SEO
SEO for hotels, motels, B&Bs and holiday parks across Australia that want guests to find and book them directly, not only through booking sites.
Part of Hotel MarketingAccommodation SEO
Rock Solid Marketing runs search engine optimisation for hotels, motels, B&Bs and holiday parks across Australia, from our office in Mildura. The aim is simple: when a traveller searches for a place to stay in your town, they find your own website and book there.
Booking sites compete hard for any search with your town's name in it. You won't outrank them every time. You can still win the searches they cover thinly: your property's name, the trip people are taking, the event in town and the kind of stay they want. Those searches lead straight to your own booking page.
Our SEO plans cost from $1,000 + GST a month with no lock-in, and the first step for any property is a free 30-minute discovery call. If your Google listing is the real gap, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We target the searches booking sites cover thinly (your name, the trip, nearby events, the kind of stay) so more guests reach your own site.
We clean up your Google Business Profile (categories, amenities, photos and the booking link) and track its calls and clicks in the monthly report.
Each room type or way to stay gets its own page with photos, inclusions and a booking button. Warrawong on the Darling's site does this for cabins, caravanning and camping.
What accommodation SEO covers
Local SEO for hotels starts with your Google listing and your own pages, then earns the links and reviews that make both stronger.
Travellers search for the drive, the event and the experience as well as the town. We find those searches in Semrush and build pages that answer them, like Out of the Ordinary Outback's group travel and corporate stay pages.
Rooms, cabins, suites and powered sites each get their own page with photos, inclusions and a booking button, so each one can rank for the searches it suits.
Categories, amenities, photos, check-in times and the booking link on your Google Business Profile, kept in step with your website. A profile set-up on its own is $500 + GST.
Titles and meta tags, robots.txt, the sitemap, page speed and internal links. For Out of the Ordinary Outback, we also reviewed about 5,000 backlinks and disavowed the spammy ones.
Travel guides, event listings and seasonal posts that bring planners to your site while they're still choosing where to go, with links through to your rooms.
Rankings, organic traffic and visits to your booking page, every month, with a review call. Plans are reviewed monthly with no lock-in, so you only keep paying while the work earns its place.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start with where your bookings come from and what travellers search before they book with you. We pull your search data from Google Search Console and Semrush, check your Google Business Profile and test your room pages on a phone.
Then we compare your site with the booking sites and the properties that outrank you. You get a priority list: quick fixes first, then the pages and links that take longer. You approve the plan before we start.
Rank for the trip, then for the room.
Package activities
SEO plans don't include booking engine fees, ad spend or a new website build.
Work in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Resources
As we shared in another post recently, one of our SEO clients has been enjoying immense website success since COVID-19 began, despite being in the hard-hit travel industry. At the end of 2019 we commenced our SEO services for Out of the Ordinary Outback (OOTOO), a tourism company based in the New South Wales Outback
Have you worked hard at building your website, only to have it buried beneath hundreds of other sites that show up on Google when your keywords are searched? Here are a few reasons why your site may not be showing up on Google: You aren’t publishing relevant content regularly Google values websites that consistently provide
Total Organic Search Traffic Simply put, this is how many people are visiting your site as a result of finding it while doing a Google search. If you are putting effort into improving your site’s SEO, your goal is for your organic search traffic steadily increase over time. You can easily view your organic search traffic using
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsPlans start at $1,000 + GST a month and carry no lock-in contract. Each month covers keyword research, technical fixes, on-site work and link building, plus a Semrush report and a review call. More properties, towns or room types to rank will raise the cost, and we quote that after the discovery call.
Not on every search, and anyone who says otherwise is guessing. Booking sites are hard to outrank for broad searches with your town's name in them. You can win on your property's name, specific room types, the trip and the events nearby, and those searches lead straight to your own booking page.
For Out of the Ordinary Outback, a Broken Hill accommodation group, organic traffic in June 2020 was nearly 6 times January's, once domestic travel reopened. Keyword visibility rose 30%, and by August 2020, 15 target keywords were on page one of Google. Every market is different, so we don't promise the same.
It's the work that gets your property into Google's map results and nearby searches. That means a complete Google Business Profile, reviews with replies, consistent details on directories, and pages that name your town and the places guests visit. For most motels and parks, it's where SEO starts.
Yes, in three ways. Your biggest competitors are booking sites, not just other properties. Searches are tied to dates, trips and events, so content has a season. And the goal is a direct booking, so we track visits to your booking engine, not just traffic. The core methods stay the same.
Expect months, not weeks. Fixes to your Google listing and page titles can show sooner, but new pages and links take time to be found and trusted. Google gives no timeline, so we don't promise one. Your monthly report shows rankings and booking-page visits, so you can judge progress yourself.
Yes. The work is the same at heart: an accurate Google listing, a page for each room or site type and content about the trip. Warrawong on the Darling, a caravan park and cabin stay near Wilcannia, has had our SEO since 2021. Out of the Ordinary Outback's properties include the Underground Motel White Cliffs.
Booking engines help with rates and availability, but they don't build your rankings. A specialist works on the pages, links and listings that bring searchers to your site in the first place. If your booking engine already covers what you need and you only want a listing tidy-up, we'll say so.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
