Retail and consumer
Multi-location marketing for businesses with sites in several towns: each location found locally, one consistent brand, one report.
Partnership plans from $4,500 + GST a month
Multi-location marketing
Rock Solid Marketing provides multi-location marketing for businesses with sites in more than one town: accommodation groups, care providers, service businesses and retailers. Each site has its own customers searching nearby. Yet most groups have one website page, one Google profile that's half finished and reviews scattered across the rest.
We give every location what it needs to be found locally, while the brand, offers and reporting stay in one place. For Out of the Ordinary Outback we built one website for a group of properties in far west New South Wales. For GreenConnect, we handle brand, communications and events for programs in Mildura, Bendigo, Heathcote and Merbein.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We set up and verify a Google Business Profile for each location, with the right hours, categories, photos and phone number.
We build a page for each location with its own details, services, team and directions, so Google can show the right site to the right searcher.
We set brand templates and a shared content calendar, and leave room for each site's local news.
We track calls, enquiries and bookings by location and report them side by side every month.
Services
What we do for multi-site businesses
Every location gets local visibility, and head office gets one view of how they're all going.
Each location verified, with accurate hours, categories, photos and a booking or call button, and kept active with posts and review replies.
Location pages with real local detail: the address, services offered there, the team, parking and directions. No copy-and-paste pages with the town name swapped.
Your name, address and phone number kept the same across directories for every site, so Google trusts each location. We check them when you open, move or close a site.
A simple way for each site to ask customers for reviews, with replies in a consistent voice. Reviews stay on the location they belong to.
Google and Meta ads aimed at each site's area, with budgets you can move between locations as demand changes. You pay the platforms directly.
Calls, enquiries and bookings by location in one HubSpot dashboard, reviewed with you at the monthly meeting, so quiet sites get attention early.
Who it’s for
How it starts
We start by checking every location the way a local customer would: search for it, look at the map listing, read the reviews and try to book or call. It's common to find a site with the wrong hours or a missing profile.
Then we fix the foundations site by site, set brand templates everyone can use, and agree how much each location needs. A busy flagship and a new branch rarely need the same budget.
Fix every site's basics before spending on ads.
Work in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLDHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan. Larger groups usually need more monthly hours: we'll suggest the plan that fits your number of sites.
Pricing
Every plan includes a dedicated account manager, local search, Google Ads management, social media and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur multi-location marketing runs inside partnership plans from $4,500 + GST a month, with more hours on Standard and Advanced for larger groups. Ad spend is paid on top. If your sites only need their Google profiles fixed and kept tidy for now, we'll tell you before we quote.
Start with the basics for every site. That means a verified Google Business Profile, a location page with real local detail, consistent listings and a way to collect reviews. Then share brand templates so every site looks the same, and run ads by location. Report results per site, so you can see which ones need more help.
Yes, if customers visit or are served from that location and it's staffed during its hours. Google's own guidelines expect one profile per real location, with that site's address and phone number. A shared profile for several sites usually shows the wrong one to the wrong people.
Yes. A page for each location gives Google and customers the address, hours, services and team for that site. The key is real local detail: what's different about that site, who works there and how to get there. Pages that only swap the town name rarely help.
In a franchise, each site is owned by a franchisee and head office runs a marketing fund. In a multi-location business, one owner runs every site. The local work is similar, but decisions are simpler, budgets move freely between sites and one team can manage every login.
With templates and a shared content calendar. Each site manager gets approved designs for posts, signs and flyers, plus a short guide on tone and photos. Local news still gets in, so each site sounds like part of its town, while the logo, colours and offers stay the same.
We track calls, enquiries and bookings by location in HubSpot, alongside Google profile views and ad results for each site. You see them side by side at the monthly meeting, so you can move budget to the sites that need it. New sites are added to the dashboard as they open.
No. Partnership plans have no lock-in contracts and are reviewed monthly, so you can add sites, change hours or pause as you need. Each location's Google profile, ad accounts and website stay in your business's name, so you keep everything if you ever move on.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
