Retail and consumer
Franchise marketing for Australian franchisors and franchisees: one brand nationally, and marketing that works in each local area.
Partnership plans from $4,500 + GST a month
Franchise marketing
Rock Solid Marketing provides franchise marketing for Australian franchisors and franchisees, working on two levels: the brand everyone shares and the local area each location serves. Head office runs a national campaign, while one franchisee prints their own flyers in the wrong colours and another hasn’t updated their Google listing in a year.
We help franchisors keep the brand consistent and show how the marketing fund is used, and we give franchisees ready-to-use local tools. Every claim stays honest, including what a franchisee can expect to earn.
Partnership plans start from $4,500 + GST a month, and Canva templates start from $800 + GST each. If a set of local marketing templates will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build brand templates in Canva that franchisees can edit safely: their location and offer change, the brand doesn’t.
We report national campaign results in plain English, which helps you give franchisees the clear account the Franchising Code of Conduct expects.
We set up and maintain a Google Business Profile for each location, with consistent names, hours and categories across the network.
We give each franchisee a local area marketing kit: templates, a local events calendar and guidance on community sponsorships.
Services
Franchise marketing services
As a franchise digital marketing agency, we give the brand the consistency it needs and each location marketing that works in its own area.
Canva templates for social posts, flyers and local ads, locked to your brand, so franchisees change the location and offer without breaking the look.
Each location gets a complete, consistent Google Business Profile, so locals searching nearby find the right store and the right hours.
Brand campaigns across social, Google and the press, planned with head office and paid from the marketing fund, with results reported clearly.
A kit for each franchisee: templates, a local events calendar, sponsorship guidance and simple steps for the local press.
See enquiries, calls and searches for each location side by side, so you know which franchisees need support and which ideas to share.
Recruitment campaigns that describe the opportunity honestly, without earnings claims, and point people to your franchise disclosure process.
Who it’s for
Franchise marketing in Australia
Under the Franchising Code of Conduct, marketing fund money must be kept in a separate account, and franchisees must receive an annual statement of how it was spent. Clear reporting on national campaigns makes that statement easier to prepare and easier for franchisees to trust.
The ACCC also warns franchisors against misleading claims, including about what a franchisee can earn. We keep recruitment and customer advertising honest, and your franchise lawyer and accountant stay responsible for compliance.
One brand, many locations, no surprises.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Canva templates start from $800 + GST each, Google Business Profile set-up is $500 + GST per location, and ad spend is paid to the platforms. Large networks may suit Bespoke franchise marketing solutions, priced on application.
Plans
Every plan includes strategy, design, digital channels, press releases and a franchise marketing consultant as your account manager. Ad spend is paid to the platforms.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur franchise marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Canva templates start from $800 + GST each, and Google Business Profile set-up is $500 + GST per location. Larger networks may suit a Bespoke plan.
Franchise marketing is the marketing of a franchise network on two levels: the national brand, usually paid from a shared marketing fund, and each franchisee’s local area. It also covers recruiting new franchisees. The challenge is keeping the brand consistent while letting each location speak to its own customers.
In marketing, franchising is a way to grow a brand: the franchisor licenses its name, systems and marketing to independent owners, who run locations under the same brand. Customers see one business, so every location’s advertising, signage and online listings need to look and sound the same.
Usually both, as the franchise agreement sets out. Franchisees typically pay into a marketing fund for brand-wide campaigns, and may also be required to spend on local marketing for their own area. The Franchising Code of Conduct requires the fund to be accounted for each year. Check your own agreement for the details.
Start with the jobs: keeping listings consistent, letting franchisees edit brand templates, scheduling social posts and reporting by location. Choose tools that handle those without breaking your brand rules. We don’t sell software; we set up and use the tools that suit your network, such as Canva brand templates.
Local area marketing is what a franchisee does in their own town: Google listing updates, local social posts, community sponsorships, school and club events and the local paper. Done within brand rules, it connects the national brand to a local face. Our kits make it simple for busy franchisees.
Yes. As a franchise marketing specialist working with both levels, we can support individual franchisees with local marketing, as long as it fits the brand guidelines and the franchise agreement. Where head office has a preferred approach, we work within it.
We don’t name franchise clients on this page. Our franchise marketing services apply the local, multi-channel work we do for regional businesses and organisations. Our partnership plans have no lock-in contracts, and the accounts, templates and content stay with your business.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
