Marketing Partnerships
A growth marketing agency for Australian businesses that finds where customers drop off, tests a fix each month and keeps what works.
Growth marketing
Rock Solid Marketing runs growth marketing for Australian businesses: we find the stage where customers drop away, test a change there each month and report what moved. You might be getting plenty of website visits but few enquiries. Or the enquiries arrive, and too few turn into sales.
Spending more on ads rarely fixes either problem. Growth marketing looks at the whole path, from first visit to repeat purchase, and puts next month's hours where the leak is.
Plans start from $4,500 + GST a month for 28 hours, with no lock-in contracts. It starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we grow
Each month we pick one stage of your customer path, try a change and keep it only if the numbers improve.
We map how people find you, enquire and buy, using Google Analytics 4 and your sales records. Then we point to the stage losing the most customers.
A new landing page headline, a different ad offer or a shorter enquiry form. We change one thing at a time, so you know which change made the difference.
Conversion tracking shows which ads and pages produce enquiries, not just clicks. If Analytics, Search Console and Tag Manager aren't set up, set-up costs $800 + GST.
Email marketing and automation bring past customers back for a second purchase or a referral. They're a group many businesses forget once the first sale is made.
Plans give you 28, 35 or 45 hours a month. At each monthly meeting we shift hours towards the channels that are earning and away from the ones that aren't.
A HubSpot dashboard lines up traffic, enquiries and sales by channel. You can see the growth for yourself rather than taking our word for it.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every month follows the same loop, so you know what is being tested and why.
A 30-minute call about your sales, your customers and where you think growth has stalled.
We check Google Analytics 4, conversion tracking and your CRM, so every test can be measured before we change anything.
We agree one stage of the customer path and one change to try, then make it using your plan's hours.
At the monthly meeting the dashboard shows the result. You decide whether we keep it, scale it or try the next idea.
Growth strategies
Before suggesting any channel, we work out where your business is weakest: getting found, turning visitors into enquiries, turning enquiries into sales, or bringing buyers back. A shop with busy foot traffic and a quiet website needs different help from a tradie whose phone rings but whose quotes go unanswered.
Then the monthly loop starts. As your growth marketing agency, we agree one measure for the month, make the change and report the result at the meeting. If it didn't move, we say so and try the next idea.
Growth you can see in the numbers, month by month.
Package activities
Ad spend is paid to the platforms on top of your plan. Google assets set-up (Analytics, Search Console, Tag Manager) is $800 + GST; conversion tracking and landing pages are priced to the job.
Pricing
Every plan includes a dedicated account manager, monthly reporting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
We all know that when you work on your site’s SEO (or hire our Mildura SEO agency for SEO services), you’re specifically aiming to get your desired keywords to show up on Google and increase your search ranking over time. But did you know that improving SEO also benefits other important website metrics? Here are
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur growth work runs on the partnership plans, from $4,500 + GST a month for 28 hours. Standard gives 35 hours for $5,500 + GST a month, and Advanced 45 hours for $7,500 + GST a month. Ad spend goes to the platforms on top. If one channel, such as SEO from $1,000 + GST a month, will grow you faster, we'll tell you before we quote.
Growth marketing is marketing judged by business growth: more customers, more sales and more repeat buyers, not more likes. It covers the whole customer path rather than only getting attention. A growth marketer tests changes, measures them and keeps what works, so the budget follows results instead of habit.
In practice, it means changing one thing at a time and checking the numbers before spending more. For a tradie that might be a quicker quote form. For a shop it might be an email to last year's Christmas customers. Small, measured changes add up across a year.
Growth strategies in marketing are the main routes to growth: new buyers, more conversions, more sales to existing customers or a new market. Most businesses need only one or two at a time. We choose based on where your numbers are weakest, not on which channel is fashionable.
Growth marketers find where a business is losing customers, design small tests to fix it and report what changed. In a typical month that could mean rewriting an ad, building a landing page or setting up an email for people who left a quote unanswered. They spend as much time in the numbers as in the creative.
Digital marketing helps business growth by reaching people while they search, then showing exactly which ad or page produced each enquiry. That measurement is its edge over print alone. You can see what a month of Google Ads returned and decide whether to spend more, which is hard to tell from a letterbox drop.
Marketing growth is the increase in customers, enquiries or sales that your marketing can be shown to have produced. We measure it with Google Analytics 4, conversion tracking and your HubSpot dashboard. If you're comparing growth marketing consultants in Australia, ask each one how they will prove growth before you ask about price.
Choose the growth marketing company that explains its tests, shows its reporting and won't promise a number before seeing your data. Be wary of anyone who promises a growth figure up front. Ask all the growth marketing agencies you speak to about their minimum term. Ours is simple: partnership plans have no lock-in contracts.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
