Professional services
Property development marketing for developers selling land, townhouses and apartments off the plan, planned around each stage of the build.
Partnership plans from $4,500 + GST a month
Property developers
Rock Solid Marketing plans and runs property development marketing for developers across Australia, from land subdivisions in regional towns to townhouse and apartment projects sold off the plan. You're asking buyers to commit to something they can't walk through yet. They have a render, a floor plan and a price list, and they're comparing it with an established home down the road.
So we build the campaign around the build: a register of interest before launch, a launch push, then sales releases and construction updates that keep buyers confident through to settlement. As your property development marketing agency, one account manager keeps the project website, the ads, the signage and the agents' material saying the same thing.
A project usually sits on one of our partnership plans, from $4,500 + GST a month, and it begins with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We open a register of interest well before launch, with a simple project page and ads aimed at the buyers your agents describe. Launch day then starts with a list.
Construction updates by email and social, with real site photos at each milestone, keep buyers hearing from you while they wait.
Every render is labelled as an artist's impression and every price line uses wording you and your lawyers approve. Nothing goes live without your sign-off.
One account manager keeps a single project brand and message across the website, signage, brochures and the agents' listings.
Services
Services for developers
One property marketing company running every channel on one project message, release by release, with your selling agents kept in the loop.
A project site with floor plans, the location, the release schedule and a register of interest form that sends every lead straight to your agents. Websites start from $5,000 + GST.
Google Ads on searches for new land and homes in your area, plus Meta ads to the buyers your agents know best: first home buyers, downsizers or investors. Ad spend goes to the platforms on top.
Print still sells property. We design the brochure, the site hoarding and the display suite material, so a buyer sees the same project from the roadside to the contract.
Email and social updates at each construction milestone, with real site photos, keep buyers informed between deposit and settlement and give your agents something worth sharing.
A 30-second TV commercial for a big launch starts from $11,500 + GST. A 2D animated explainer of the masterplan starts from $2,500 + GST, and both cut down for social.
Press releases about the project, the local jobs it creates and its milestones, written by our PR team for regional and trade media. Press releases start from $1,000 + GST.
A monthly report shows registrations, enquiries and sales by release and by channel, so you can see which ads bring buyers. It's the report to ask any property developer marketing agency for.
Who it’s for
How it starts
Before any ad runs, we sit down with you and your selling agents to map the project: the number of lots or dwellings, the release stages, the price points, who the buyer is and when the construction milestones fall.
From that we build a calendar that ties every campaign to a stage, so the budget rises around launch and each release and stays lean in between. We also agree the approval chain early: who signs off renders, prices and disclaimers.
You leave with a release-by-release marketing plan, whoever delivers it.
Plan the campaign around the build, not the calendar.
Work in this industry
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google and Meta bill ad spend directly, outside the plan. Printing, signage builds and TV production are quoted separately; TV commercials start from $11,500 + GST.
Partnership plans
Every plan includes a dedicated account manager plus our copywriters, designers, SEO strategist and Google Ads specialist. The plans differ in hours, so you can step up around a launch.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsProperty development marketing on our Starter partnership plan costs $4,500 + GST a month, which buys 28 hours of work. The next steps up are $5,500 + GST (35 hours) and $7,500 + GST (45 hours) a month. Ad spend, printing and signage are paid on top. Many developers lift the plan around launch and drop back during construction, which works because there's no lock-in contract.
You market a property development in stages, starting with a register of interest. Then comes a launch to that list and a campaign for each sales release and construction milestone. Underneath sits one project website, one brand and one enquiry pipeline your agents share. The buyer should hear the same story from the first ad to the day they get the keys.
Sell the life around it as well as the floor plan. Buyers can't walk through it yet, so show the location, the outlook, the nearby schools and shops, and the finished look in renders labelled as artist's impressions. Floor plans, an inclusions list and a display suite answer the practical questions. Then construction photos prove the project is real as it goes up.
Keep the marketing tied to the build. Each milestone (civil works, slab, frame, lock-up, handover) is a reason to update registrants, post real site photos and refresh the ads. Remaining stock gets its own push with the agents. Buyers who have already signed get news that keeps them confident about settlement, because long gaps in the updates are when buyers start to worry.
A property marketing agency builds demand for the project, while licensed agents turn it into contracts. We create the brand, the website, the ads, the brochures and the buyer updates, and send every enquiry to your agents quickly. Agents run the inspections, negotiate and sign buyers. We don't sell property, so you keep your agents and add a marketing team behind them.
Start as soon as you have a planning permit, renders and an indicative price guide. That's enough for a project page and a register of interest, which gives the launch a list to sell to. An early start also gives search and social ads time to learn which buyers respond. A late start tends to push the whole launch budget into paid ads.
We write and label everything to keep it accurate, and you and your lawyers have the final word. Renders are marked as artist's impressions, price wording follows your state's rules (in Victoria that includes the underquoting laws agents work under) and inclusions match the contract. Nothing goes live until you approve it, and your business stays responsible for its own compliance.
No. Our partnership plans have no lock-in contracts, so you can change the plan between releases or stop when the last lot settles. The project website, ad accounts, photos and brand files stay yours. If you only need a project website and a brochure, we'll tell you before we quote and price them as one-off work instead.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
