Retail and consumer
Gym marketing for independent gyms that can't win on price against the chains: win on community, coaching and the owner people know by name.
Partnership plans from $4,500 + GST a month
Gym marketing
Rock Solid Marketing provides gym marketing for independent gyms and strength studios across Australia, especially in regional towns. A 24/7 chain can always undercut your price. What it can't copy is your coaches, your community and the owner who knows members by name.
Good marketing for a gym starts by deciding exactly who you're for, then showing those people what training with you is actually like. We look after your Google profile, social content, ads, reviews and member referrals, all pointing to one next step: a trial session.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build your marketing around what's different: the coaching, the classes, the people and results members describe in their own words.
We set up your Google Business Profile with accurate hours, photos of the floor and classes, and a steady stream of member reviews.
We plan a first-90-days follow-up: welcome emails or SMS to members who opted in, check-ins from coaches and milestone shout-outs with permission.
We set up a simple referral offer and the posts, cards and messages that go with it.
Services
What we do for gyms
Each channel shows people what training with you is really like, then makes the trial session easy to book.
Your Google Business Profile with accurate staffed and access hours, real photos of the floor and classes, and member reviews answered in your voice.
Short videos and photos of coaching, classes and member milestones, shot with permission. Your gym looks like a real place, not a stock photo.
Meta ads aimed at people near your gym, built around a trial session or a coaching program rather than the cheapest weekly rate.
Welcome and check-in messages by email or SMS for members who opted in, so new members build the habit before they drift.
Clear timetables, coaching programs, prices you're happy to show and a trial booking that works on a phone in under a minute.
A simple referral offer and review requests at the right moments, such as a member's first PB or 100th session.
Who it’s for
How it starts
We start by defining your target market with you: which members stay longest, what they came for and where they live. That usually shows two or three groups worth marketing to, such as parents fitting in early sessions or older adults wanting strength training.
Then we build the plan around those groups: the messages, the photos and the offers that suit them. Marketing strategies for gyms work best when they speak to a few people clearly instead of everyone vaguely.
Know who you're for, then show them.
Work in this industry
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Meta or Google on top of your plan. Photo and video shoots are priced to the job.
Pricing
Every plan includes a dedicated account manager, social media, ads management, email and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
One of the most common questions small business owners ask is, “How often should I post on social media?” The short answer is around 3 to 5 times per week on your main social media platform. However, there’s no universal posting schedule that works for every business. The right frequency depends on your audience, platform,
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur gym marketing runs inside partnership plans from $4,500 + GST a month, covering content, ads management, your Google profile, member messages and reporting. Ad spend is paid on top. If you only need social posts for now, our social media plans start from $1,500 + GST a month, and we'll tell you before we quote if that fits better.
Don't compete on price. Show what a chain can't: your coaches, your classes, your members' progress and an owner who knows everyone by name. Back it with a strong Google profile and honest reviews, and make the trial session easy to book. People who want coaching and community will pay for it.
Start with who you're for, then pick one main offer for them, such as a two-week trial or a strength program. Choose two or three channels they use, set a monthly budget and decide how you'll measure sign-ups. Add a plan for new members' first 90 days, because keeping members is cheaper than finding new ones.
Mostly people who live or work within a short drive and want a routine they'll stick to. Within that, each gym has its own best members: shift workers who need 24-hour access, parents who train early, or older adults building strength. Your target market is whoever stays longest and refers others.
In a regional town it's often broader: farmers and tradies who train before work, school staff, retirees and young people who'll leave for study. Because the town is small, word of mouth carries further. A regional gym usually does best by being the friendly, well-run option everyone hears about.
Class-based gyms usually attract people who want structure and company. Think of beginners who don't know where to start, people training with friends and anyone who needs a coach to show up for. Market the experience of the class, the coach and the group, not just the equipment.
We don't claim a list of gym clients. Our experience is in regional marketing for local businesses, community sport and events, such as the Walking Hockey Festival in Sunraysia. We'll be upfront about that, and we'll build your gym marketing around the members and coaches you already have.
Either. As a digital marketing agency for gyms, we can run the whole plan, or work alongside a front-desk team who posts day to day. We'll set up templates and a content calendar so your staff can keep things going between our posts. You approve everything that goes out under your gym's name.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
