Marketing Partnerships
Brand activation and experiential marketing for Australian businesses: stands, sampling and live experiences at shows, field days, festivals and in store.
Live brand experiences
Rock Solid Marketing plans and runs experiential marketing for Australian businesses at shows, field days, festivals and in store.
You've paid for a site at the show. Now you have a few seconds as people walk past with a dagwood dog in one hand and a showbag in the other. A table of brochures won't stop them. Something to try, taste, play or win will, and it gives you a reason to collect their details.
We plan the idea, design the stand and materials, brief your staff and capture the day for social media. Our work is $175 + GST an hour, with stand hire, printing and giveaways quoted on top. Every activation starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Each activation is built around one goal, such as leads, sign-ups or sales, and one idea people will remember.
One simple reason to stop: something to taste, try, play or win, tied to what you sell. We test the idea against your goal before anything is built.
Stand design, banners, signs, flyers and uniforms that read as one brand from across the showground, produced with printers and event suppliers we work with.
A short brief for your team: what to say, how to start conversations, how to collect details and what to offer. The people on the stand make or break it.
A simple sign-up on a tablet or QR code, with consent for follow-up. The people you meet become contacts in your system, not a box of paper slips.
Photos and short videos of the activation for social media during and after the event, so the people who weren't there see it too.
An email to everyone who signed up, a wrap-up post on social media and a report on leads, sign-ups and sales against the goal we set.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Ami HeathMarketing LeadWollongong NSWHow it works
You approve the idea, the budget and the materials before anything is booked or printed.
A 30-minute chat about the event, your goal for it and what you sell that people could try.
We shape the idea, budget the stand, materials and suppliers, and plan the promotion before the day.
We design and order the materials, set up lead capture and brief your staff on the goal and the offer.
We capture content on the day, then send the follow-up emails and report leads and sales against the goal.
How we work
Many experiential marketing companies run the day and hand back a photo album. We plan the activation as part of your wider marketing: the social posts and ads that bring people to it, the experience itself and the emails that follow up afterwards.
We work with event suppliers for stands, printing and equipment, and we don't claim a warehouse of props or a crew of promo staff. Your own team usually knows the product better than hired staff anyway. If a stall and good flyers will do the job, we'll tell you before we quote.
Before, during and after, or it's just a nice day out.
What's included
Our planning and management is $175 + GST an hour. Estimate: one activation at a show or festival usually takes 15 to 30 hours from idea to wrap-up, about $2,625 to $5,250 + GST. Site fees, stand hire, printing, staff and giveaways are quoted separately and paid on top.
Ongoing campaigns
For businesses with a calendar of shows and events, partnership plans cover the planning, design and follow-up each month. Event costs are paid on top.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Resources
Seven tips for great branding: keep it simple, be unique, stand for something, interact with your audience, perfect the customer experience, connect emotionally, stay consistent.
How to build your brand on Instagram: a clear profile, the right hashtags, steady posting, captions that add value, real conversations and a content plan.
How to use social media to build trust and drive sales for your small business, without spending hours a day or chasing every trend.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur planning and management is $175 + GST an hour. As an estimate, one activation at a show or festival takes 15 to 30 hours from idea to wrap-up, about $2,625 to $5,250 + GST. Site fees, stand hire, printing, staff and giveaways are quoted separately. A simple in-store sampling day costs far less than a multi-day show stand.
In marketing, it means getting people to interact with your brand, not just see it. Instead of an ad, you create a moment: a tasting, a demo, a game or a test drive. The aim is a memory and an action, such as a sign-up, a booking or a sale, from people who might ignore your other ads.
A brand activation is a single event or experience built to get people involved with a brand. Think of a ute dealer offering test drives at a field day, or a winery pouring tastings at a food festival. A gym running a free class in a shopping centre is another. Each one has a clear goal and a way to follow up.
Launching something new, reaching a crowd you can't reach online, collecting leads and creating content. A product launch, a new location, a sponsorship or a trade show stand all benefit. They also give your social media real photos and video of people enjoying your product, which usually beats stock images.
For a small business, it means turning up where your customers already are and giving them a reason to stop. That might be a stall at the local show, a demonstration day at your shop or a stand at a regional expo. It doesn't need a big budget, just a clear idea, good materials and a plan to follow up.
It's an event built around the experience itself, rather than a stand at someone else's event. Examples are a launch night, a pop-up shop, an open day or a free workshop. You control the guest list and the program, so it suits launches and businesses that want longer conversations than a busy show allows.
It's everything around the activation: the promotion beforehand, the experience on the day and the follow-up afterwards. Without the before and after, an activation is just a nice day. We run all three, so the people you meet hear from you again by email, social media or a phone call.
Experiential marketing is the broader idea: marketing through experiences people take part in. Brand activation is how it's delivered at a particular time and place. The experiential plan sets the goal and the feeling you want to create. Each activation is one event that works towards it, measured by leads, sign-ups or sales.
Do it yourself if it's a small stall and your team enjoys it; we can still design the materials. Get help when the event is big, the stakes are high or nobody has time to plan. Experiential companies range from large production houses to marketing teams like ours, so ask what happens before and after the day.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
