Web Design
Childcare website design for centres that want visiting parents to book a tour, join the waitlist and arrive already confident.
Part of Education MarketingChildcare websites
Rock Solid Marketing offers childcare website design for long day care, kindergarten and early learning centres across Australia, built to turn a visiting parent into a booked tour. Many parents first look at a centre on their phone, between work and pick-up. If they can’t see the rooms, the routine or how to book, they try the next centre.
We show each room and age group, explain fees and the Child Care Subsidy plainly, put the tour booking and waitlist forms everywhere a parent might look, and handle children’s photos with care. This page is part of our education marketing work.
Website packages start from $5,000 + GST. If a new tour form on your current site will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Clear pages for each room, your hours, fees and the Child Care Subsidy answer those questions before the phone rings.
We plan photos around your consent records and the National Model Code for taking images, using rooms, hands and activities where consent isn’t held.
One waitlist form collects the details you need, such as preferred days and start date, and sends them to the right inbox.
What we build
Every page is written for a busy parent on a phone, deciding whether your centre is worth a visit.
A tour booking button on every page and a short form that asks for the child’s age, preferred days and a good time to call. Parents book in under a minute.
Nursery, toddlers, pre-kindy and kinder each get a page: the routine, what children learn, what to pack and who the educators are, shown with their consent.
Daily fees, what’s included, such as meals or nappies, and a plain explanation of the Child Care Subsidy, so cost questions are answered before the tour.
Image guidance that matches your consent records and the National Model Code for taking images in early childhood education and care, with no names beside photos.
Parents look between work and pick-up. Pages load quickly, the phone number is one tap away and forms are easy to fill in on a small screen.
WordPress templates let your centre director change vacancies, events and notices in minutes, and the site links to the family app you already use, such as Storypark.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four stages, with your feedback built in before anything goes live.
A free 30-minute call to scope your pages, features and budget against our website packages.
We design the site around your brand and content, with rounds of feedback along the way. Essentials includes three rounds.
We build on a content management system you can update yourself, set up the search basics and test the site on phones and desktops.
Keep the site secure and up to date with Australian hosting from $400 + GST a year and a care plan from $275 + GST a month (minimum 6 months).
How it runs
We start with your centre director and whoever answers enquiries, because they know what parents ask on the phone. Together we plan the rooms, the tour path and the waitlist, and agree which photos you hold consent for.
Our designer builds the look around your brand and your centre’s feel, and our developer builds the site on WordPress with accessibility checked as we go. Before launch we test every form, train your team and set up redirects from old pages.
From first look to booked tour, in a few taps.
What’s included
Most single centres fit our Essentials (up to 5 pages) or Standard (10 to 25 pages) packages; groups with several centres often need Standard or Advanced. Copywriting and photography are quoted on top when you need them.
Packages
Every package is responsive, secure and built to WCAG 2.2 AA. Care plans keep your childcare website updated, backed up and secure after launch.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowWork in this industry
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
As a Mildura digital marketing agency, web design services are a major component of our business. From website redesigns to content management to optimisation, we’ve had clients come to us with all sorts of websites to work on. We’ve definitely seen and designed enough sites to have a fair idea of what works and what
As a Melbourne digital marketing agency, we’ve seen our fair share of poorly designed websites. With our web design services, our #1 goal is always to ensure that our clients’ websites are highly usable and encourage visitors to click through and make contact, rather than bounce. Here are our Top 5 web design best practices
Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur website packages start from $5,000 + GST for up to 5 pages, or 6 monthly payments of $833 + GST. A single centre with several rooms often fits Standard at $6,500 + GST (10 to 25 pages), and groups with many centres may need Advanced at $12,000 + GST. You get a fixed quote after the discovery call.
The best childcare websites make it easy to picture a child there and easy to book a visit. They show each room and routine, explain fees and subsidies plainly, keep vacancies current, load fast on a phone and put the tour booking one tap away. They also handle children’s photos carefully.
At minimum: a home page, a page for each room or program, fees and the Child Care Subsidy, your educators, a tour booking page and a waitlist form, plus contact details and your policies. Kindergartens add program days and enrolment dates. Larger centres add careers pages to help recruit educators.
Yes, and they should be able to from every page. A short tour form asking for the child’s age, preferred days and a good time to call sends the request straight to your team. We can also link to a booking tool you already use if you prefer parents choose a time themselves.
We use photos only where families have given consent, never put names beside images, and prefer shots of rooms, hands and activities. Our guidance follows the National Model Code for taking images in early childhood education and care. Your centre stays responsible for its own child safe policies.
Yes. We build childcare websites in Australia to WCAG 2.2 AA: readable text, strong colour contrast, keyboard navigation, labelled forms and alt text on every image. Parents and carers with disability need to find information and book a tour as easily as anyone else.
Yes. We build on WordPress with simple templates and train your team before launch, so your director can change vacancies, events and notices in minutes. For bigger changes, care plans start at $275 + GST a month (Basic, 6-month minimum), or one-off work is $175 + GST an hour.
Your centre does: the domain, the content and the WordPress site. If you move to another provider later, you take everything with you, and we help with the handover. There are no ongoing licence fees for the site itself.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
