SEO
SEO for gyms that want to show up when locals search 'gym near me': a complete Google profile, steady reviews and pages for every class.
Part of Gym MarketingGym SEO
Rock Solid Marketing provides SEO for gyms and fitness studios across Australia, especially in regional towns. When someone searches 'gym near me', Google usually shows a map with three gyms before any website. Getting into those three matters more than any other ranking.
So gym SEO starts with your Google Business Profile, your reviews and your hours, including the difference between staffed hours and 24/7 access. Then we build pages for each class, program and suburb you draw members from, so you show up for 'reformer pilates' or 'strength training' as well as 'gym'. This page is part of our gym marketing work.
SEO plans start from $1,000 + GST a month with no lock-in contract. Your first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We complete and verify your Google Business Profile, fix categories and hours, add real photos and build a steady flow of member reviews.
We build a page for each class and program with times, coaches and who it suits, so Google can match you to specific searches.
We set staffed hours and access hours correctly, so the map shows the truth and nobody gets confused.
What we do
Each piece helps a local searcher find you, trust you and book a trial.
Categories, services, hours, photos of the floor and classes, and regular posts. It's often the biggest single lift for a local gym.
A simple way to ask members for reviews at good moments, with replies to every review. No incentivised or filtered reviews, as the ACCC requires.
Strength, pilates, boxing, kids classes, personal training: each gets a page with times, coaches and photos, written for the searches people actually make.
If members drive in from nearby towns, we build pages that mention real travel times and parking, never copied pages with the town name swapped.
Most gym searches happen on a phone. We fix slow pages, broken timetables and booking buttons that don't work on mobile.
A Semrush report each month with your rankings, map visibility and enquiries, followed by a review call to plan next month.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Janine GowenlockRegional DirectorMildura VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
How it starts
We start by searching for your gym the way locals do: 'gym near me', your classes, your suburb. Then we check your Google Business Profile, reviews, listings and website against the gyms that show up ahead of you.
You get a short list of fixes in order. Most gyms see the quickest movement from the profile and reviews, so we start there, then build class and suburb pages month by month. Plans are reviewed monthly, with no lock-in contract.
Fix the map listing first, then build the pages.
What's included
If your gym only needs its Google Business Profile set up properly, that's a one-off $500 + GST. Ongoing SEO is reviewed monthly, with no lock-in contract.
Work in this industry
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
When it comes to the SEO game, there are myriad tactics you can use to succeed – so many, in fact, that it can be quite overwhelming. It can be easy to go into option overload, give up, and do nothing at all if you feel like it’s all just too much. But don’t quit
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, reviewed monthly with no lock-in contract. That covers your Google profile, reviews, pages, technical fixes and a monthly report. If your gym only needs its Google Business Profile set up properly, that's a one-off $500 + GST, and we'll tell you before we quote.
Start with your Google Business Profile: the right categories, accurate staffed and access hours, real photos and regular reviews. Then give each class and program its own page, make the site fast on a phone and keep your name, address and phone number identical everywhere online.
Profile and review fixes can help within weeks, while new pages usually take a few months to settle in search results. It depends on how many gyms compete in your area. We report every month, so you can see what's moving rather than waiting blind.
For most gyms, the strongest local SEO is a complete Google Business Profile with steady reviews, backed by class and suburb pages on your website. Gyms in a small town often win the map quickly; city gyms need more pages and more reviews to stand out.
Maybe not much more. If your profile is complete, your reviews are steady and you already appear in the map for your suburb, a one-off tidy-up may be enough. SEO helps when you want to rank for classes, programs or nearby towns, or when competitors keep outranking you.
Clear reporting, no lock-in contract and honesty about what SEO can and can't do. A good gym SEO company starts with your Google profile and reviews before writing pages, explains the work in plain English and never promises a top ranking, because nobody controls Google's results. Ask to see a sample monthly report before you sign anything.
We don't claim a list of gym clients. Our SEO work covers regional businesses such as Tristate Tours, Out of the Ordinary Outback and Warrawong on the Darling, where local search matters just as much. We'll be upfront about that and report your results every month.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
