Marketing Partnerships
Geofencing marketing for Australian businesses: ads shown to phones at a place you choose, such as an event, a field day or your own shop.
Location-based ads
Rock Solid Marketing plans and runs geofencing marketing for businesses across Australia, using the location targeting built into the main ad platforms.
Some customers are easiest to reach by where they are. A ute dealer wants people walking the field day. A winery wants visitors at the food and wine festival. A gym wants people at the shopping centre across the road. Geofencing draws a boundary around a place on a map and shows your ads to phones inside it, during the times you choose.
We draw the fences, write the ads and set up the campaigns on Google, Meta or a programmatic platform. Our work is $175 + GST an hour, and ad spend is paid to the platform. Every campaign starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each fence is tied to a reason someone in that place would want what you sell, and a time when they're there.
A radius around an address or a shape drawn around a site: a showground, a shopping centre, a sports ground. Smaller fences mean fewer people, so we size them to your goal.
Ads switched on for the days and hours that matter, such as the weekend of the field day or the lunch rush. You don't pay to reach an empty car park.
Ads on the apps and sites people use on their phones while they're at the location, sized for small screens and quick to read.
Where platforms allow it, a follow-up audience of people who were at the event, shown ads in the days afterwards while it's still fresh.
Ads written for where people are: 'Visit us at site 42' at the field day, or 'Two minutes up the road' near your shop.
Reach, clicks, calls and, where the platform measures them, store visits, plus promo codes so you can see what the fence brought in.
Your specialists
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
You approve the locations, the ads, the dates and the budget before anything runs.
A 30-minute chat about the places and events where your customers gather, and what you want them to do.
We draw the fences, size them to a real audience and set the days and hours for each one.
We write the ads for each place, set budget limits and launch on the platform that suits the location.
After the campaign you see reach, clicks, calls and code redemptions, with what we'd change next time.
How we work
We use the location targeting inside Google Ads, Meta and programmatic platforms run by specialists we work with. Those platforms collect location signals from people who've given apps permission, and they only let advertisers reach groups of people, not identify anyone. We never buy lists of people's movements.
Under the Privacy Act 1988 and the Australian Privacy Principles, location data can be personal information, so your privacy policy should explain the tracking on your website. In a small town, a tight fence may reach only a handful of phones. If a wider radius or a plain local ad would do better, we'll tell you before we quote.
Reach the crowd at the right place, not the individual.
What's included
Our planning, set-up and management is $175 + GST an hour. Estimate: a campaign with 2 or 3 fences and matching ads usually takes 5 to 8 hours, about $875 to $1,400 + GST. Ad spend is paid to the platform, and programmatic platforms may have minimum spends.
Ongoing campaigns
For businesses running location ads alongside search, social and events, partnership plans cover planning, management and reporting each month. Ad spend is paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
A quick guide to paid online advertising: display ads vs text ads, and where to advertise, from Google Ads to Facebook, Instagram and LinkedIn.
The local SEO strategies that bring people through your door: a complete Google Business Profile, steady reviews, consistent NAP details and local links.
How to optimise Google Business Profile in 12 steps: the right category, every field filled, real photos, regular posts and reviews, so more locals find you.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsYou pay the platform for the ads, at a budget you set, plus our time at $175 + GST an hour. As an estimate, a campaign with 2 or 3 fences and matching ads takes 5 to 8 hours to set up, about $875 to $1,400 + GST. Programmatic platforms can have minimum spends, which we check before you commit.
In marketing, geofencing means drawing a virtual boundary around a real place and showing ads to people whose phones are inside it. The place might be a showground, a shopping centre or your own shop. The ads appear on apps and websites they use while they're there, or shortly after.
It's the ads themselves: display ads, social ads and sometimes video, shown to phones inside a fence. Geofencing advertising is bought through ad platforms such as Google Ads, Meta or a programmatic platform, and charged like other digital ads, by impressions or clicks. Geofence advertising is the same thing under a slightly different name.
Phones share location signals with apps that have permission to use them. Ad platforms group those signals and let advertisers target people within an area, without revealing who they are. When a phone inside your fence opens an app or site that shows ads, your ad can appear.
It's used to reach people at a moment that matters. Think of visitors at a field day or festival, shoppers near your store, people at a trade show, or crowds at a sports ground. Some businesses also fence a competitor's location. It works best when the place says something useful about what people want.
You choose the locations, the dates and hours, and what you want people to do. We set the fences on the platform, write ads that mention the place, and cap the budget. After the campaign, we report reach, clicks, calls and code redemptions, and where allowed, retarget people who were there.
For simple fences, use the radius targeting in Google Ads or Meta: enter an address and a distance. For precise shapes and short time windows, a programmatic platform does the job, usually through a specialist. Either way, size the fence so enough people are inside it, and add a promo code to measure response.
Yes, when it's done through ad platforms that collect location data with consent and only target groups of people. The Privacy Act 1988 and the Australian Privacy Principles still apply, so your privacy policy should explain tracking on your site. We never buy lists of people's movements or try to identify individuals.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
