need at first. Website packages start from $5,000 + GST.
A monthly report shows enquiries and settled deals by source (referrer, database, search or ads), so you know which partner or campaign is filling your pipeline.
Who it’s for
How it starts
Before we touch the ads, we look at what you already have: an export from your CRM or aggregator platform, your settled loans by year and type, your referral partners and where your recent deals came from.
That shows the quick wins, such as clients coming off fixed rates and referrers who have gone quiet, and the gaps new marketing should fill. We also confirm what your aggregator requires in ads and which disclaimers go where.
You leave with a 12-month calendar of mortgage broker marketing strategies built around your book, whoever runs it.
Your next deal may already be in your CRM.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!Tasmania
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google and Meta bill ad spend directly, on top of the plan. Your aggregator or licence holder approves any marketing it requires to see.
Partnership plans
Your account manager is backed by our Google Ads specialist, designers, writers and SEO strategist. The plans differ only in hours, and you can move between them.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsMortgage broker marketing on a partnership plan starts from $4,500 + GST a month for 28 hours of strategy, production and reporting. Larger broking teams usually need Standard at $5,500 + GST (35 hours) or Advanced at $7,500 + GST (45 hours). Ad spend is paid to the platforms on top. A solo broker with a small book may get more from a website and one database campaign first.
Market yourself as the person, not the lender panel. Marketing a mortgage broker well means a clear photo and profile and a specialty you're known for (first home buyers, self-employed borrowers, farm loans). Add real Google reviews and regular contact with past clients and referrers. Lenders and rates change, but trust is what brings clients back and sends you their friends.
Start with the clients you already have. A database campaign around fixed-rate expiries and loan reviews costs little and reaches people who already trust you. Next, look after your referral partners with regular updates. Then build search: a Google Business Profile with reviews and a page for each loan type. Paid ads come last, once the basics convert.
Check that the agency asks about your aggregator, your CRM and your referral partners before it pitches ads. Search results for the best marketing agency for mortgage brokers won't tell you that, so ask directly. Ask who writes your content, how deals are reported by source, and whether you keep your database and ad accounts if you leave.
Yes. Many brokers work as credit representatives under an aggregator's licence, and many aggregators have their own marketing rules and approved templates. As your digital marketing agency for mortgage brokers, we follow those rules, include the licence details they require and send anything they must approve through their process. Your aggregator and licence holder have the final say.
Yes, if the ad quotes an interest rate for consumer credit, the National Credit Code requires a comparison rate alongside it. Ads also can't promise approval, suggest a rate is locked in when it isn't, or mislead about fees. We write to those rules and to ASIC's guidance (RG 234), but your licence holder signs off and we don't give legal advice.
Database campaigns tend to start conversations first, because those clients already know you. Referral programs and search take longer: reviews, pages and partner relationships build over months. Paid ads can bring enquiries once they're live, at a cost per lead you'll see in the monthly report. We report deals by source every month and don't promise loan volumes.
Yes. There are no lock-in contracts on our partnership plans, so you can step up before a busy season or drop back when your pipeline is full. Your client database, Google profile, website content and ad accounts stay yours. If a website project or a one-off database campaign is all you need, we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
