Web Design
Landing page optimisation for Australian businesses: we rework the pages your ads send people to, so more clicks turn into calls and enquiries.
Landing pages
Rock Solid Marketing offers landing page optimisation for Australian businesses: we rework the pages your ads, emails and posts send people to, so more visitors call, book or enquire. You’re paying for every click and the ad reports look healthy, yet the phone barely rings. Often the problem isn’t the ad. It’s the page.
We look at what the visitor expected when they clicked, what they actually see on their phone, and where they give up. Then we change the page one main thing at a time and measure what happens.
Landing page work is $175 + GST an hour, with the hours agreed before we start. If one small change to your form will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we change
A landing page has one job, so every part of it is checked against that job: the words, the layout, the form and the speed.
If your ad says “Same-day blocked drain repairs in Mildura”, the page should say it too. We line up each page with the ad, email or post that sends people to it.
Many ad clicks come from phones, some on a patchy regional signal. We cut heavy images and scripts, then test the page with Google’s PageSpeed Insights.
We remove the main menu, keep one call to action and shorten the form. Every extra field is another reason to give up, so we ask only what your team needs.
A landing page expert starts with the numbers. We check that forms, calls and bookings are tracked as key events in GA4 before changing anything.
Google retired its free Optimize testing tool in 2023. We compare versions using GA4 data and change one main element at a time, so you know what made the difference.
A clear headline, a plain offer and proof such as your reviews do more than clever design. Our writers rework the copy alongside the layout.
Who it’s for
Your specialists
Saimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratCreator Of All Things Amazing!Tasmania
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Four steps, with the hours agreed before any work starts.
A free 30-minute call about your ads, your pages and your enquiries, so we can see whether the page is really the problem.
We agree the pages and hours up front at $175 + GST an hour, so you know the cost before we begin.
We review the page against its ad and your data, list the changes by impact and make the ones you approve.
We compare results with the page’s own history and report what changed, before suggesting the next step.
How it works
We start with your data: which pages your ads and emails point to, how many visitors start the form, and how many finish it. Then we open each page on a phone, as your customer would, and read it against the ad that sent them.
You get a short list of changes in order of likely impact, and you approve them before we make them. After the change goes live, we compare the page with its own past results, so you see whether it worked before we move to the next change.
Fix the page people actually land on.
What’s included
Estimate: reworking one existing landing page takes about 4 to 8 hours ($700 to $1,400 + GST), depending on how much copy and design changes. New landing pages and conversion tracking set-up are priced to the job.
When the site is the problem
When the issue runs deeper than one page, website landing page optimisation won’t be enough. Our packages rebuild the site with fast pages built for enquiries throughout.
Essentials
From
$5,000+ GST
Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.
Enquire NowStandard
From
$6,500+ GST
Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.
Enquire NowAdvanced
From
$12,000+ GST
Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.
Enquire NowWebsite maintenance
From
$275+ GST a month
We’ll keep your plugins and certificates up to date, monitor your website activity, fix any bugs or breaks that may arise, and keep your website backed up and secure.
Basic care for 3 to 5 page sites. Larger sites: Essentials $395 + GST a month; e-commerce and complex sites: Premium $549 + GST a month (minimum 6 months).
Enquire NowOur work
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Resources
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
If you’re familiar with Google Analytics and website metrics, then you know that bounce rate is one of the more important stats you want to be tracking – and that it’s something you want to lower over time. And if you’re not, then you might be wondering what bounce rate even is. Well, allow us to
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur landing page work is $175 + GST an hour, with the hours agreed before we start. As an estimate, reviewing and reworking one existing landing page takes about 4 to 8 hours, or $700 to $1,400 + GST, depending on how much copy and design changes. If your whole website is the problem, website packages start from $5,000 + GST.
Yes, a landing page built for one offer usually turns more ad clicks into enquiries than your home page does, because visitors see exactly what they clicked for. It works best when the page, the ad and the audience all match. A landing page can’t rescue an offer people don’t want, and we’ll tell you if that’s the real issue.
A high-converting landing page is one where a large share of visitors take the action you want, compared with your other pages. In practice it has one clear offer, a headline that repeats the ad’s promise, proof such as reviews, a short form or a call button, and it loads quickly on a phone.
Start with one goal and one audience. Write a headline that matches the ad or email sending people there, explain the offer in plain words, show proof, then ask for one action with a short form or a call button. Remove the main menu so visitors can’t wander off, and test the page on a phone before any ads go live.
A landing page conversion is a visitor doing what the page asks: sending a form, calling, booking or buying. In Google Analytics 4 these are set up as key events, the name GA4 has used for conversions since 2024. Counting them properly is the first step in improving landing page conversion rates.
There’s no single good number, because it depends on your offer, your price and where visitors come from. A free quote request converts very differently from a large purchase. Published benchmarks vary widely between studies, so we compare your page with its own past results and with your other pages, then aim to beat that.
Divide the number of conversions by the number of visitors, then multiply by 100. For example, 12 enquiries from 400 visitors is a 3% conversion rate. Use the same date range and traffic source for both numbers, and check that each form or call is counted only once, or the rate will look better than it is.
Making the changes is quick once you approve them. Knowing whether they worked takes longer, because each version needs enough visitors and enquiries to compare fairly. A page with a few hundred visits a month may need a month or more for each change, which is why we change one main thing at a time.
Often just a better landing page. If your ads send people to one page and the rest of the site works, you can optimise landing pages for far less than a rebuild. If the whole site is slow, hard to edit or broken on phones, a new site may be the better spend, with packages from $5,000 + GST.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
