Trades and industry
Digital marketing for logistics companies, freight carriers and couriers across Australia that want steady shippers, not one-off quote requests.
Partnership plans from $4,500 + GST a month
Logistics
Rock Solid Marketing runs digital marketing for logistics companies, freight carriers and courier businesses across Australia, from our office in Mildura. Our nearest work is in the heavy vehicle trade, with dealerships such as Mildura Truck Centre and Broken Hill Truck Centre, rather than with carriers themselves.
Shippers don't pick a carrier from an ad. They want proof you cover their lanes, handle their freight and answer the phone when a pallet goes missing. Your marketing has to show coverage, reliability and a quick way to a price, then keep you in mind when contracts come up for renewal.
Our marketing partnership plans start from $4,500 + GST a month, and the first step is a free 30-minute discovery call. If a better quote form and clearer coverage pages would do the job, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a quote form that asks for freight type, dimensions, weight, pick-up and delivery postcodes and timing, so your team can price on the first reply.
We build coverage pages for your depots, regions and regular routes, so shippers can see you go where their freight needs to go.
We add LinkedIn content, email to existing accounts and search pages for the freight services you want more of, so new shippers come to you.
We run recruitment as its own campaign with a careers page, so hiring doesn't compete with your customer marketing.
Services
What we do for logistics
Logistics industry marketing works when shippers can see your lanes, freight types and a fast way to a price. They should find all three within a minute of landing on your site.
A page for each region, depot or regular route you service. Each lists the freight types you carry and who to call, so shippers searching for a route can find you.
Forms that collect freight type, dimensions, weight, postcodes and timing, sent to the right person with an automatic acknowledgement. Fewer emails back and forth, faster quotes.
Posts and email aimed at the operations and procurement people who choose carriers. Existing accounts get service updates; prospects get proof you can handle their freight.
Pages for the services you want more of, such as interstate freight, refrigerated transport or warehousing. SEO on its own starts from $1,000 + GST a month.
Trucks are rolling billboards. We keep your logo, colours and contact details consistent across vehicles, depots, website and social, and brief your wrap supplier when needed.
Each month you see quote requests by service and lane, which became accounts and what each channel cost, with your account manager at a monthly meeting.
Who it’s for
How it starts
We start with your best accounts, the lanes they use, the freight types that earn the most and where you have spare capacity. Empty backhauls and quiet depots are usually where new business pays fastest, so they come first.
From that you get a plan by service and region, with the pages, campaigns and outreach in order. You approve the messages and offers, and your sales team gets the leads with the freight details already filled in.
Fill the empty backhauls first.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google, Meta and LinkedIn bill your ad spend on top of the plan fee. Vehicle wraps and printing are quoted by your suppliers.
Partnership plans
Choose the hours for your growth plans. Each plan covers search, LinkedIn, email, quote handling and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king. If you want to continuously drive traffic to your website, gain new visitors, and get other sites to link to yours (hello, SEO juice), you need to host quality content on your
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership plans start from $4,500 + GST a month for 28 hours of work, with more hours on the Standard and Advanced plans. Ad spend on Google, Meta and LinkedIn sits on top. If search is the main gap, SEO on its own starts from $1,000 + GST a month.
Start with the shippers you already serve well and find more like them. Build pages for the lanes and freight types you're best at, with a quote form that collects the details you need. Then reach operations and procurement managers through LinkedIn, search and email.
Compete on what big carriers struggle with: regional coverage, flexible pick-ups and a person who answers the phone. Show those on your website with named contacts, depot locations and plain service promises you can keep. Then ask happy accounts for referrals and reviews. A local depot manager who knows shippers by name is hard for a national carrier to match.
Give each service its own page with what you handle, capacity, locations, compliance and how to get a quote. Buyers search for the service, not your company name, so separate pages rank better and convert better than one long services list. Add customer stories to each page as you collect them, with permission.
Keep it to a few things done every month. That means a current Google listing, one service page improved, one LinkedIn post a week and a quote form that routes properly. Marketing in a logistics company often falls to an operations manager, so we take the regular work off their desk.
Couriers win on speed, coverage and trust. Show your delivery areas and cut-off times clearly, make booking or quoting simple on a phone, and collect reviews from business customers. Local businesses that ship often, such as retailers and trades, are worth a direct email campaign.
Mostly to stop leads slipping through. A CRM such as HubSpot records every quote request, assigns it to a person and reminds them to follow up. Email tools keep accounts informed, and reporting shows which channels bring the shippers who stay. Our plans include a HubSpot dashboard.
No. Partnership plans have no lock-in contract, so you can increase hours ahead of a new depot or route and scale back later. A dedicated account manager runs the plan, with monthly meetings by phone, video or at our Mildura office by booking. Recruitment campaigns can pause on their own, too.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
