SEO
SEO for mortgage brokers who work from home, on the road or in a shared office: rank in the towns you serve for the loans you want more of.
Part of Marketing for Mortgage BrokersSEO for brokers
Rock Solid Marketing runs SEO for mortgage brokers across Australia from our Mildura office. That covers your website, your Google Business Profile and the content that gets you found by borrowers nearby. Many brokers have no shopfront. You meet clients at their kitchen table, in a cafe or on a video call. Meanwhile the bank branch down the road shows up first for home loan searches in your own town.
So we set your Google profile up as a service-area business and build a page for each loan type you want more of. Every page meets the standard Google expects for money topics: a named broker, licence details and plain explanations. Reviews, local links and a monthly report do the rest.
SEO plans start from $1,000 + GST a month, reviewed monthly with no lock-in contracts. It's part of our wider marketing for mortgage brokers.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set your Google Business Profile up as a service-area business, which hides a home address and lists the towns you cover. Real reviews and your loan types sit alongside.
We check what the template lets you edit (page titles, new pages, your own domain). If it limits SEO too much, a site you own may be the better base, and we'll say so.
Each loan page names the broker, shows licence details, explains costs and steps in plain English and answers what borrowers ask, with no promised approvals.
How we run broker SEO
Local SEO for mortgage brokers that matches how borrowers search: a loan type, a town and someone they can trust with their finances.
Your Google Business Profile set up for the towns you visit, with no home address shown, plus your photo, loan types, hours and real reviews. The set-up on its own is $500 + GST.
First home buyer, refinance, construction, investment, self-employed and rural loans each get a page explaining the steps, the documents needed and what you do as the broker.
Google's quality guidelines hold financial pages to a higher standard. Each page names the broker, shows licence or representative details and links to your privacy and complaints information.
Keyword research in Semrush shows what borrowers type in each town you serve, so pages target searches with real volume instead of guesses about what people want.
Articles that answer borrowing questions, such as deposits, lenders mortgage insurance and refinancing costs, written as general information with no promised approvals or rates.
A monthly Semrush report and a review call show rankings, traffic and enquiries from search, and what we'll work on next month to keep improving.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start with an audit of your website and Google Business Profile: what Google can crawl and index, page speed on a phone, and titles and descriptions. We also check which searches you already appear for and how your profile compares with other brokers nearby.
Then we agree the towns you serve, the loan types you want more of and the licence details each page should carry. That becomes a keyword map and a work plan for the first few months.
Plans are reviewed monthly, with no lock-in contracts.
Fix what's broken, then build what's missing.
Plan activities
Google Business Profile set-up is $500 + GST, and Google assets set-up (Analytics, Search Console, Tag Manager) is $800 + GST if they aren't in place. New pages written from scratch may add hours at $175 + GST an hour.
Work in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsSEO for mortgage brokers starts from $1,000 + GST a month with Rock Solid Marketing, with no lock-in contracts. That covers keyword research, technical fixes, page and profile work, link building and a monthly Semrush report with a review call. Covering more towns or loan types takes more content, which raises the cost. A Google profile set-up on its own is $500 + GST.
SEO builds over months rather than weeks. Google profile fixes and new reviews can show in local results sooner, while loan-type pages and links take longer to rank. Competition matters too: a broker in a regional town usually faces fewer rivals than one in a capital city suburb. We report progress every month and don't promise rankings.
Both. Most brokers do best ranking in the towns and suburbs they actually serve, so we start there. If you work by phone and video with clients anywhere, national pages on a specialty such as self-employed or rural lending can work too. They do compete with big comparison sites. We're based in Mildura and work with businesses across Australia.
It's the work that gets a broker into Google's map results and local searches such as mortgage broker near me. Local SEO for mortgage brokers covers your Google Business Profile, reviews, consistent business details across directories and pages for the towns you serve. For brokers without an office, setting up a service-area profile is the key step.
Sometimes, within limits. Some aggregator templates let you edit page titles, add pages and use your own domain, while others lock most of that down. We check what yours allows in the audit. If the template blocks the basics, we'll say so and explain what a site you own would cost, from $5,000 + GST for our Essentials website.
It shows where you rank for your target searches and how much traffic Google sends you. Our monthly Semrush report also covers calls and forms from search, and your Google profile's views and actions. Your account manager walks you through it on a review call and explains what's planned next. If something isn't working, the report shows it, and we change the plan.
Pick an SEO agency for mortgage brokers that asks about your licence, your towns and your loan types before quoting. Lists of best mortgage broker SEO agencies won't show how they work. Ask for a sample report, who writes the content and whether you can leave without a lock-in. Walk away from anyone who promises rankings.
Yes. Your Google Business Profile, website content and Search Console data stay in your name, and we work as a manager on them. Plans are reviewed monthly with no lock-in, so you can stop at any time and keep everything. If a tidy Google profile is all you need right now, we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
