Professional services
Professional services marketing for firms that sell time and judgement: named experts, referrals, tenders and proposals that win the right work.
Partnership plans from $4,500 + GST a month
Professional services
Rock Solid Marketing plans and runs professional services marketing for consultancies, engineering and design practices, and advisory firms across Australia. Your clients can't try the service before they buy. They're paying for the judgement of people they haven't worked with yet, and they want proof before they ring. Most of your work probably still comes from referrals and repeat clients.
So we make your expertise visible: profiles of the people who do the work and articles that show how you think. Add capability statements that read well and a steady line to the people who refer you. Your partners keep billing while one account manager keeps it all moving.
Plans start at $4,500 + GST a month for 28 hours, after a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We interview your people briefly and turn it into articles, LinkedIn posts and profile copy they approve, so their expertise gets out without eating billable time.
We map where work comes from today, then build a second source beside it: search, LinkedIn and a newsletter to past clients and referrers.
Capability statements, case notes and team bios are written once and kept current, so each tender starts from strong material instead of a blank page.
Pages built around the problems you solve, the sectors you know and the people who do the work, with a clear way to book a first conversation.
Services
Services for professional firms
One professional services marketing agency for content, search, tenders and referrals, with each piece built from your own experts' know-how.
Profiles, articles and LinkedIn posts drafted from short interviews with your people, then approved by them. Prospective clients see how you think before they ever pick up the phone.
Capability statements, tender responses and award submissions written to the brief and the assessment criteria. We provided tender writing for Care Villas Australia as part of its marketing.
SEO pages for the problems clients search for, by service line and sector, so you're found for more than your firm name. SEO plans start from $1,000 + GST a month.
A plain, useful email to past clients and referrers each month or quarter. The people who send you work then remember what you do now and who to call.
Lawyers, accountants, mortgage brokers and real estate agents work under their own advertising rules and buying seasons, so each has its own page. Find yours on our industries page.
Service and sector pages, team profiles, case notes and a booking link, built so a prospect can judge your fit quickly. Website packages start from $5,000 + GST.
A monthly report shows enquiries and proposals by source, from referrers to search to LinkedIn, so partners can see what brings in the work they want.
Who it’s for
How it starts
Before we write anything, we sit down with the partners and look at the last year of work: which clients came from referrals, repeat work, tenders or search, what each type of job was worth and which ones you want more of.
Then we interview the people clients ask for by name, because their know-how is what you're really selling. Dr. Damian Collins can run a client workshop or focus group if you want to hear how clients see you.
You leave with a plan that matches the marketing to the work you want, whoever delivers it.
Market the work you want, not just the firm.
Work in this industry
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Your specialists
Sean McCoyDirector & FounderMildura VIC
Dr. Damian CollinsExperienced Behavioural ScientistMelbourne VIC
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid separately to each platform. Large tenders can be scoped as one-off work at $175 + GST an hour.
Partnership plans
Your account manager brings in our writers, designers, SEO strategist and ads specialist as each month needs them. Hours are what sets the plans apart.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Amidst all the uncertainty raised by the economic impacts of COVID 19, marketing budgets are being scrutinised. With people losing their jobs and companies falling back to consolidate their positions, how do you still manage to find new customers but reduce your overheads at the same time? Well, the answer may be as simple as
We live in a world today where everyone’s a photographer. With most everyday electronics equipped with a camera function, and basic SLR cameras being so affordable, photography has never been so accessible. That doesn’t mean you should dust off the camera you last used two years ago on holiday and take care of your business’s
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsProfessional services marketing with us starts from $4,500 + GST a month on the Starter partnership plan, which covers 28 hours. Standard adds hours for $5,500 + GST a month (35) and Advanced for $7,500 + GST a month (45). Ad spend is extra. One-off jobs such as a capability statement can be done at $175 + GST an hour instead.
Professional services marketing is how firms that sell expertise, such as consultants, engineers, lawyers and accountants, win and keep clients. Because clients can't try the service first, it leans on trust: named experts, published thinking, case notes, referrals and an easy first conversation. It's slower and more relationship-driven than selling a product, and it works best when the experts take part.
Yes. Marketing is a professional service: you're buying the judgement and time of people like ours, just as your clients buy yours. That's why we're open about it. You see the hours on each plan, the people doing the work and a monthly report on what those hours produced. Ask any agency for the same before you sign.
Choose one that wants to interview your experts, not just run ads. A search for best digital marketing agency for professional services returns plenty of lists. Ask each agency how it captures partner know-how, who writes the content and how it reports work won by source. Also ask whether you keep the content and accounts if you leave.
If you have staff to do the work and only need direction, a marketing consultant for professional services may be enough. A consultant gives you a plan, while an agency delivers it month after month. We do both: a strategy session billed at $175 + GST an hour, or a partnership plan that runs the work. We'll tell you which fits before we quote.
Expect months rather than weeks, because the buying cycle is long and trust builds slowly. Newsletters to past clients and referrers can bring conversations sooner, since those people already know you. Search and thought leadership build over time, and tenders follow their own calendars. We report enquiries and proposals by source every month, and we don't promise revenue or win rates.
Yes. We write capability statements, tender responses and award submissions to the brief and the assessment criteria, using material from your team. For Care Villas Australia we provided tender writing alongside its marketing, and its Smart Care Villa won the 2024 Future of Ageing Award for Property and Design. Big tenders are scoped as one-off work at $175 + GST an hour.
It stays yours. Our partnership plans have no lock-in contracts, and the articles, profiles, capability statements, website content and ad accounts we create for you belong to your firm. If you stop, we hand over the logins and files in an orderly way, and you can keep using all of that material after you leave.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
