Web Design
Accommodation website design for hotels, motels, B&Bs and caravan parks that want guests to compare rooms and book direct from any page.
Part of Hotel MarketingAccommodation websites
Rock Solid Marketing designs and builds websites for hotels, motels, B&Bs, caravan parks and holiday parks across Australia, from our office in Mildura. We built Warrawong on the Darling's site. Cabins, caravan sites and bush camping each have a page, and Book Now sits in the menu on every page.
Guests compare before they commit. They want to see the room, the view, the price and what's nearby, then book without hunting for the button. If your site makes them work for any of that, they go back to the booking site. Then you pay commission on a guest who was already on your website.
Website packages start from $5,000 + GST, or 6 monthly payments of $833 + GST. Every property starts with a free 30-minute discovery call, and if a better booking button on your current site will do, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Each room, cabin or site type gets its own page with photos, beds, inclusions and a price from. A summary page lists them side by side.
Book Now sits in the menu on every page and goes straight to your booking system, as it does on Warrawong on the Darling's site.
We add pages on the drive, the parks and the events nearby, so planners have a reason to stay another night.
What goes on a property site
A guest wants four answers before they book: what the room looks like, what it costs, what's nearby and how to book it. Every page answers them.
Rooms, suites, cabins, powered sites and camping, each with photos, beds, inclusions and a price from. Caravan park website design works the same way: every site type gets its own page.
We link or embed the booking system you already use, so rates and availability stay in one place. Out of the Ordinary Outback's booking buttons go straight to each property's own system.
Wide shots, the bathroom, the view from the veranda and the pool at sunset. Guests book what they can see, so we plan the photo list with you, and shoots are priced to the job.
Pages on the drive, the parks, the events and the best season to visit. Out of the Ordinary Outback's site also offers a downloadable visitor guide for travellers heading to far west NSW.
Travellers often book from the car or a roadhouse. Pages load quickly, the phone number and directions are one tap away, and Book Now stays within reach on a small screen.
Change seasonal notes, specials and packages yourself in a simple editor. Care plans for updates, backups and security start from $275 + GST a month (6-month minimum).
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it starts
We start with your room list and your booking engine. We list every room, cabin or site type with its photos, beds and inclusions. We also note how your booking system names each one, so the website and the booking screens match.
Then we plan the pages: one for each way to stay, one for the area, and the practical ones guests ask about (check-in, pets, parking, access). You approve the page list and design before we build, and we test every booking button before launch.
Make booking direct the easy option.
Package inclusions
Our estimate: most accommodation sites fit Standard (from $6,500 + GST). Connecting a booking engine or channel manager usually adds a few hours at $175 + GST an hour, so expect about $7,000 to $8,000 + GST. You get a fixed quote after the discovery call.
Website packages
Each size includes SSL, enquiry forms, a responsive layout and 12 months of hosting.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWork in this industry
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Resources
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king. If you want to continuously drive traffic to your website, gain new visitors, and get other sites to link to yours (hello, SEO juice), you need to host quality content on your
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur smallest package, Essentials, is $5,000 + GST for up to 5 pages (or 6 monthly payments of $833 + GST). Properties with several room types usually need Standard, from $6,500 + GST for 10 to 25 pages. Connecting a booking engine adds a few hours at $175 + GST an hour, so our estimate in that case is about $7,000 to $8,000 + GST.
Start with the guest's questions, not the logo. List every room type, then give each one a page with photos, beds, inclusions and a price from. Put Book Now in the menu on every page and add a page about the area. Then test the whole path to payment on a phone before launch.
Clarity beats decoration. A strong hotel site shows the room, the price from and the booking button within a scroll. It loads quickly on a phone and answers practical questions such as parking and check-in. Real photos of your own rooms do more for bookings than any design trend.
Yes. Motel website design is usually simpler than a hotel's, with fewer room types, but guests want the same answers fast. Many motels fit our Essentials package, from $5,000 + GST for up to 5 pages, with Book Now on every page and directions one tap away.
Yes. Holiday park website design needs a page for each way to stay: cabins, powered and unpowered sites, and camping. We built Warrawong on the Darling's site this way, with an accommodation page that lists every option together so guests can compare them before they book.
In most cases, yes. We link or embed the booking system you already use, so availability and rates stay in one place. If your provider offers an embedded widget, guests can book without leaving your site. If not, a clear Book Now link on every page does the job.
You can, or we can. Seasonal notes and specials are easy to edit yourself. For updates, backups and security, website care plans start from $275 + GST a month (Basic). Essentials is $395 and Premium is $549 + GST a month, each with a 6-month minimum.
Yes, mostly in the booking path. A normal site aims for an enquiry, while hotel web design aims for a confirmed booking, so every page leads to rates and availability. It also needs more photos, a page for each room type and clear details on check-in, parking and pets.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
