Trades and industry
Air conditioning marketing for Australian installers who want installs booked before the heatwave and servicing work when the weather cools.
Partnership plans from $4,500 + GST a month
Air conditioning
Rock Solid Marketing runs air conditioning marketing for residential installers and service businesses across Australia, from our office in Mildura. We work with trade businesses, and in a Mildura summer we know exactly when air conditioning becomes urgent.
When the first heatwave hits, homeowners ring the first installer they find, and everyone is booked out. The installers who do best have sold their summer jobs in spring and fill autumn with servicing. Your marketing has to move demand earlier, not just catch the rush.
Plans cost from $4,500 + GST a month on our marketing partnerships. A free 30-minute discovery call is the first step. If a Google listing tidy-up and a spring email to past customers would do more, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We run pre-summer campaigns in spring, so installs are booked and scheduled before demand spikes.
We write plain guides comparing systems, sizes and running costs, so homeowners understand what they're buying and why.
We market servicing, cleaning and reverse-cycle heating in the cooler months, using your past customer list first.
We send service reminders to customers who agreed to hear from you, so the install becomes a long-term customer.
Services
What we do for installers
As a marketing company for air conditioning installers, we plan around the weather: early installs, peak-season visibility and off-season servicing.
Email, social and search campaigns in spring that book installs before the first heatwave, when you still have time to quote properly.
A current Google Business Profile and service pages that rank in your area, ready for the surge. SEO on its own starts from $1,000 + GST a month.
Split versus ducted, sizing for the room and running costs explained simply. Homeowners who understand the options choose on value, not just price.
Service reminders to customers who opted in, timed for autumn and spring, so each install keeps paying for years in servicing and repeat jobs.
Search ads that scale up during hot spells and down when the phone is full. For ads alone, we'd estimate roughly $2,000 + GST a month, plus 10% of what you spend.
Each month you see enquiries, quotes, installs and services by source, with what each channel cost, at a meeting with your account manager.
Who it’s for
How it starts
We start with your year: when the calls peak, when they drop, how far ahead you're booked in summer and how many past customers you could contact. Then we check what homeowners in your area see when they search for an installer.
From that you get a calendar that moves installs earlier, fills the cooler months with servicing and keeps your name current through the peak. You approve the offers and messages before anything goes out.
Sell summer in spring.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Ami HeathMarketing LeadWollongong NSW
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Your ad spend is paid to Google and Meta, separate from the plan fee. Weather-triggered budgets are set with you in advance.
Partnership plans
Choose the hours that suit your season. Every plan covers search, reminders, social, ads and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPlans start at $4,500 + GST a month (28 hours), and ad spend is extra. If you only want ads, we estimate around $2,000 + GST a month plus 10% of ad spend for a single campaign. SEO on its own starts from $1,000 + GST a month.
Move demand earlier and keep customers longer. Run install campaigns in spring, be easy to find on Google when the heat arrives, explain your systems plainly and send service reminders to every past customer. The installers who plan ahead aren't scrambling in January. Spring campaigns also cost less than chasing the summer rush.
Turn installs into ongoing customers. Every install should lead to servicing reminders and, later, an upgrade. Add reverse-cycle heating and servicing to fill the cooler months, and build relationships with builders and property managers for steady, non-seasonal work. Builders and property managers bring work in any weather.
Sell both seasons. Promote cooling installs in spring, heating and reverse-cycle checks in autumn, and servicing in between. A heating and cooling business with a full calendar has fewer gaps than one that waits for the weather to make the phone ring. Reminders to past customers start each season.
Not one that suits everyone. The right agency for you understands seasonal demand, reports on installs rather than clicks, and tells you what not to spend on. Ask any agency how they'd fill your quiet months, and judge them on the answer. The right one will also say when you don't need them.
Show starting prices for common installs, such as a standard split system, with what's included and what changes the price. Homeowners shortlist on price, and a clear guide brings better-prepared enquiries. You set every price and update it as costs change. Price guides also cut the time spent on quotes that go nowhere.
Some states require licence details in trade advertising, and air conditioning work can need refrigerant handling and electrical licences. Where your state requires numbers in ads, we include them. You supply the details and confirm the rules that apply to you. Keep them current as licences renew.
No. Partnership plans have no lock-in, so you can lift your hours in spring and summer and ease back in winter. One account manager runs the plan and catches up with you monthly, on the phone, by video or at our Mildura office by booking.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
