Retail and consumer
Fitness marketing for studios, bootcamps and leisure centres: sign-up campaigns timed to the year, and members who stay longer.
Partnership plans from $4,500 + GST a month
Fitness marketing
Rock Solid Marketing provides fitness marketing for membership businesses across Australia: studios, bootcamps, leisure and aquatic centres, and fitness retailers. New members arrive in a rush after New Year, then attendance drops by autumn and the cancellations start. Meanwhile, every marketing dollar goes on finding new people.
We plan your year around the windows when people decide to get active, write intro offers with clear terms, and build email and SMS programs that bring lapsing members back before they cancel. Every claim stays honest: no health promises and no misleading results.
Partnership plans start from $4,500 + GST a month. If social media alone will do the job, plans start from $1,500 + GST a month, and we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We plan campaigns around every window people decide to get active, including the run into summer and new-term starts, so spend matches demand.
We tighten the offer, state its terms clearly and follow up every trial member by email and SMS during the trial week.
We set up check-in emails and SMS for members who haven’t visited lately, sent with consent and an easy opt-out under the Spam Act 2003.
Our designers make ads around your real space, coaches and community, not stock photos of models.
Services
Fitness marketing services
Marketing for fitness centres and studios is two jobs, finding members and keeping them, so we plan both on one calendar with one budget.
New Year, the run into summer, school terms and winter slumps each need a different message. We plan them a season ahead, so creative and offers are ready on time.
Meta ads aimed at people within a short drive of your doors, with offers and creative made for each campaign window.
A complete Google Business Profile with timetables, photos and reviews, so people searching for a class nearby find you first.
Welcome series for new members, check-ins for those who haven’t visited lately and win-back offers, all sent with consent under the Spam Act 2003.
Short videos of real classes, coach introductions and member milestones shared with permission, which feel more real than polished stock footage.
Trial and intro offers with their conditions stated, no hidden subscription terms, and no weight-loss or health guarantees, in line with ACCC guidance.
Who it’s for
Fitness industry marketing
We start with your numbers: members, trials, conversions and cancellations by month. That shows when people join, when they leave and which offers worked. From there we build a year-long calendar with a campaign for each window and a retention program running underneath.
Each month your account manager meets you to review sign-ups, trial conversions and member check-ins, and adjusts the next campaign. As a health and fitness marketing agency partner, we keep every offer and claim on the right side of consumer law.
More members in, fewer members out.
Work in this industry
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing refreshed the image of the Mildura Workers Club with digital marketing, creative promotions and consistent branding, lifting event attendance and interest from younger audiences and families.
Strong uplift in event attendance and social engagement
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
The Mildura Workers has engaged Janine and the Team at Rock Solid to assist with our social media presence. We are delighted with the level of customer service and professionalism they have provided us. I would highly recommend Rock Solid to any business who is looking to get an edge in the digital space.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend is paid to Meta and Google on top of the plan fee. SMS sending costs and new landing pages are priced to the job.
Plans
Every plan includes strategy, design, social media, paid ads management and a dedicated account manager. Ad spend is paid to the platforms.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur fitness marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Social media management alone starts from $1,500 + GST a month, and social ads Lite is $2,000 + GST a month plus 10% of ad spend.
Run your biggest campaigns when people decide to get active: New Year, the run into summer and the start of school terms. Quieter months suit retention and referral offers instead. Planning a season ahead means your offer, creative and landing page are ready before the window opens.
State the conditions clearly: how long the offer lasts, what it includes, whether it rolls into a paid membership and how to cancel. The ACCC says businesses must not hide important terms or make misleading claims. We write offers so the headline and the fine print tell the same story.
Notice when they stop coming. Check-in emails or texts after a few missed weeks, a friendly call from a coach, and offers such as a free PT session can bring members back before they cancel. Every message is sent with consent and an easy opt-out, as the Spam Act 2003 requires.
Both, for different jobs. Paid social reaches local people who aren’t yet looking, with offers and videos that make them want to try a class. Google and Google Maps catch people already searching for a class nearby. Digital marketing for fitness works best when both point to the same offer.
Our head office is in Mildura, and we work with clients across Australia by video, phone and visits. Unlike many fitness marketing companies, we don’t claim a long list of gyms as clients: we’re a marketing agency that applies proven local marketing to membership businesses, and we’ll be clear about that on the call.
Keep claims honest and typical. Avoid promising weight loss, health outcomes or set results, and don’t use before-and-after photos that could mislead. Real member stories shared with permission, your timetable and your coaches’ qualifications make strong, safe ads.
A fitness marketing agency suits businesses with several channels to run and no time to plan a full year. Our partnership plans have no lock-in contracts, and your ad accounts, email lists and content stay in your business’s name if you leave.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
