Professional services
Financial services marketing for licensed Australian firms: plain-English campaigns built to clear compliance, with an approval trail you can audit.
Partnership plans from $4,500 + GST a month
Financial services
Rock Solid Marketing plans and runs financial services marketing for licensed firms across Australia, from insurance brokers and lenders to wealth and investment businesses. You're selling something people can't see or touch, to customers who have heard big promises before. And every ad, page and post has to clear compliance before anyone sees it.
So we start with the rules: the claims you can prove, the warnings each product needs and who approves what. Then one account manager runs search, content, email and social to that rulebook, as a financial services marketing agency your compliance team can audit.
Plans start from $4,500 + GST a month, and the first conversation is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We agree the claims, disclaimers and banned words at the start, so drafts arrive close to approved and review rounds get shorter.
We write in plain English first, then place the required warnings where they belong, so a customer understands the product and still sees the risks.
Headlines stay balanced: the benefit and the main condition or risk together, with no promised approvals, rates or returns.
One monthly report and a HubSpot dashboard show enquiries and cost by channel, so everyone works from the same figures.
Services
Services for financial firms
What a financial services digital marketing agency should run for you, with every piece checked against the same claims register before it goes to review.
Plain-English guides to how a product works, what it costs and who it suits, balancing benefits and risks the way ASIC's guidance asks. Cautious customers and search engines both reward that.
Search pages for the questions customers type, and Google Ads on the searches that signal intent. SEO plans start from $1,000 + GST a month if search is the only channel you need.
Every ad, page and post follows a set chain: our draft, your compliance review, your sign-off. Each version is kept, so you can show what ran, when, and who approved it.
Renewals, rate changes and annual reviews are reasons to stay in touch. Email programs built for the Spam Act 2003 (consent, sender identity, unsubscribe) keep clients informed and bring in referrals.
LinkedIn for business clients and referral partners, Facebook and Instagram for consumer products, with disclaimers designed into each post rather than squeezed in afterwards.
Licence details in the footer, disclosure documents a click away and enquiry forms that collect only what you need. Website packages start from $5,000 + GST.
A monthly report and a HubSpot dashboard show enquiries, cost and conversion by channel, so the board, the compliance team and the marketing lead see the same figures.
Who it’s for
How it starts
Before we write a word, we sit down with your marketing lead and your compliance manager. We list the products, the licence each one sits under, the claims you can prove, the warnings each product needs and the words you never use.
That becomes a claims register: a one-page rulebook every writer and designer works from. It's the first thing any financial marketing agency should ask you for. Then we map who you want to reach, which channels they use, and an approval chain your team can keep up with.
You leave with the register and a channel plan, whoever delivers them.
Agree the rules once, then write to them.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Advertising costs go to Google, Meta or LinkedIn directly and sit outside the plan. Your licensee keeps final sign-off on every piece of marketing.
Partnership plans
Each plan gives you an account manager backed by our strategist, writers, designers and ads specialist. Hours are the difference, and compliance rounds come out of them.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans begin at $4,500 + GST a month, which covers 28 hours. Firms with longer review chains often choose Standard ($5,500 + GST, 35 hours) or Advanced ($7,500 + GST, 45 hours), because compliance rounds use hours too. Advertising costs go to Google, Meta or LinkedIn on top, and nothing is spent without your approval.
You market financial services by earning trust before you ask for anything. That means plain-English explanations of how a product works and who it suits. It also means a website that shows your licence details and ads that put benefits and conditions side by side. Email and remarketing then keep you in front of people while they compare, because few decide on the first visit.
Market the people and the process as well as the products. Named brokers, advisers or managers with real photos and plain profiles give customers someone to trust. Short case notes about the problems you solve (with no client details) and a clear first step show what working with you feels like. Your licence and complaints details belong in plain sight too.
Choose a digital marketing agency for financial services that asks about your licence and compliance process before it talks about clicks. Ask how it handles disclaimers, who approves copy and whether it keeps version records. Ask to see a sample report. A good agency will also tell you which channels not to use for your products.
Ask them to explain financial services marketing compliance in their own words before you hire them. They should mention ASIC's Regulatory Guide 234, general advice warnings, the licence details your ads carry and how they keep an approval trail. We work that way, but your licensee stays responsible for the final sign-off, and we don't give legal or financial advice.
Online, build a path from question to enquiry. Search content answers the questions people type, a product page explains it plainly, a form or booking link takes the next step, and email follows up. Paid search fills the gap while organic search builds. For most financial products, social media works better for education than for direct sales.
Each month starts with a meeting (phone or visit) to set priorities and review last month's numbers. Then we draft the content, emails, ads and posts, send them for compliance review in one batch, make the changes and schedule what's approved. You get a monthly report showing enquiries and cost by channel, so the hours go where they work.
Yes. Our partnership plans have no lock-in contracts, and some firms start with a single channel instead. SEO plans start from $1,000 + GST a month, and one-off work such as a content and compliance audit is billed at $175 + GST an hour. If a smaller start will do the job, we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
