Retail and consumer
Personal trainer marketing for trainers who sell their own time: a clear niche, an easy booking link and proof clients can trust.
Social media plans from $1,500 + GST a month
Personal trainer marketing
Rock Solid Marketing helps with personal trainer marketing for independent trainers and small personal training businesses across Australia: a clear niche, an easy way to book and proof that clients trust. You’re good at training people, but your week has empty slots, your Instagram gets likes from other trainers, and new clients mostly come from friends of friends.
We help you choose who you train best, show it honestly and make booking a first session easy. We size the work to a one-person budget, starting with the pieces that bring enquiries soonest.
Social media plans start from $1,500 + GST a month, and a Google Business Profile set-up is $500 + GST. If tidying your profile and asking clients for reviews will fill your diary, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We help you pick a niche and post for that client: their goals, their worries and what a first session with you looks like.
A simple page with your packages, your areas and a booking link lets people book a first session without the back and forth.
We set up your Google Business Profile as a service-area business, so you can appear for the suburbs you travel to without showing a home address.
We avoid weight-loss promises and misleading before-and-after images, and use genuine reviews with permission, in line with ACCC guidance.
Services
Personal training marketing
Each step is chosen because it brings enquiries for a one-person business, not because it suits a big gym chain.
Seniors staying strong, new mums returning to exercise, tradies with sore backs: a clear niche makes you the obvious choice for someone, instead of one of many trainers nearby.
A Google Business Profile set up for the areas you travel to, with your services, hours and photos of real sessions, so locals find you when they search.
A link in your profile, posts and website that goes straight to a first-session booking, so interest turns into a time in your diary.
Short videos and posts that show what a session is like and answer your clients’ real questions, written for the people you want to train.
Genuine client reviews, shared with permission, and your real qualifications and registration. No weight-loss guarantees and no edited before-and-after photos.
A logo, business cards and a landing page through our New Business Package, so you look established from your first flyer to your Instagram profile.
Who it’s for
Your marketing plan
A good marketing strategy for a personal trainer has three steps. Step one is the foundation: your niche, your offer and a Google Business Profile that shows the suburbs you cover. Step two is a simple place to book: a landing page or website with your packages and a booking link. Step three is steady content and reviews that keep new clients arriving.
Many trainers only need step one and some coaching to start. Others want us to run their social media each month. We agree the smallest plan that fits your goals at the free discovery call.
More of the clients you train best.
Work in this industry
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
What we can do
Social media plans cover 1 to 3 platforms. A full website starts from $5,000 + GST. Paid social ads are priced separately, with ad spend paid to Meta.
Plans
Start with social media or the New Business Package. Every plan includes a briefing session and a monthly results meeting.
Starter
From
$1,500+ GST a month
Ideal for new, early-stage, or small businesses seeking professional social media content on a single network.
Enquire NowStandard
From
$2,000+ GST a month
Perfect for established organisations with audiences on multiple platforms, locations or product ranges.
Enquire NowNew Business Package
$4,995+ GST
The perfect package to build a rock solid marketing foundation for your new business.
See The PackageKey facts
Updated
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur social media plans start from $1,500 + GST a month for one platform and 2 posts a week. A Google Business Profile set-up is $500 + GST, and the New Business Package (logo, cards, Google set-up and a landing page) is $4,995 + GST. We suggest the smallest step that fits your goals.
Pick who you train best, then make it easy for those people to find and book you. Set up a Google Business Profile for the suburbs you cover, share short posts that show a session, ask happy clients for reviews and put a booking link everywhere. A clear niche does more than a bigger following.
Treat it like any service business: a clear offer, a place to book, proof and steady visibility. For a studio with several trainers, give each trainer a profile and a specialty, run a simple referral program and keep the Google profile current. Marketing a personal trainer business also means following up people who enquire but don’t book.
Many areas have plenty of trainers, but most market themselves the same way. Trainers who own a niche, such as seniors, pre and post natal, or strength for tradies, compete with far fewer people. The market for a general trainer can feel crowded; the market for a specialist often doesn’t.
A logo and colours, business cards, a simple flyer, a profile photo, a one-page summary of your packages and prices, and templates for social posts. With those ready, every post and handout looks consistent. Our New Business Package covers the logo, cards, Google set-up and a landing page.
Only with care. The ACCC says testimonials and images must be genuine and must not mislead, and before-and-after photos can give a false picture if lighting, posture or editing differ. Get written permission, avoid editing and never imply that everyone gets the same result.
Not always. Many trainers do well with a good Google profile, a booking link and regular posts they create themselves. A personal trainer marketing agency helps when you have more paying sessions to fill than time to market, or when you want a professional brand and content without learning it all yourself.
No. Our social media plans have no lock-in contracts, and the New Business Package and Google profile set-up are one-off jobs. Your logo, accounts and content belong to your business, so you can take over the marketing yourself at any time.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
