Trades and industry
A marketing agency for manufacturing companies in Australia that sell to engineers, buyers and distributors and need a real pipeline.
Partnership plans from $4,500 + GST a month
Manufacturers
Rock Solid Marketing is a marketing agency for manufacturing companies in Australia, working from our office in Mildura. We plan and run the search, content, email and automation that bring enquiries from engineers, procurement teams and distributors.
Your buyers research for weeks before they talk to sales. They download specifications, compare suppliers and ask colleagues. If your website only says you're 'quality manufacturers', you're invisible at the stage that matters. Our published SEO work for Heat Systems, which reached Google's featured snippet for 'carbon regeneration kilns', shows what specific content can do.
Our marketing partnership plans start from $4,500 + GST a month, after a free 30-minute discovery call. If better product pages and a quote form would do more than a monthly plan, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We rewrite them with dimensions, materials, tolerances, standards and downloads, so engineers can shortlist you without a call.
We build search pages and email programs that bring enquiries between shows, and capture show leads properly when you're there.
We set up marketing automation in HubSpot, so leads get useful content and your sales team gets a nudge when they're ready.
We tie enquiries to opportunities and orders in your CRM, and report on pipeline, not just website traffic.
Services
What we do for manufacturers
Strategic marketing for manufacturers puts the right detail in front of each person who signs off: the engineer, the buyer and the manager.
Each product or capability gets a page with specifications, applications, standards, downloads and a quote form. Search engines and engineers both read the detail.
Pages that rank for the exact terms your buyers use. Hydro Innovations, a pump supplier selling Australia-wide, is one of our published SEO stories. SEO on its own starts from $1,000 + GST a month.
Product updates, application notes and case stories to contacts who opted in, segmented by industry and role, so each email is worth opening.
HubSpot workflows that score leads, send follow-up content and alert sales when a prospect is ready. Our Bespoke plan includes HubSpot Pro set-up.
Stand graphics, brochures and a lead capture form, with a follow-up sequence that starts the day after the show.
Enquiries, qualified leads, opportunities and orders by source, in a HubSpot dashboard you review with your account manager each month.
Who it’s for
How it starts
We start with the customers you'd like more of: their industry, who in their team made the decision and how they found you. Then we look at the questions your sales and technical staff answer every week, because those answers become your best content.
From that you get a plan with the product pages, search terms, email programs and automation in order. You approve the technical content before it's published, and your engineers check every specification.
Answer the engineer before the buyer calls.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend goes to Google and LinkedIn on top of the plan fee. Trade show printing and stand hire are quoted separately.
Partnership plans
Choose hours for the products and markets you want to grow. Each plan covers search, content, email and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
The Rock Solid Marketing team is thrilled to share that another of our clients has achieved a featured snippet on Google! Congratulations to Heat Systems for reaching the elusive Position Zero for their keyword term “carbon regeneration kilns”. Our SEO specialist has been focusing their optimising efforts on carbon-related keywords for Heat Systems in recent
We’ve been providing our Melbourne SEO services to Hydro Innovations for nearly a year now, and it’s about time we share the massive success they’ve seen thusfar in their SEO journey. Hydro are actually based in Sydney, but sell their wastewater pumps Australia-wide. This presented two particular keyword challenges: It’s generally easier to rank for
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership pricing starts at $4,500 + GST a month for 28 hours. Standard is $5,500 + GST for 35 hours and Advanced $7,500 + GST for 45 hours. The Bespoke plan, priced on application, adds HubSpot Pro set-up and automated lead nurturing. Ad spend is extra.
Ask how they'll learn your products and buyers, and who checks the technical content. Ask to see work for technical or B2B clients, and how they report: pipeline and orders, or just traffic. A good digital marketing agency for manufacturers should also tell you which marketing you don't need.
Qualified enquiries, opportunities created, quote win rate, revenue influenced and cost per qualified lead. Traffic and followers matter only if they lead to those. We set up a HubSpot dashboard that tracks leads from first visit to order, so you can see what pays. Review the numbers monthly, and judge them over quarters.
Yes, when the content is specific enough to be useful. Buyers searching for a technical answer will find a manufacturer that publishes it, as our Heat Systems featured snippet story shows. Inbound takes months to build, so it works best alongside sales and trade shows.
Because the reader is often an engineer who wants facts, not slogans. Content for manufacturers needs specifications, applications, standards and drawings, checked by your technical staff. It also has to serve several readers in one buying team, from the engineer to the finance manager. That's why digital marketing for manufacturing industry buyers needs more than one format.
Long sales cycles mean buyers need reminding that you exist when the next project comes up. Regular, useful emails, such as product updates and application notes, keep you on the list. Every contact must have opted in, and every email needs an unsubscribe link under the Spam Act 2003.
It does when your sales cycle is long and leads need nurturing. Automation sends the right content after each download or enquiry and tells sales when a lead is warming up. It doesn't replace your reps; it makes sure no lead is forgotten between their calls.
No. There's no lock-in contract, so you can add hours for a launch or show and scale back afterwards. Your account manager runs the plan with you, meeting monthly on the phone, over video or at our Mildura office by booking. Trade show months often need the extra hours.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
