SEO
Childcare SEO for long day care, kinder and early learning centres: be found by parents searching near home or work.
Part of Education MarketingChildcare SEO
Rock Solid Marketing provides childcare SEO for long day care, kindergarten and early learning centres across Australia, so parents find you when they search near home or work. A parent returning to work searches for childcare near the office at lunchtime, sees three centres in Google Maps and calls the one with current photos, clear age groups and good reviews.
We make sure that centre is yours: a complete Google Business Profile, pages for each age group and program, honest vacancy information and consistent details everywhere families look. This page is part of our education marketing work.
SEO plans start from $1,000 + GST a month, with no lock-in contracts. If your waitlist is already full, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build your Google Business Profile and local pages around where families live and work, not just your street address.
We set up vacancy and waitlist wording you can change in a minute, so search results and your site stay honest.
We match your name, address, hours and programs across Google, your site and listings such as StartingBlocks.gov.au.
What we do
Parents search by age, program and place, so each room and program gets the attention a single Services page can’t give it.
Categories, hours, programs, photos of your rooms and outdoor areas, and regular updates. It is often the first thing a parent sees, so we keep it current.
Nursery, toddler, pre-kindy and kindergarten each get a page: the routine, the ratios you work to and what the room is like, in a parent’s words.
A clear page on fees and the Child Care Subsidy, paid by Services Australia, answers the question parents ask most before they book a tour.
Your details match across Google, your website and directories such as StartingBlocks.gov.au, the government site where families compare services and quality ratings.
We help you ask every family for a review and reply to each one. The ACCC says businesses must not hide negative reviews or only ask happy customers.
Your monthly Semrush report shows rankings, Maps visibility and website visits for each program, and your account manager talks you through it.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VIC
Ami HeathMarketing LeadWollongong NSWHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
Local SEO for childcare
We start with your Google Business Profile, your website and the searches families use in your area, such as childcare, long day care or kinder near a suburb. Then we agree which rooms and programs to focus on first, usually those with places available.
Each month we improve your pages and profile, add photos you supply, keep vacancy wording current, fix technical issues and build local links from community groups and directories. At the monthly review call we go through the Semrush report together. Plans are reviewed monthly, with no lock-in.
Found by the families who live and work nearby.
In every plan
Google Business Profile set-up for a new centre is $500 + GST. Website changes beyond page content are quoted, or billed at $175 + GST an hour.
Work in this industry
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, with no lock-in contracts and a monthly review. Groups with several centres or many programs need more pages and links, which raises the work involved. Setting up a Google Business Profile for a new centre is $500 + GST.
Expect steady progress over several months. Google Business Profile updates and new room pages can show in local results sooner, while busy city suburbs take longer. We never promise rankings, but your monthly report shows how your centre is moving in Google Maps and search.
It covers your Google Business Profile, pages for each room, program and your fees, technical fixes, consistent directory listings, reviews and local links. Each month you get a Semrush report and a review call. You supply photos of your rooms and outdoor areas, and we use only those you have consent for.
Usually because the Google Business Profile is incomplete, the categories are wrong, the details don’t match other listings, or nearby centres have more recent reviews. Google weighs relevance, distance and prominence. We fix what you control, which is most of the first and last of those.
Only slightly. SEO for early education also covers kindergarten and preschool programs, including funded programs such as Victoria’s Free Kinder. Families searching for kinder want program days, ages and enrolment dates, so those pages need different detail from long day care pages.
Yes, if you keep them current. Parents searching for a place want to know quickly whether you have one. We set up wording you can change in a minute, such as places available in the toddler room or join our waitlist, so search results never promise what you can’t offer.
Ask every family, not just the happy ones, and reply to every review politely. The ACCC treats review gating, where only satisfied customers are asked, as misleading. A short request at the end of a settling-in period works well. We set up the request and help you reply.
A childcare SEO agency suits centres without time to write pages and manage listings each month. Our SEO plans have no lock-in contracts and are reviewed monthly. The pages we write, your Google profile and your analytics stay in your centre’s name if you ever leave.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
