Marketing Partnerships
An inbound marketing agency for Australian businesses: we help the right buyers find you, trust you and get in touch when they're ready.
Inbound marketing
Rock Solid Marketing runs inbound marketing for Australian businesses, so people searching for what you sell find your answers first, then your business. Right now your sales might come from cold calls, trade shows or word of mouth. They dry up the moment you stop pushing.
Inbound works the other way round. Helpful pages, articles, a well-kept Google Business Profile and follow-up emails bring buyers to you, already half convinced. It's slower to start than ads, and what you publish stays useful long after the month's work is done.
Plans start from $4,500 + GST a month for 28 hours, with no lock-in contracts. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What's involved
Each part has one job: get you found, earn trust, or turn a reader into an enquiry.
SEO and Google Business Profile work put your pages in front of people typing the problem you solve, in the words they actually use.
Our copywriters turn the questions your staff answer every week into articles and service pages. Buyers learn from you before they pick up the phone.
Email marketing and automation send a useful next step to people who downloaded a guide or asked for a quote. The timing matches how long your buyers take to decide.
Clear calls to action, short forms and a phone number on every page. We check which pages produce enquiries and fix the ones that only collect visits.
An ad stops the day its budget runs out. An article that answers a common question can keep bringing visitors long after it's published.
The HubSpot dashboard shows where each enquiry came from: a search, an article, an email or a social post. You see which content earns its keep.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Ami HeathMarketing LeadWollongong NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Inbound builds over several months, so we plan it in steps you can see.
A 30-minute call about your buyers, how long they take to decide and where your best enquiries come from today.
We collect the questions your customers ask, check what people search, and plan the pages, articles and emails that answer them.
Each month we publish and share new content, improve the pages that rank and set up the emails that follow up.
The HubSpot dashboard shows which content brings enquiries. We report at the monthly meeting and plan the next round.
The inbound cycle
An inbound marketing campaign starts with one buyer question. Say you build farm sheds, and customers keep asking how long a council permit takes. We write the plain answer as an article, link it to your shed page and share it on Facebook and in your newsletter.
Readers can download a checklist or book a site visit. Those who aren't ready get a short email series, and your team follows up only when someone asks. As your inbound marketing agency, we run each campaign for weeks rather than days and report it in HubSpot.
Be the answer before you're the sales call.
Package activities
Ad spend is paid to the platforms on top of your plan. HubSpot Pro set-up and automated lead nurturing are part of the Bespoke plan, quoted after the discovery call.
Pricing
Every plan includes a dedicated account manager and no lock-in contracts, with progress reported at every monthly meeting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
If you want to be seen as an expert in your field and show up higher in Google search rankings, there’s no two ways about it: you need to blog. Here’s why your website should have a blog incorporated into it: 1. It gives Google more content to index Google likes websites that regularly publish
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsInbound marketing with us runs on a partnership plan, from $4,500 + GST a month for 28 hours of SEO, content, email and reporting. Standard ($5,500 + GST a month) and Advanced ($7,500 + GST a month) add hours for more content. If SEO on its own, from $1,000 + GST a month, covers what you need, we'll tell you before we quote.
Inbound marketing is attracting customers with useful content and being easy to find, instead of interrupting them with cold calls or unwanted ads. You publish answers to the questions buyers ask, help search engines show them and follow up with people who show interest. The buyer comes to you, usually better informed.
It means your marketing handles the first sales conversation. Instead of a salesperson explaining prices, process and timeframes on every call, your website and emails explain them first. Your staff then spend their time with people who already know what you offer and roughly what it costs.
An inbound marketing strategy is a written plan of who you want to attract, what they ask and which content will answer them. Ours also sets the order of work and how each piece will be measured. It sits inside the channel strategy every partnership plan includes.
The main inbound marketing channels are search (SEO and your Google Business Profile), your website, articles and guides, social media, email and reviews. In each one, the buyer chooses to engage. Most businesses start with search and email, then add social once there is content worth sharing.
PPC (pay-per-click ads) is usually counted as paid marketing rather than inbound, though search ads sit close to it. A Google Ads click comes from someone already searching, which is inbound behaviour. Display and social ads interrupt people, which is closer to outbound. We sometimes use search ads to send early visitors to new content while SEO builds.
Email marketing is inbound when people have opted in to hear from you, and outbound when it goes to bought or cold lists. Australia's Spam Act 2003 requires consent, a clear sender and an unsubscribe link. We only send to subscribers who asked, which also helps your emails reach the inbox.
No, you need an inbound agency that understands your buyers, wherever it's based. A local inbound marketing agency helps when you want face-to-face meetings. We're based in Mildura and work with clients across Australia by phone and video. As an inbound marketing company, we care more about knowing your customers than sharing your postcode.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
