Marketing Partnerships
Conversion tracking for Australian businesses: every form, call, booking and sale counted once, in Google Ads, GA4 and Meta.
Conversion tracking
Rock Solid Marketing sets up and fixes conversion tracking for Australian businesses, so every form, call, booking and sale is counted once, in Google Ads, Google Analytics 4 and Meta. Your ad report says 40 conversions this month, your inbox says 12 enquiries, and nobody can explain the gap.
Without accurate tracking, ad platforms optimise toward the wrong thing and your reports can’t be trusted. We find what is counted twice, what isn’t counted at all, and connect leads that become sales back to the ads that found them.
Tracking work is $175 + GST an hour, with the hours agreed before we start. If a quick check of one form will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we set up
Each platform needs to know what counts as a result, so we set up the same actions everywhere and check they match.
Forms, calls, bookings and purchases set up as key events in Google Analytics 4, which is what GA4 has called conversions since 2024.
Conversion actions in Google Ads that match what your business values, with duplicates removed and the right actions used for bidding.
One container that manages your tags, so changes don’t need a developer each time and every tag can be tested before it goes live.
Facebook ads conversion tracking through the Meta Pixel in the browser and the Conversions API from your server or platform, so fewer results go missing.
Offline conversion tracking imports sales from your CRM or spreadsheet back into Google Ads, so you can see which ads bring customers, not just enquiries.
Every action is tested with a real form and call, and you get a plain-English list of what is tracked, where and why.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Callen MowattGoogle Ads SpecialistGold Coast QLD
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Conversion tracking setup
We start with what counts as a result for your business: a quote request, a booking, a call over a minute, a sale. Then we review what your website, Google Ads, GA4 and Meta currently record, and where the numbers disagree.
Next we fix or rebuild the set-up through Google Tag Manager, add enhanced conversion tracking where it helps match results to clicks, and test every action with real submissions. Finally we check your privacy policy names the tracking, as the Privacy Act 1988 and the APPs expect, and hand you a written summary.
Numbers you can make decisions with.
What’s included
Estimate: setting up or fixing tracking for forms and calls across Google Ads, GA4 and Meta usually takes about 3 to 6 hours ($525 to $1,050 + GST). If Analytics, Search Console and Tag Manager aren’t set up yet, the Google assets set-up is $800 + GST.
Ongoing support
Want the tracking kept right as your site and campaigns change? Partnership plans include ad management, reporting and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayOur work
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Resources
Google Analytics has been the go-to tool for websites, businesses, and web designers for over a decade. However, as the digital environment rapidly changes, Google has introduced a new version of Analytics called Google Analytics 4 (GA4). GA4 is designed to help businesses and website owners gain a better understanding of user behaviour and purchase
If you have a website, you should absolutely have a Google Analytics account associated with it. This will allow you to track your website traffic, determine your user demographic, and see where your site visitors are coming from. Armed with this information, you can then set out to improve your marketing efforts and continue to
Just as businesses pay to place an ad in a magazine or newspaper, or on a bus or billboard, they can also pay for online advertising. Paid online advertising can be very helpful in driving traffic to your website, increasing brand awareness, and generating more sales. However, it’s very easy to fail if you choose the
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur tracking work is $175 + GST an hour, with the hours agreed before we start. As an estimate, setting up or fixing tracking for forms and calls across Google Ads, GA4 and Meta takes about 3 to 6 hours, or $525 to $1,050 + GST. If you need Analytics, Search Console and Tag Manager set up first, that is $800 + GST.
Conversion tracking records when someone does something valuable after seeing your ad or visiting your site, such as sending a form, calling, booking or buying. It shows which ads and channels bring results, and it tells ad platforms what to optimise for. Without it, you can only count clicks.
In Google Ads, conversion tracking links an ad click to an action you value, such as a form or call. Google Ads records it through a tag on your site, an import from Google Analytics 4 or an upload of offline sales. Smart bidding then uses those conversions to decide which clicks are worth paying for.
When someone clicks your ad, Google records the click. If that person then completes an action on your site, the conversion tag or a linked GA4 key event reports it back to Google Ads. Google conversion tracking can also use enhanced conversions, which match hashed first-party details such as an email address.
Decide which actions count, then set them up through Google Tag Manager: GA4 key events, Google Ads conversion actions and the Meta Pixel. Test each one with a real form or call, check nothing fires twice, and update your privacy policy to name the tracking. Our conversion tracking setup follows those steps.
Open Goals in Google Ads and check each conversion action’s status and recent count. Compare those numbers with your real enquiries for the same period. If Google Ads shows far more, something is counting twice; if it shows fewer, something is missing. Tag Assistant can show which tags fire on each page.
Find the cause first: duplicate tags, a thank-you page that reloads, a GA4 import and a Google tag counting the same action, or a form that never reaches a thank-you step. Then remove duplicates, choose one source per action and test again. We document the fix so it doesn’t break with the next website change.
Offline conversion tracking imports results that happen outside your website, such as a phone enquiry that becomes a signed job, back into Google Ads. It uses the click ID saved with each lead. Lead conversion tracking like this shows which ads bring customers, not just enquiries.
Yes, so it must be handled properly. Under the Privacy Act 1988 and the Australian Privacy Principles, your privacy policy should say what tracking you use and what data it collects. We record actions, not personal details, and enhanced conversions only send hashed data. Health and other sensitive businesses need extra care.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
