Web Design
Website design for gyms and fitness studios that answers three questions fast: what's on, what it costs and how to start a trial or join.
Part of Gym MarketingGym websites
Rock Solid Marketing provides website design for gyms, fitness studios and boxes across Australia, especially in regional towns. People checking out a gym want three answers on their phone: what's on, what it costs and how to start. If any of those takes more than a few taps, they try the gym down the road.
So we build your gym website around those answers. A timetable that's easy to read, membership options with clear prices, a page for each class and program, and Join or Book a Trial buttons linked to the membership software you already use. This page is part of our gym work.
Gym websites start from $5,000 + GST on our Essentials package. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build a timetable that's easy to read and filter on a phone, or embed the live one from your booking software.
We show membership options and starting prices clearly, with any joining fee or minimum term stated up front.
We show staffed hours and access hours separately on the site and keep them matched to your Google profile.
What we build
Each part of your gym fitness website takes someone from curious to booked in for a trial.
Classes by day and type, easy to filter on a phone, or your live timetable embedded from the booking software you already use.
Strength, pilates, boxing, HIIT and kids classes each get a page with times, coaches, who it suits and what to bring.
Join Now and Book a Trial buttons on every page, linked to your membership software, so nobody waits for a call back.
Real photos and short videos of your floor, classes and coaches, so people can picture themselves training there.
Most visits happen on a phone, so pages load quickly and buttons are easy to tap between sets.
Hours, address and classes match your Google Business Profile, with SEO basics in place for 'gym near me'.
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Lindsay BuckleyDigital MastermindSydney NSW
Janine GowenlockRegional DirectorMildura VICHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it starts
We start with who joins your gym and why: the classes that fill, the programs that keep members longest and the questions new people ask at the front desk. That decides what goes on the home page and what gets its own page.
Then we check how joins and bookings work today and link the site to your membership software, so there's one simple path from first visit to first session. You see the design on a phone before anything is built.
Build around the questions new members ask.
What's included
We link or embed the membership and booking software you already use; its fees are paid to that provider. Essentials suits up to 10 pages; gyms with many classes or locations usually fit Standard.
Pricing
Every package includes a responsive design, SSL, SEO plug-ins and support after launch.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowWork in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
Surely you’ve heard of WordPress before – but did you know that there are actually two different types of WordPress sites Depending on your needs and skill level, you could either sign up for a hosted wordpress.com account, or download WordPress from wordpress.org and host it on your own webspace. Confused yet? Worry not, we’re
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsGym websites start from $5,000 + GST on our Essentials package, which suits up to 10 pages. Gyms with many classes, programs or locations usually fit Standard from $6,500 + GST. Membership software fees are paid to your provider. If a simple site will do, we'll tell you before we quote.
Start with the three answers people want: your timetable, your prices and how to start. Plan a page for each class and program, gather real photos of your gym and coaches, and link Join and trial buttons to your membership software. Then make sure it's fast on a phone and matches your Google profile.
WordPress works well for most gyms. You'll need hosting, a theme built for speed, pages for classes and memberships, and a plugin or embed for your timetable and bookings. Keep plugins to a minimum so the site stays fast and secure. If you'd rather not build it yourself, we can.
Start with a readable timetable, membership prices and a page for each class and program. Add coach profiles, staffed and access hours, location and parking, and clear Join and trial buttons. Include reviews and real photos. Lists of best gym websites and best gym website design examples point the same way: starting a trial should feel easy, not intimidating.
Yes, through the membership or booking software you already use. We link Join and Book buttons to it, or embed your live timetable where the software allows. We don't build custom membership systems, because good gym platforms already exist. Your members keep the app and logins they already know.
A little. A fitness gym website usually leads with memberships, access hours and the floor, while a studio leads with classes and coaches. Both need a clear timetable and an easy way to start. We shape the home page around what your members actually come for.
We don't claim a list of gym clients. We've built websites for regional and service businesses, such as Out of the Ordinary Outback and Princes Court. We'll be upfront about that, and design around your classes, your memberships and your software. You'll see the design on a phone before anything is built.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
