Trades and industry
HVAC marketing for heating, cooling, ventilation and refrigeration businesses that want maintenance contracts and commercial work, not just summer rushes.
Partnership plans from $4,500 + GST a month
HVAC
Rock Solid Marketing runs HVAC marketing for heating, ventilation, air conditioning and refrigeration contractors across Australia, from our office in Mildura. We work with trade businesses, and the strongest HVAC businesses we see run on contracts, not callouts.
Summer and winter bring urgent calls; the months between can go quiet. Commercial maintenance agreements, builder relationships and refrigeration contracts are what keep a crew busy year-round. Your marketing has to win those accounts, then keep them renewing.
Partnership plans start from $4,500 + GST a month. The first conversation is a free 30-minute discovery call. If a better capability statement and a tidy Google listing would do more, we'll say so before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We market maintenance agreements, pre-season servicing and indoor air quality work in the quieter months, so the crew stays busy.
We build commercial pages for the systems, brands and site types you service, with a capability statement to download.
We reach them with LinkedIn content, project pages and direct email, so you're on the list when the next tender goes out.
We set up renewal reminders and a simple online renewal path, so contracts roll over instead of drifting away.
Services
What we do for HVAC
Digital marketing for HVAC contractors works when every channel shows the systems you service, the sites you look after and how reliable you are.
Pages for the systems, brands and site types you service, plus a downloadable capability statement for facility managers and builders.
Clear service agreement pages, renewal reminders and seasonal campaigns that turn one-off repairs into regular, scheduled work for homes and businesses.
Project posts and direct email to facility managers, builders and developers, so you're known before the next tender or fit-out.
Pages that rank for the commercial HVAC, refrigeration and ventilation services you want more of. SEO on its own starts from $1,000 + GST a month.
Pre-summer and pre-winter servicing pushed in spring and autumn, so you fill the gaps before the rush and keep crews working.
Each month you see enquiries, quotes, agreements signed and renewals by source, in a dashboard your account manager walks through with you.
Who it’s for
How it starts
We start with your contract book: which agreements renew, which commercial clients pay best, which builders send work and where the quiet months fall. Then we look at how facility managers would find you if they searched today.
You get a plan that goes after the contracts you want, smooths the seasons and protects the renewals you already have. You approve the content, offers and outreach before anything goes out.
Win the contract, then keep it renewing.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Google, Meta and LinkedIn charge your ad spend on top of the plan. Printed capability statements are quoted separately.
Partnership plans
Set the hours your contract goals need. Each plan covers search, outreach, email and reporting, run by one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
We’ve previously written about the website design and copywriting we’ve done for our client In2 Fire. Back when they were known as KlineFire Services, we created their new website and later bulked up their service page content and incorporated more compelling images across all of the pages. All of this was to improve the user
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPartnership plans cost $4,500 + GST a month for 28 hours to start, with Standard and Advanced adding hours. Ad spend is billed separately. If search is the main gap, SEO alone starts from $1,000 + GST a month. Any HVAC marketing company or HVAC digital marketing agency should explain what each option covers.
Marketing an HVAC company starts with deciding which work you want more of, then building around it. For commercial and maintenance work, that means capability pages, a downloadable statement, LinkedIn and direct outreach. For residential, it means a strong Google listing, reviews and servicing reminders. Most HVAC businesses need a mix of both.
Grow the recurring revenue. Maintenance agreements, commercial service contracts and builder relationships give you steady work that one-off repairs can't. Market them steadily, make renewal easy, and use the busy seasons to sign customers onto agreements for the year ahead. Recurring work also makes the business worth more if you ever sell.
Sell the shoulder months. Push pre-season servicing in spring and autumn, indoor air quality work, refrigeration maintenance and commercial checks when residential calls drop. A marketing calendar planned around those gaps keeps crews working between summer and winter peaks. Refrigeration clients often need help all year.
Use search ads for urgent and high-value work, aimed at your service area and the hours you can respond. Use LinkedIn and email for commercial clients, where relationships matter more than ads. Show your licence details where your state requires them, supplied by you. Track calls from each ad, so budget follows the work.
Look for customers who buy repeatedly: property managers, schools, aged care facilities, offices and builders. One facility manager can be worth many households. Reach them with a capability statement, a clear service agreement offer and a person who follows up. Keep the follow-up personal, because contracts are won on trust.
Start with your website and Google listing: pages for each service and system, your service area, reviews and a fast enquiry form. Then add SEO for commercial terms, LinkedIn for business clients and email for existing customers. Measure contracts and renewals, not just website visits.
No. Partnership plans carry no lock-in, so you can lift hours before a tender season and pull back once contracts are signed. Your account manager reports to you monthly on what each channel brought in, by phone, video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
